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better-investing.org screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

better-investing.org

Investor Education, Tools and Publications | Better Investing

Page Load Speed

1.6 sec in total

First Response

72 ms

Resources Loaded

1.2 sec

Page Rendered

335 ms

better-investing.org screenshot

About Website

Click here to check amazing Better Investing content. Otherwise, check out these important facts you probably never knew about better-investing.org

BetterInvesting is a nonprofit organization that has helped over 5M people learn how to invest profitably in stocks of high-quality growth companies.

Visit better-investing.org

Key Findings

We analyzed Better-investing.org page load time and found that the first response time was 72 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

better-investing.org performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

8/100

25%

SI (Speed Index)

Value7.6 s

25/100

10%

TBT (Total Blocking Time)

Value1,760 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value20.5 s

2/100

10%

Network Requests Diagram

better-investing.org

72 ms

www.betterinvesting.org

163 ms

css

43 ms

font-awesome.min.css

37 ms

style.min.css

25 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Better-investing.org, 46% (26 requests) were made to Betterinvesting.org and 12% (7 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (465 ms) relates to the external source Betterinvesting.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 75.9 kB (3%)

Content Size

2.5 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Better-investing.org main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 44.6 kB

  • Original 55.1 kB
  • After minification 39.3 kB
  • After compression 10.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.8 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 44.6 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 17.2 kB

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Better Investing images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 14.1 kB

  • Original 284.7 kB
  • After minification 284.6 kB
  • After compression 270.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 2 B

  • Original 79.1 kB
  • After minification 79.1 kB
  • After compression 79.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Better-investing.org has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (42%)

Requests Now

43

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Better Investing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

better-investing.org

better-investing.org

72 ms

www.betterinvesting.org

www.betterinvesting.org

163 ms

css

css

43 ms

font-awesome.min.css

font-awesome.min.css

37 ms

style.min.css

style.min.css

25 ms

modernizr-2.6.2.js

modernizr-2.6.2.js

46 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

35 ms

vendor.min.js

vendor.min.js

84 ms

master.min.js

master.min.js

126 ms

banner-tiles.min.js

banner-tiles.min.js

134 ms

carousel.js

carousel.js

125 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

41 ms

gtm.js

gtm.js

77 ms

2Z58RQwP9pA

2Z58RQwP9pA

94 ms

-_aT34Ou-AU

-_aT34Ou-AU

312 ms

bbb-18000035.png

bbb-18000035.png

27 ms

bi-logo.svg

bi-logo.svg

67 ms

slider-image-2_1.jpg

slider-image-2_1.jpg

26 ms

slider-image-3_1.jpg

slider-image-3_1.jpg

29 ms

slider-image-4_1.jpg

slider-image-4_1.jpg

44 ms

slider-image-5_1.jpg

slider-image-5_1.jpg

69 ms

investing-101.jpg

investing-101.jpg

121 ms

open-house-key-text-padded.png

open-house-key-text-padded.png

86 ms

6-steps-successful-stock-investing-small.jpg

6-steps-successful-stock-investing-small.jpg

120 ms

magazine-cover-image.png

magazine-cover-image.png

365 ms

bi-community-bkg.png

bi-community-bkg.png

465 ms

investment-club-connect-tile.jpg

investment-club-connect-tile.jpg

86 ms

bi-online.svg

bi-online.svg

90 ms

open-house.png

open-house.png

271 ms

openhousefooternew.png

openhousefooternew.png

140 ms

safe-standard.js

safe-standard.js

85 ms

bi-logo-footer.svg

bi-logo-footer.svg

269 ms

slider-image-2_1.jpg

slider-image-2_1.jpg

340 ms

slider-image-3_1.jpg

slider-image-3_1.jpg

437 ms

slider-image-4_1.jpg

slider-image-4_1.jpg

421 ms

flexoffers.tracking.lib.js

flexoffers.tracking.lib.js

78 ms

slider-image-5_1.jpg

slider-image-5_1.jpg

397 ms

static.js

static.js

34 ms

www-player.css

www-player.css

13 ms

www-embed-player.js

www-embed-player.js

31 ms

base.js

base.js

57 ms

offline-1692458973.png

offline-1692458973.png

321 ms

0cpk3gvso45cy1c13h94is6y5o

0cpk3gvso45cy1c13h94is6y5o

378 ms

ad_status.js

ad_status.js

266 ms

UCY5Klx_0fJhMytIltuKLUwnjJON9GWedkq6jjIrpW0.js

UCY5Klx_0fJhMytIltuKLUwnjJON9GWedkq6jjIrpW0.js

148 ms

embed.js

embed.js

67 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

47 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

48 ms

S6u9w4BMUTPHh50XSwiPHA.ttf

S6u9w4BMUTPHh50XSwiPHA.ttf

64 ms

S6u8w4BMUTPHjxsAXC-v.ttf

S6u8w4BMUTPHjxsAXC-v.ttf

68 ms

S6u_w4BMUTPHjxsI5wq_Gwfo.ttf

S6u_w4BMUTPHjxsI5wq_Gwfo.ttf

218 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

39 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

215 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

217 ms

Create

Create

180 ms

Create

Create

265 ms

id

id

27 ms

Accessibility Review

better-investing.org accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

better-investing.org best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

better-investing.org SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Better-investing.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Better-investing.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

better-investing.org

Open Graph description is not detected on the main page of Better Investing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: