Tools & Wizards About Us
beautyindependent.com screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

beautyindependent.com

Beauty Independent | The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content....

Page Load Speed

4.1 sec in total

First Response

279 ms

Resources Loaded

3.4 sec

Page Rendered

434 ms

beautyindependent.com screenshot

About Website

Welcome to beautyindependent.com homepage info - get ready to check Beauty Independent best content for United States right away, or after learning these important things about beautyindependent.com

The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here for the Fierce

Visit beautyindependent.com

Key Findings

We analyzed Beautyindependent.com page load time and found that the first response time was 279 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

beautyindependent.com performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value12.5 s

0/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value390 ms

69/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value18.9 s

3/100

10%

Network Requests Diagram

beautyindependent.com

279 ms

www.beautyindependent.com

333 ms

style.min.css

204 ms

mediaelementplayer-legacy.min.css

159 ms

wp-mediaelement.min.css

202 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 88% of them (81 requests) were addressed to the original Beautyindependent.com, 2% (2 requests) were made to Googletagmanager.com and 2% (2 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Beautyindependent.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 198.0 kB (8%)

Content Size

2.4 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Beautyindependent.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 87.2 kB

  • Original 108.4 kB
  • After minification 103.6 kB
  • After compression 21.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.2 kB or 80% of the original size.

Image Optimization

-4%

Potential reduce by 96.3 kB

  • Original 2.2 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Beauty Independent images are well optimized though.

JavaScript Optimization

-34%

Potential reduce by 14.5 kB

  • Original 43.0 kB
  • After minification 43.0 kB
  • After compression 28.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 14.5 kB or 34% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (60%)

Requests Now

80

After Optimization

32

  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Beauty Independent. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 27 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

beautyindependent.com

beautyindependent.com

279 ms

www.beautyindependent.com

www.beautyindependent.com

333 ms

style.min.css

style.min.css

204 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

159 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

202 ms

editor-style-shared.css

editor-style-shared.css

190 ms

magnific-popup.css

magnific-popup.css

163 ms

go_portfolio_styles.css

go_portfolio_styles.css

167 ms

media-credit.min.css

media-credit.min.css

304 ms

rate-my-post.min.css

rate-my-post.min.css

331 ms

sitecare-style.css

sitecare-style.css

333 ms

style-infographics.css

style-infographics.css

365 ms

font-awesome.min.css

font-awesome.min.css

406 ms

css

css

65 ms

ex_s_lick.css

ex_s_lick.css

390 ms

ex_s_lick-theme.css

ex_s_lick-theme.css

468 ms

animate.css

animate.css

499 ms

style.css

style.css

513 ms

style-sidebyside.css

style-sidebyside.css

555 ms

horiz-style.css

horiz-style.css

619 ms

dark.css

dark.css

564 ms

issuem-leaky-paywall.css

issuem-leaky-paywall.css

535 ms

style.css

style.css

660 ms

leaky-paywall-coupons.css

leaky-paywall-coupons.css

674 ms

app.css

app.css

772 ms

uplink.css

uplink.css

689 ms

bridge.css

bridge.css

748 ms

jquery.min.js

jquery.min.js

870 ms

www.beautyindependent.com

www.beautyindependent.com

1098 ms

js

js

62 ms

cookieconsent.min.css

cookieconsent.min.css

61 ms

cookieconsent.min.js

cookieconsent.min.js

67 ms

go_portfolio_scripts.js

go_portfolio_scripts.js

890 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

891 ms

jquery.isotope.min.js

jquery.isotope.min.js

818 ms

jquery.carouFredSel-6.2.1-packed.js

jquery.carouFredSel-6.2.1-packed.js

964 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

983 ms

rate-my-post.min.js

rate-my-post.min.js

1056 ms

script.js

script.js

950 ms

app.min.js

app.min.js

1071 ms

modernizr.min.js

modernizr.min.js

1300 ms

e-202436.js

e-202436.js

26 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

1302 ms

html5shiv.min.js

html5shiv.min.js

1152 ms

jquery.fluidbox.min.js

jquery.fluidbox.min.js

1148 ms

uplink.min.js

uplink.min.js

1142 ms

jquery-ui.min.js

jquery-ui.min.js

1121 ms

fbevents.js

fbevents.js

19 ms

gtm.js

gtm.js

201 ms

bi-logo-black.svg

bi-logo-black.svg

173 ms

bi-logotype-full.svg

bi-logotype-full.svg

157 ms

bi-search.svg

bi-search.svg

172 ms

uplink-logo.svg

uplink-logo.svg

296 ms

PRODUCT_SHOT_0244-1200x600.jpg

PRODUCT_SHOT_0244-1200x600.jpg

402 ms

PRODUCT_SHOT_0244-400x400.jpg

PRODUCT_SHOT_0244-400x400.jpg

294 ms

BI-Dealmaker-EU-24-Ads-EB-Sq-v1.jpg

BI-Dealmaker-EU-24-Ads-EB-Sq-v1.jpg

417 ms

BI-Subscribe-Banners-Animated-v2.gif

BI-Subscribe-Banners-Animated-v2.gif

403 ms

BI-24-Article-UplinkTrendReport-hero-1200x600.jpg

BI-24-Article-UplinkTrendReport-hero-1200x600.jpg

416 ms

bi-icon-premium-sm.svg

bi-icon-premium-sm.svg

429 ms

uplink-logo-expo2024.svg

uplink-logo-expo2024.svg

410 ms

UplinkExpo-NYC-24-Ads-BI_Suppliers-.png

UplinkExpo-NYC-24-Ads-BI_Suppliers-.png

596 ms

UplinkExpo-NYC-24-Ads-BI_Retailers.png

UplinkExpo-NYC-24-Ads-BI_Retailers.png

631 ms

UplinkExpo-NYC-24-Ads-BI_Investors.png

UplinkExpo-NYC-24-Ads-BI_Investors.png

756 ms

UplinkExpo-NYC-24-Ads-BI_Brands.png

UplinkExpo-NYC-24-Ads-BI_Brands.png

720 ms

micheile-henderson-Sk5_J81j1Ks-unsplash-400x400.jpg

micheile-henderson-Sk5_J81j1Ks-unsplash-400x400.jpg

557 ms

Kulfi-Sephora-rollout--400x400.jpg

Kulfi-Sephora-rollout--400x400.jpg

554 ms

MiniKit_FairyFloss_Usage_02-400x400.jpg

MiniKit_FairyFloss_Usage_02-400x400.jpg

695 ms

Snow-Fox_Gua-Sha-Set_01_001_5x4-400x400.jpg

Snow-Fox_Gua-Sha-Set_01_001_5x4-400x400.jpg

623 ms

IMG_7731-400x400.jpeg

IMG_7731-400x400.jpeg

789 ms

bi-icon-premium-black.svg

bi-icon-premium-black.svg

776 ms

Injector-400x400.jpg

Injector-400x400.jpg

749 ms

beauty-retail--400x400.jpg

beauty-retail--400x400.jpg

932 ms

YSS-Group-shot-400x400.jpg

YSS-Group-shot-400x400.jpg

855 ms

Settle-lending-400x400.jpg

Settle-lending-400x400.jpg

990 ms

fintech-lenders--400x400.jpg

fintech-lenders--400x400.jpg

863 ms

Queen-v-3-400x400.jpg

Queen-v-3-400x400.jpg

991 ms

Silverist-launch-400x400.jpg

Silverist-launch-400x400.jpg

856 ms

FoundersGrotesk-Medium.woff

FoundersGrotesk-Medium.woff

799 ms

FoundersGrotesk-Regular.woff

FoundersGrotesk-Regular.woff

882 ms

FoundersGrotesk-Semibold.woff

FoundersGrotesk-Semibold.woff

899 ms

FoundersGrotesk-Bold.woff

FoundersGrotesk-Bold.woff

1017 ms

ACaslonPro-Regular.woff

ACaslonPro-Regular.woff

1060 ms

ACaslonPro-Bold.woff

ACaslonPro-Bold.woff

1079 ms

BigCaslonFB-Bold.woff

BigCaslonFB-Bold.woff

987 ms

BigCaslonFB.woff

BigCaslonFB.woff

1145 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1103 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1158 ms

insight.min.js

insight.min.js

229 ms

quant.js

quant.js

122 ms

api.min.js

api.min.js

138 ms

bi-search-white.svg

bi-search-white.svg

1050 ms

insight_tag_errors.gif

insight_tag_errors.gif

101 ms

Accessibility Review

beautyindependent.com accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

beautyindependent.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

beautyindependent.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Beautyindependent.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Beautyindependent.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

beautyindependent.com

Open Graph data is detected on the main page of Beauty Independent. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: