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bicyclelondon.com screenshot

Report Summary

  • 73

    Performance

    Renders faster than
    82% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

bicyclelondon.com

Media Planning and Buying | Bicycle London - Media Experience | London

Page Load Speed

947 ms in total

First Response

99 ms

Resources Loaded

792 ms

Page Rendered

56 ms

bicyclelondon.com screenshot

About Website

Click here to check amazing Bicycle London content. Otherwise, check out these important facts you probably never knew about bicyclelondon.com

Media Experience (MX) agency with digital and data science at the heart of planning, buying and activation

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Key Findings

We analyzed Bicyclelondon.com page load time and found that the first response time was 99 ms and then it took 848 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

bicyclelondon.com performance score

73

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

84/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

43/100

25%

SI (Speed Index)

Value3.6 s

86/100

10%

TBT (Total Blocking Time)

Value240 ms

85/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.9 s

44/100

10%

Network Requests Diagram

www.bicyclelondon.com

99 ms

originTrials.41d7301a.bundle.min.js

34 ms

minified.js

38 ms

focus-within-polyfill.js

35 ms

polyfill.min.js

231 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Bicyclelondon.com, 39% (16 requests) were made to Static.parastorage.com and 29% (12 requests) were made to Sentry-next.wixpress.com. The less responsive or slowest element that took the longest time to load (350 ms) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 326.9 kB (49%)

Content Size

665.1 kB

After Optimization

338.2 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Bicyclelondon.com main page is 665.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. HTML takes 349.0 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 262.1 kB

  • Original 349.0 kB
  • After minification 347.3 kB
  • After compression 86.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 262.1 kB or 75% of the original size.

Image Optimization

-14%

Potential reduce by 5.4 kB

  • Original 38.8 kB
  • After minification 33.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Bicycle London needs image optimization as it can save up to 5.4 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-21%

Potential reduce by 59.4 kB

  • Original 277.3 kB
  • After minification 277.3 kB
  • After compression 217.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 59.4 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (48%)

Requests Now

23

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bicycle London. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.bicyclelondon.com

www.bicyclelondon.com

99 ms

originTrials.41d7301a.bundle.min.js

originTrials.41d7301a.bundle.min.js

34 ms

minified.js

minified.js

38 ms

focus-within-polyfill.js

focus-within-polyfill.js

35 ms

polyfill.min.js

polyfill.min.js

231 ms

thunderbolt-commons.1e70fbb2.bundle.min.js

thunderbolt-commons.1e70fbb2.bundle.min.js

66 ms

main.42e492e1.bundle.min.js

main.42e492e1.bundle.min.js

65 ms

lodash.min.js

lodash.min.js

65 ms

react.production.min.js

react.production.min.js

64 ms

react-dom.production.min.js

react-dom.production.min.js

65 ms

siteTags.bundle.min.js

siteTags.bundle.min.js

61 ms

wix-perf-measure.umd.min.js

wix-perf-measure.umd.min.js

60 ms

Green%201HiRes.png

Green%201HiRes.png

213 ms

95830d_585eb7848cb24c4ab59c04f3107df17df000.jpg

95830d_585eb7848cb24c4ab59c04f3107df17df000.jpg

255 ms

Add%20a%20heading.jpg

Add%20a%20heading.jpg

350 ms

9372e0c15b744f19bc1603580bfde475.jpg

9372e0c15b744f19bc1603580bfde475.jpg

102 ms

Green%201HiRes.png

Green%201HiRes.png

245 ms

IPA-logo_width-832.jpg

IPA-logo_width-832.jpg

224 ms

B-Corp-Logo-Tagline-Lockup-Systems-Change-White-RGB.png

B-Corp-Logo-Tagline-Lockup-Systems-Change-White-RGB.png

229 ms

bundle.min.js

bundle.min.js

90 ms

file.woff

file.woff

117 ms

file.woff

file.woff

125 ms

104 ms

93 ms

97 ms

93 ms

93 ms

92 ms

130 ms

131 ms

124 ms

128 ms

126 ms

127 ms

deprecation-en.v5.html

deprecation-en.v5.html

4 ms

bolt-performance

bolt-performance

16 ms

deprecation-style.v5.css

deprecation-style.v5.css

4 ms

right-arrow.svg

right-arrow.svg

11 ms

WixMadeforDisplay_W_Bd.woff

WixMadeforDisplay_W_Bd.woff

5 ms

WixMadeforText_W_Bd.woff

WixMadeforText_W_Bd.woff

2 ms

WixMadeforText_W_Rg.woff

WixMadeforText_W_Rg.woff

5 ms

Accessibility Review

bicyclelondon.com accessibility score

100

Accessibility Issues

Best Practices

bicyclelondon.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

bicyclelondon.com SEO score

90

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bicyclelondon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bicyclelondon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bicyclelondon.com

Open Graph data is detected on the main page of Bicycle London. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: