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bellsandwhistles.co.nz screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

bellsandwhistles.co.nz

Bells and Whistles Urban Bicycle Accessory Store

Page Load Speed

2.8 sec in total

First Response

386 ms

Resources Loaded

2.1 sec

Page Rendered

243 ms

bellsandwhistles.co.nz screenshot

About Website

Welcome to bellsandwhistles.co.nz homepage info - get ready to check Bells And Whistles best content for New Zealand right away, or after learning these important things about bellsandwhistles.co.nz

Personalize your ride with the world's coolest Bike Accessories from New Zealand's No. 1 Urban Bicycle Accessories Store. International Shipping Available.

Visit bellsandwhistles.co.nz

Key Findings

We analyzed Bellsandwhistles.co.nz page load time and found that the first response time was 386 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster. This domain responded with an error, which can significantly jeopardize Bellsandwhistles.co.nz rating and web reputation

Performance Metrics

bellsandwhistles.co.nz performance score

0

Network Requests Diagram

bellsandwhistles.co.nz

386 ms

yQuery.js

87 ms

styles.css

88 ms

nivo-slider.css

34 ms

css

68 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Bellsandwhistles.co.nz, 68% (38 requests) were made to Cdn.shopify.com and 4% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (526 ms) relates to the external source Cdn.shopify.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 841.7 kB (28%)

Content Size

3.0 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bellsandwhistles.co.nz main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 34.9 kB

  • Original 43.9 kB
  • After minification 34.3 kB
  • After compression 8.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.6 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.9 kB or 80% of the original size.

Image Optimization

-24%

Potential reduce by 670.9 kB

  • Original 2.8 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Bells And Whistles needs image optimization as it can save up to 670.9 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 92.3 kB

  • Original 135.1 kB
  • After minification 119.0 kB
  • After compression 42.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 92.3 kB or 68% of the original size.

CSS Optimization

-85%

Potential reduce by 43.5 kB

  • Original 51.2 kB
  • After minification 39.1 kB
  • After compression 7.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bellsandwhistles.co.nz needs all CSS files to be minified and compressed as it can save up to 43.5 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (43%)

Requests Now

51

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bells And Whistles. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bellsandwhistles.co.nz

bellsandwhistles.co.nz

386 ms

yQuery.js

yQuery.js

87 ms

styles.css

styles.css

88 ms

nivo-slider.css

nivo-slider.css

34 ms

css

css

68 ms

css

css

87 ms

browserdetect.js

browserdetect.js

33 ms

jquery.min.js

jquery.min.js

33 ms

jquery.nivo.slider.pack.js

jquery.nivo.slider.pack.js

526 ms

jquery.tweet.js

jquery.tweet.js

32 ms

fancybox.js

fancybox.js

33 ms

base.js

base.js

45 ms

api.jquery-5f52c6aafe08e99b5fd74bc04431f324d961490d08bb70ca69b5e05941aa4323.js

api.jquery-5f52c6aafe08e99b5fd74bc04431f324d961490d08bb70ca69b5e05941aa4323.js

38 ms

option_selection-04f21dade47c181126ac61b64d757485f84671daadfa90e4956a522cda4c2948.js

option_selection-04f21dade47c181126ac61b64d757485f84671daadfa90e4956a522cda4c2948.js

37 ms

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

38 ms

shopify_stats.js

shopify_stats.js

26 ms

analytics.js

analytics.js

24 ms

shop_logo.png

shop_logo.png

21 ms

cart_img_light.png

cart_img_light.png

17 ms

magnifier.png

magnifier.png

18 ms

facebook-icon.png

facebook-icon.png

19 ms

slide_1_image.png

slide_1_image.png

74 ms

slide_2_image.png

slide_2_image.png

82 ms

slide_3_image.png

slide_3_image.png

77 ms

slide_4_image.png

slide_4_image.png

78 ms

banner_right_image.png

banner_right_image.png

75 ms

Screen_Shot_2016-02-12_at_9.53.48_am_large.png

Screen_Shot_2016-02-12_at_9.53.48_am_large.png

74 ms

Screen_Shot_2016-02-12_at_9.53.21_am_large.png

Screen_Shot_2016-02-12_at_9.53.21_am_large.png

82 ms

IMG_1747_70e5579d-1737-42de-9e13-9464f622314e_large.jpg

IMG_1747_70e5579d-1737-42de-9e13-9464f622314e_large.jpg

76 ms

IMG_2156_large.jpg

IMG_2156_large.jpg

77 ms

Screen_Shot_2016-02-04_at_1.09.52_pm_a543b734-b75d-42ec-b533-d8c97f329e32_large.png

Screen_Shot_2016-02-04_at_1.09.52_pm_a543b734-b75d-42ec-b533-d8c97f329e32_large.png

82 ms

368x469-Home-Page_MonkeyLectric_M232_7_large.gif

368x469-Home-Page_MonkeyLectric_M232_7_large.gif

100 ms

368x469-Home-Page_MonkeyLectric_M323_large.gif

368x469-Home-Page_MonkeyLectric_M323_large.gif

79 ms

368x469-Home-Page_6-Pack_2_large.gif

368x469-Home-Page_6-Pack_2_large.gif

100 ms

bells_and_whistles-177-1_large.jpg

bells_and_whistles-177-1_large.jpg

103 ms

Bicycle-Wine-Rack_rear_angle_-_close_large.jpg

Bicycle-Wine-Rack_rear_angle_-_close_large.jpg

102 ms

Bicycle-Wine-Rack-on-Wood-with-Black-pants-II_large.jpg

Bicycle-Wine-Rack-on-Wood-with-Black-pants-II_large.jpg

101 ms

View-all-products-button_left_image_2_medium.gif

View-all-products-button_left_image_2_medium.gif

101 ms

all.js

all.js

159 ms

horiz_div_file_custom.png

horiz_div_file_custom.png

130 ms

vert_div_file_custom.png

vert_div_file_custom.png

471 ms

bellsandwhistles.co.nz

bellsandwhistles.co.nz

210 ms

bellsandwhistles.co.nz

bellsandwhistles.co.nz

126 ms

plush-social-sprite.png

plush-social-sprite.png

35 ms

pay-sprite.png

pay-sprite.png

35 ms

left-arr-plush2.png

left-arr-plush2.png

33 ms

right-arr-plush2.png

right-arr-plush2.png

35 ms

collect

collect

45 ms

record.gif

record.gif

56 ms

222 ms

xd_arbiter.php

xd_arbiter.php

133 ms

xd_arbiter.php

xd_arbiter.php

243 ms

detect.js

detect.js

26 ms

like.php

like.php

201 ms

qeKvIRsJabD.js

qeKvIRsJabD.js

328 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

361 ms

SEO Factors

bellsandwhistles.co.nz SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bellsandwhistles.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Bellsandwhistles.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bellsandwhistles.co.nz

Open Graph description is not detected on the main page of Bells And Whistles. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: