Tools & Wizards About Us
bellababy.co.uk screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

bellababy.co.uk

Award Winning Baby Shopping at it's Best! | Bella Baby

Page Load Speed

5.8 sec in total

First Response

214 ms

Resources Loaded

4.3 sec

Page Rendered

1.3 sec

bellababy.co.uk screenshot

About Website

Visit bellababy.co.uk now to see the best up-to-date Bella Baby content and also check out these interesting facts you probably never knew about bellababy.co.uk

Bella Baby is the leading baby product supplier. We have a stock of all the popular brands including Bugaboo, Cybex, Uppababy, Stokke, Babyzen, Joolz , Icandy , Babybjorn to name a few. Our baby shopp...

Visit bellababy.co.uk

Key Findings

We analyzed Bellababy.co.uk page load time and found that the first response time was 214 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

bellababy.co.uk performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

30/100

25%

SI (Speed Index)

Value6.0 s

47/100

10%

TBT (Total Blocking Time)

Value470 ms

61/100

30%

CLS (Cumulative Layout Shift)

Value0.093

91/100

15%

TTI (Time to Interactive)

Value7.5 s

47/100

10%

Network Requests Diagram

bellababy.co.uk

214 ms

www.bellababy.co.uk

1455 ms

otSDKStub.js

45 ms

styles.min.css

37 ms

css2

35 ms

Our browser made a total of 67 requests to load all elements on the main page. We found that 69% of them (46 requests) were addressed to the original Bellababy.co.uk, 12% (8 requests) were made to Cookie-cdn.cookiepro.com and 7% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Bellababy.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 508.2 kB (44%)

Content Size

1.2 MB

After Optimization

652.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bellababy.co.uk main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. HTML takes 536.1 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 468.5 kB

  • Original 536.1 kB
  • After minification 477.1 kB
  • After compression 67.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 59.0 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 468.5 kB or 87% of the original size.

Image Optimization

-8%

Potential reduce by 39.2 kB

  • Original 488.1 kB
  • After minification 448.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bella Baby images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 74 B

  • Original 116.1 kB
  • After minification 116.1 kB
  • After compression 116.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 431 B

  • Original 20.1 kB
  • After minification 20.1 kB
  • After compression 19.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bellababy.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 13 (22%)

Requests Now

60

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bella Baby. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bellababy.co.uk

bellababy.co.uk

214 ms

www.bellababy.co.uk

www.bellababy.co.uk

1455 ms

otSDKStub.js

otSDKStub.js

45 ms

styles.min.css

styles.min.css

37 ms

css2

css2

35 ms

webinterpret-loader.js

webinterpret-loader.js

195 ms

font-awesome.min.css

font-awesome.min.css

35 ms

ae939beb-594d-47e3-976e-dc508851d771.json

ae939beb-594d-47e3-976e-dc508851d771.json

117 ms

logo.svg

logo.svg

361 ms

paypal.png

paypal.png

420 ms

email-decode.min.js

email-decode.min.js

34 ms

alpine.min.js

alpine.min.js

382 ms

location

location

61 ms

feefo-score-icon.png

feefo-score-icon.png

390 ms

compact_Stroller_Offers_745_x_745_px_.jpg

compact_Stroller_Offers_745_x_745_px_.jpg

475 ms

Snuz_Banner_745_x_745_px_.jpg

Snuz_Banner_745_x_745_px_.jpg

388 ms

Joolz_new_colourways_745_x_745_px_.jpg

Joolz_new_colourways_745_x_745_px_.jpg

684 ms

travel_745_x_745_px_.jpg

travel_745_x_745_px_.jpg

795 ms

bugaboo.png

bugaboo.png

720 ms

maxi-cosi-logo_1.png

maxi-cosi-logo_1.png

734 ms

babybjornlogo1.png

babybjornlogo1.png

743 ms

stokke.png

stokke.png

805 ms

mamas-papas.png

mamas-papas.png

1025 ms

uppababy.png

uppababy.png

1057 ms

cybex.png

cybex.png

1078 ms

babyzen-logo_2.png

babyzen-logo_2.png

1104 ms

joolz.png

joolz.png

1146 ms

ergobabylogo.jpg

ergobabylogo.jpg

1162 ms

icandylogohrnew.jpg

icandylogohrnew.jpg

1599 ms

buggies1.jpg

buggies1.jpg

1500 ms

nursery1.jpg

nursery1.jpg

1493 ms

carseats1.jpg

carseats1.jpg

1528 ms

feeding1.jpg

feeding1.jpg

1587 ms

cybex-compact-strollers-cybex-beezy-compact-pushchair-fog-grey-2024-4.webp

cybex-compact-strollers-cybex-beezy-compact-pushchair-fog-grey-2024-4.webp

1506 ms

new-arrival-smaller.png

new-arrival-smaller.png

1854 ms

8056010110_2024_maxicosi_carseat_carseataccessory_familyfixs_black_3qrtleft.jpg

8056010110_2024_maxicosi_carseat_carseataccessory_familyfixs_black_3qrtleft.jpg

1847 ms

stokke-tripp-trapp-highchair---terracotta-1.webp

stokke-tripp-trapp-highchair---terracotta-1.webp

1850 ms

sleepi_v3_downsizing_kit_2023_hazygrey_ecom.webp

sleepi_v3_downsizing_kit_2023_hazygrey_ecom.webp

1874 ms

491648_mini_ollie_the_owl_02.webp

491648_mini_ollie_the_owl_02.webp

1983 ms

5_e9838966-ad5b-494a-8ce3-91c1b331a344.webp

5_e9838966-ad5b-494a-8ce3-91c1b331a344.webp

1941 ms

newukwebsitee-merchpictures_5_c9eef8b9-ef85-4757-8e05-fb6c7aebdb2d_1_.webp

newukwebsitee-merchpictures_5_c9eef8b9-ef85-4757-8e05-fb6c7aebdb2d_1_.webp

2187 ms

550x393.jpg

550x393.jpg

2208 ms

bugaboo-butterfly-stroller-black-chassis-desert-taupe-0_1.jpg

bugaboo-butterfly-stroller-black-chassis-desert-taupe-0_1.jpg

2206 ms

trixie-24-288-music-toy-elephant-blue-front-600.jpg

trixie-24-288-music-toy-elephant-blue-front-600.jpg

2227 ms

1springlabel.png

1springlabel.png

2261 ms

webinterpret.css

webinterpret.css

27 ms

glopal.js

glopal.js

532 ms

about-us.jpg

about-us.jpg

2389 ms

css

css

16 ms

otBannerSdk.js

otBannerSdk.js

77 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVc.ttf

51 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVc.ttf

115 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVc.ttf

115 ms

launcher-v2.js

launcher-v2.js

146 ms

6xK-dSZaM9iE8KbpRA_LJ3z8mH9BOJvgkM0o18E.ttf

6xK-dSZaM9iE8KbpRA_LJ3z8mH9BOJvgkM0o18E.ttf

105 ms

6xK-dSZaM9iE8KbpRA_LJ3z8mH9BOJvgkBgv18E.ttf

6xK-dSZaM9iE8KbpRA_LJ3z8mH9BOJvgkBgv18E.ttf

104 ms

en.json

en.json

128 ms

otFlat.json

otFlat.json

40 ms

otPcCenter.json

otPcCenter.json

133 ms

otCookieSettingsButton.json

otCookieSettingsButton.json

54 ms

otCommonStyles.css

otCommonStyles.css

55 ms

facebook.png

facebook.png

2241 ms

twitter.png

twitter.png

1953 ms

instagram.png

instagram.png

2179 ms

ecommerce-europe.png

ecommerce-europe.png

1937 ms

amazonpay.png

amazonpay.png

2263 ms

payments.jpg

payments.jpg

2165 ms

Accessibility Review

bellababy.co.uk accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

bellababy.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

bellababy.co.uk SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bellababy.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bellababy.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bellababy.co.uk

Open Graph description is not detected on the main page of Bella Baby. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: