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bia.com screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    64% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

bia.com

Local Advertising and Marketing Insights, Analysis, Conferences

Page Load Speed

7.4 sec in total

First Response

253 ms

Resources Loaded

7 sec

Page Rendered

150 ms

bia.com screenshot

About Website

Click here to check amazing Bia content for United States. Otherwise, check out these important facts you probably never knew about bia.com

BIA Advisory Services helps companies competing in today's local advertising and marketing environment define and realize their best opportunities.

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Key Findings

We analyzed Bia.com page load time and found that the first response time was 253 ms and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

bia.com performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value11.0 s

0/100

10%

LCP (Largest Contentful Paint)

Value11.7 s

0/100

25%

SI (Speed Index)

Value17.9 s

0/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value12.8 s

13/100

10%

Network Requests Diagram

bia.com

253 ms

js_composer.min.css

105 ms

style.min.css

121 ms

styles.css

178 ms

style.css

191 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 88% of them (28 requests) were addressed to the original Bia.com, 9% (3 requests) were made to Fonts.googleapis.com and 3% (1 request) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (492 ms) belongs to the original domain Bia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 284.9 kB (13%)

Content Size

2.1 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bia.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 83.1 kB

  • Original 104.7 kB
  • After minification 103.9 kB
  • After compression 21.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 83.1 kB or 79% of the original size.

Image Optimization

-12%

Potential reduce by 198.2 kB

  • Original 1.7 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Bia needs image optimization as it can save up to 198.2 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 98 B

  • Original 246.0 kB
  • After minification 246.0 kB
  • After compression 245.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 3.5 kB

  • Original 130.1 kB
  • After minification 130.1 kB
  • After compression 126.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bia.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 23 (77%)

Requests Now

30

After Optimization

7

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bia.com

bia.com

253 ms

js_composer.min.css

js_composer.min.css

105 ms

style.min.css

style.min.css

121 ms

styles.css

styles.css

178 ms

style.css

style.css

191 ms

wpex-mobile-menu-breakpoint-min.css

wpex-mobile-menu-breakpoint-min.css

170 ms

wpbakery.css

wpbakery.css

179 ms

ticons.min.css

ticons.min.css

214 ms

vcex-shortcodes.css

vcex-shortcodes.css

189 ms

jquery.min.js

jquery.min.js

309 ms

jquery-migrate.min.js

jquery-migrate.min.js

269 ms

ai.min.js

ai.min.js

320 ms

css

css

31 ms

rs6.css

rs6.css

326 ms

index.js

index.js

278 ms

index.js

index.js

295 ms

rbtools.min.js

rbtools.min.js

430 ms

rs6.min.js

rs6.min.js

484 ms

core.min.js

core.min.js

420 ms

sidr.min.js

sidr.min.js

461 ms

countUp.min.js

countUp.min.js

418 ms

vcex-milestone.min.js

vcex-milestone.min.js

418 ms

lazyload.min.js

lazyload.min.js

484 ms

css

css

22 ms

css

css

27 ms

ticons.woff

ticons.woff

100 ms

font

font

54 ms

BIA-Advisory-Header-Small-2.png

BIA-Advisory-Header-Small-2.png

80 ms

2024-NAB-Podcast-WebBanner.png

2024-NAB-Podcast-WebBanner.png

492 ms

Homepage-Banners.jpg

Homepage-Banners.jpg

93 ms

U.S.-Local-Advertising-Forecast-October-2023-800-x-800-px-1-150x150.png

U.S.-Local-Advertising-Forecast-October-2023-800-x-800-px-1-150x150.png

78 ms

wpex-mobile-menu-breakpoint-max.css

wpex-mobile-menu-breakpoint-max.css

54 ms

Accessibility Review

bia.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

bia.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

bia.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bia.com

Open Graph data is detected on the main page of Bia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: