Report Summary

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    Best Practices

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HOME | 女子であることを思いっきり楽しめるプラットフォーム |

Page Load Speed

4 sec in total

First Response

381 ms

Resources Loaded

3.3 sec

Page Rendered

308 ms screenshot

About Website

Welcome to homepage info - get ready to check Beauty Exchange best content for Japan right away, or after learning these important things about

BeautyExchange.jp専属ビューティーエディターが、 毎日をキラキラさせる最新のビューティー&コスメ情報をお届け!みんな経験談やおすすめ情報をエクスチェンジするコミュニティーサイトです。


Key Findings

We analyzed page load time and found that the first response time was 381 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics performance score


Network Requests Diagram

381 ms


159 ms


296 ms


315 ms


317 ms

Our browser made a total of 158 requests to load all elements on the main page. We found that 43% of them (68 requests) were addressed to the original, 13% (21 requests) were made to and 6% (10 requests) were made to The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source

Page Optimization Overview & Recommendations

Page size can be reduced by 875.8 kB (14%)

Content Size

6.3 MB

After Optimization

5.5 MB

In fact, the total size of main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.8 MB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 57.2 kB

  • Original 67.7 kB
  • After minification 48.2 kB
  • After compression 10.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.5 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 57.2 kB or 84% of the original size.

Image Optimization


Potential reduce by 482.8 kB

  • Original 5.8 MB
  • After minification 5.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Beauty Exchange images are well optimized though.

JavaScript Optimization


Potential reduce by 271.9 kB

  • Original 395.1 kB
  • After minification 319.4 kB
  • After compression 123.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 271.9 kB or 69% of the original size.

CSS Optimization


Potential reduce by 63.9 kB

  • Original 77.2 kB
  • After minification 56.8 kB
  • After compression 13.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 63.9 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 52 (33%)

Requests Now


After Optimization


The browser has sent 156 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Beauty Exchange. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Beauty Exchange. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: