Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

bellroy.com

Bellroy | Considered Carry Goods: Wallets, Bags, Phone Cases & More

Page Load Speed

1.9 sec in total

First Response

581 ms

Resources Loaded

979 ms

Page Rendered

376 ms

bellroy.com screenshot

About Website

Welcome to bellroy.com homepage info - get ready to check Bellroy best content for United States right away, or after learning these important things about bellroy.com

Bellroy puts its heart, soul and countless design hours into helping the world carry with simplicity and ease. Every piece has been deeply considered, for the best of life's little moments.

Visit bellroy.com

Key Findings

We analyzed Bellroy.com page load time and found that the first response time was 581 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

bellroy.com performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

70/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

9/100

25%

SI (Speed Index)

Value3.8 s

83/100

10%

TBT (Total Blocking Time)

Value850 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value8.1 s

41/100

10%

Network Requests Diagram

bellroy.com

581 ms

style-DTIePpJp.css

43 ms

polyfills-legacy-BKk7GS2v.js

141 ms

gtm.js

150 ms

nav-icon-tokyo-campaign-v2.jpg

99 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Bellroy.com, 92% (55 requests) were made to Bellroy-cms-images.imgix.net and 5% (3 requests) were made to Assets.bellroy.com. The less responsive or slowest element that took the longest time to load (581 ms) belongs to the original domain Bellroy.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.7 MB (55%)

Content Size

4.9 MB

After Optimization

2.2 MB

In fact, the total size of Bellroy.com main page is 4.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.4 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 314.8 kB

  • Original 381.7 kB
  • After minification 344.1 kB
  • After compression 66.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 314.8 kB or 82% of the original size.

Image Optimization

-53%

Potential reduce by 2.3 MB

  • Original 4.4 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Bellroy needs image optimization as it can save up to 2.3 MB or 53% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 24 B

  • Original 19.2 kB
  • After minification 19.2 kB
  • After compression 19.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-99%

Potential reduce by 60.5 kB

  • Original 61.0 kB
  • After minification 539 B
  • After compression 516 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bellroy.com needs all CSS files to be minified and compressed as it can save up to 60.5 kB or 99% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

59

After Optimization

59

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bellroy. According to our analytics all requests are already optimized.

Accessibility Review

bellroy.com accessibility score

66

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

bellroy.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

bellroy.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bellroy.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bellroy.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Bellroy. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: