Tools & Wizards About Us
bic.com screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

bic.com

The whole BIC universe: Writing, Marking, Colors and Art & Craft, Beauty and BIC Inspired by BIC

Page Load Speed

1.1 sec in total

First Response

106 ms

Resources Loaded

578 ms

Page Rendered

438 ms

bic.com screenshot

About Website

Visit bic.com now to see the best up-to-date BIC content for France and also check out these interesting facts you probably never knew about bic.com

Discover the BIC products on BIC.COM. From Stationery to Beauty products all iconic BIC products are on BIC.COM. The BIC Cristal, the BIC 4 Colours, the TIpp-ex. But also the brand new products: BIC S...

Visit bic.com

Key Findings

We analyzed Bic.com page load time and found that the first response time was 106 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

bic.com performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value11.6 s

0/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value3,610 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.372

28/100

15%

TTI (Time to Interactive)

Value26.3 s

0/100

10%

Network Requests Diagram

bic.com

106 ms

en_us

57 ms

bb4342babab60d63ad7a64cd1cd9f78f.min.css

73 ms

styles-l.min.css

53 ms

require.min.js

54 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Bic.com, 93% (69 requests) were made to Cdn.bic.com and 1% (1 request) were made to Us.bic.com. The less responsive or slowest element that took the longest time to load (207 ms) relates to the external source Cdn.bic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 325.8 kB (18%)

Content Size

1.8 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bic.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 133.8 kB

  • Original 157.2 kB
  • After minification 148.8 kB
  • After compression 23.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 133.8 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 31 B

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BIC images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 299 B

  • Original 315.2 kB
  • After minification 315.2 kB
  • After compression 314.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-90%

Potential reduce by 191.7 kB

  • Original 213.7 kB
  • After minification 22.1 kB
  • After compression 22.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bic.com needs all CSS files to be minified and compressed as it can save up to 191.7 kB or 90% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (23%)

Requests Now

66

After Optimization

51

  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BIC. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bic.com

bic.com

106 ms

en_us

en_us

57 ms

bb4342babab60d63ad7a64cd1cd9f78f.min.css

bb4342babab60d63ad7a64cd1cd9f78f.min.css

73 ms

styles-l.min.css

styles-l.min.css

53 ms

require.min.js

require.min.js

54 ms

requirejs-min-resolver.min.js

requirejs-min-resolver.min.js

55 ms

mixins.min.js

mixins.min.js

53 ms

requirejs-config-common.min.js

requirejs-config-common.min.js

55 ms

requirejs-config-cms.min.js

requirejs-config-cms.min.js

56 ms

requirejs-config.min.js

requirejs-config.min.js

55 ms

homepageDatalayer.min.js

homepageDatalayer.min.js

57 ms

shareFacebookDatalayer.min.js

shareFacebookDatalayer.min.js

57 ms

bv.js

bv.js

43 ms

perso_bic.png

perso_bic.png

58 ms

contact_us.png

contact_us.png

61 ms

logo.svg

logo.svg

60 ms

safety-quality-hero-t-small.jpg

safety-quality-hero-t-small.jpg

59 ms

EZReach_EZLandingPageIcon_FINAL_260x115.jpg

EZReach_EZLandingPageIcon_FINAL_260x115.jpg

62 ms

woman-kids-learn-hero-t-smal.jpg

woman-kids-learn-hero-t-smal.jpg

59 ms

BIC-Banner-ressources-push-menu.jpg

BIC-Banner-ressources-push-menu.jpg

109 ms

Untitled_design_1__1.jpg

Untitled_design_1__1.jpg

106 ms

Menu-push-Coloring.jpg

Menu-push-Coloring.jpg

108 ms

BicER_260x115.jpg

BicER_260x115.jpg

107 ms

big-BicEscape_260x115_alt.jpg

big-BicEscape_260x115_alt.jpg

109 ms

EZReach_DiscoverImage_FINAL_260x350.png

EZReach_DiscoverImage_FINAL_260x350.png

111 ms

EZReach_DiscoverImage_FINAL_260x350_1.png

EZReach_DiscoverImage_FINAL_260x350_1.png

111 ms

lcez23dc-a-ast_grouping_2_.jpg

lcez23dc-a-ast_grouping_2_.jpg

109 ms

lre6ms2dc-a-ast_box_c.jpg

lre6ms2dc-a-ast_box_c.jpg

110 ms

DMB_6pk_Comp_1x1_YourPhotoHere_HR.jpg

DMB_6pk_Comp_1x1_YourPhotoHere_HR.jpg

114 ms

BIC_DMBMobile_500x500_v1.jpg

BIC_DMBMobile_500x500_v1.jpg

115 ms

dmb_6pk_1x1_hr.jpg

dmb_6pk_1x1_hr.jpg

113 ms

lw6yr1dc-a-ast_box.jpg

lw6yr1dc-a-ast_box.jpg

110 ms

lw8pr1dc-a-ast_box.jpg

lw8pr1dc-a-ast_box.jpg

111 ms

LD1P24A-B-AST_Homepage-Module_A-518x340.png

LD1P24A-B-AST_Homepage-Module_A-518x340.png

112 ms

LD1P24A-B-AST_Homepage-Module_A-518x340_1.png

LD1P24A-B-AST_Homepage-Module_A-518x340_1.png

207 ms

LD1P24A-B-AST_Homepage-Module_B-518x340.png

LD1P24A-B-AST_Homepage-Module_B-518x340.png

118 ms

LD1P24A-B-AST_Homepage-Module_B-518x340_1.png

LD1P24A-B-AST_Homepage-Module_B-518x340_1.png

117 ms

LD1P24C-B-AST_Homepage-Module_C_518x340.png

LD1P24C-B-AST_Homepage-Module_C_518x340.png

114 ms

LD1P24C-B-AST_Homepage-Module_C_518x340_1.png

LD1P24C-B-AST_Homepage-Module_C_518x340_1.png

114 ms

eku7gkw.css

eku7gkw.css

83 ms

LD1P24A-B-AST_Homepage-Module_D_518x340.png

LD1P24A-B-AST_Homepage-Module_D_518x340.png

69 ms

LD1P24A-B-AST_Homepage-Module_D_518x340_1.png

LD1P24A-B-AST_Homepage-Module_D_518x340_1.png

70 ms

bic-boy-t.png

bic-boy-t.png

73 ms

BIC-Website-2020-TOURNAIRE-HP_DESKTOP_UK.jpg

BIC-Website-2020-TOURNAIRE-HP_DESKTOP_UK.jpg

69 ms

BIC-Website-2020-TOURNAIRE-HP_MOBILE_UK.jpg

BIC-Website-2020-TOURNAIRE-HP_MOBILE_UK.jpg

71 ms

secure-payment_2.png

secure-payment_2.png

71 ms

free-delivery_2.png

free-delivery_2.png

70 ms

customer-service_2.png

customer-service_2.png

73 ms

logo-black.svg

logo-black.svg

70 ms

p.css

p.css

22 ms

search.svg

search.svg

16 ms

account.svg

account.svg

14 ms

cart-orange.svg

cart-orange.svg

19 ms

cart.svg

cart.svg

16 ms

2024-Q2_BIC.com-Banner_FathersDay_Desktop_V3.jpg

2024-Q2_BIC.com-Banner_FathersDay_Desktop_V3.jpg

94 ms

EZLoad_KV_1450x520.jpg

EZLoad_KV_1450x520.jpg

18 ms

EZReach_HomePage_WebBanner_D_FINAL.png

EZReach_HomePage_WebBanner_D_FINAL.png

18 ms

EasyRinse_POY_Tiles_1450_x_520.jpg

EasyRinse_POY_Tiles_1450_x_520.jpg

95 ms

BR_POY_1450x520_Bic.com_Desktop_Banner.jpg

BR_POY_1450x520_Bic.com_Desktop_Banner.jpg

19 ms

LD1P24A-B-AST_Desktop-Homepage-Banner_1450x520_1_.png

LD1P24A-B-AST_Desktop-Homepage-Banner_1450x520_1_.png

24 ms

our-story-bg.jpg

our-story-bg.jpg

23 ms

youtube.png

youtube.png

20 ms

instagram.svg

instagram.svg

20 ms

twitter.svg

twitter.svg

22 ms

Muli-Regular.woff

Muli-Regular.woff

110 ms

Muli-Light.woff

Muli-Light.woff

109 ms

Muli-ExtraLight.woff

Muli-ExtraLight.woff

99 ms

Muli-Bold.woff

Muli-Bold.woff

146 ms

Muli-Black.woff

Muli-Black.woff

189 ms

bundle-common.min.js

bundle-common.min.js

105 ms

BadScript-Regular.woff

BadScript-Regular.woff

114 ms

bundle-common.min.js

bundle-common.min.js

7 ms

bundle-cms.min.js

bundle-cms.min.js

4 ms

print.min.css

print.min.css

2 ms

Accessibility Review

bic.com accessibility score

93

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

bic.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

bic.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bic.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bic.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bic.com

Open Graph description is not detected on the main page of BIC. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: