Report Summary

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    Best Practices

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Beetroot Inc.

Page Load Speed

19.3 sec in total

First Response

935 ms

Resources Loaded

14.2 sec

Page Rendered

4.2 sec screenshot

About Website

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Beetroot Inc. markets an affordable range of furniture, home ware, personal attire, novelties and corporate gifts to discerning clients that enjoy the lighter and brighter side of beautiful living.


Key Findings

We analyzed page load time and found that the first response time was 935 ms and then it took 18.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics performance score


Network Requests Diagram

935 ms

3353 ms


200 ms


125 ms


535 ms

Our browser made a total of 203 requests to load all elements on the main page. We found that 78% of them (158 requests) were addressed to the original, 6% (12 requests) were made to and 4% (9 requests) were made to The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (43%)

Content Size

4.1 MB

After Optimization

2.3 MB

In fact, the total size of main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 314.2 kB

  • Original 352.7 kB
  • After minification 343.6 kB
  • After compression 38.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 314.2 kB or 89% of the original size.

Image Optimization


Potential reduce by 18.9 kB

  • Original 1.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Beetroot Inc images are well optimized though.

JavaScript Optimization


Potential reduce by 416.4 kB

  • Original 624.1 kB
  • After minification 568.5 kB
  • After compression 207.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 416.4 kB or 67% of the original size.

CSS Optimization


Potential reduce by 999.1 kB

  • Original 1.2 MB
  • After minification 1.1 MB
  • After compression 216.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 999.1 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 153 (83%)

Requests Now


After Optimization


The browser has sent 185 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Beetroot Inc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 85 to 1 for JavaScripts and from 61 to 1 for CSS and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Beetroot Inc. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: