Report Summary

  • 47

    Performance

    Renders faster than
    66% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

bellman.co.uk

Bellman Strategic Marketing

Page Load Speed

2 sec in total

First Response

324 ms

Resources Loaded

1.5 sec

Page Rendered

153 ms

bellman.co.uk screenshot

About Website

Welcome to bellman.co.uk homepage info - get ready to check Bellman best content right away, or after learning these important things about bellman.co.uk

We are an independent strategic marketing agency working across a number of industries from financial services to manufacturing, charities to government.

Visit bellman.co.uk

Key Findings

We analyzed Bellman.co.uk page load time and found that the first response time was 324 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

bellman.co.uk performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value10.5 s

0/100

25%

SI (Speed Index)

Value7.3 s

29/100

10%

TBT (Total Blocking Time)

Value390 ms

69/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.3 s

40/100

10%

Network Requests Diagram

bellman.co.uk

324 ms

base.css

241 ms

skeleton.css

244 ms

layout.css

169 ms

video-js.css

401 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that 70% of them (19 requests) were addressed to the original Bellman.co.uk, 22% (6 requests) were made to F.fontdeck.com and 7% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (597 ms) belongs to the original domain Bellman.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (57%)

Content Size

2.5 MB

After Optimization

1.0 MB

In fact, the total size of Bellman.co.uk main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. HTML takes 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 1.2 MB

  • Original 1.5 MB
  • After minification 1.5 MB
  • After compression 348.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.2 MB or 77% of the original size.

Image Optimization

-9%

Potential reduce by 61.9 kB

  • Original 679.6 kB
  • After minification 617.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bellman images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 118.3 kB

  • Original 189.8 kB
  • After minification 180.7 kB
  • After compression 71.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 118.3 kB or 62% of the original size.

CSS Optimization

-87%

Potential reduce by 52.6 kB

  • Original 60.7 kB
  • After minification 36.2 kB
  • After compression 8.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bellman.co.uk needs all CSS files to be minified and compressed as it can save up to 52.6 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (43%)

Requests Now

21

After Optimization

12

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bellman. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

bellman.co.uk accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

bellman.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

bellman.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bellman.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bellman.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Bellman. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: