Tools & Wizards About Us
billabong.fi screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

billabong.fi

Billabong Suomi | Surf Brand Since 1973 - Official Online Store

Page Load Speed

2.1 sec in total

First Response

7 ms

Resources Loaded

1.7 sec

Page Rendered

365 ms

billabong.fi screenshot

About Website

Click here to check amazing Billabong content. Otherwise, check out these important facts you probably never knew about billabong.fi

From Fashion Apparel to Surf & Snow Technical Clothing & Gear. Shop Online at the Official Billabong Store. Free Shipping & Free Returns for Members.

Visit billabong.fi

Key Findings

We analyzed Billabong.fi page load time and found that the first response time was 7 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

billabong.fi performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value6.7 s

36/100

10%

TBT (Total Blocking Time)

Value1,460 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value1.037

2/100

15%

TTI (Time to Interactive)

Value12.2 s

15/100

10%

Network Requests Diagram

billabong.fi

7 ms

www.billabong.fi

893 ms

jquery-1.7.2.min.js

27 ms

api.js

98 ms

global_generated.css

37 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 45% of them (15 requests) were addressed to the original Billabong.fi, 33% (11 requests) were made to Cdn.napali.app and 6% (2 requests) were made to Tags.tiqcdn.com. The less responsive or slowest element that took the longest time to load (893 ms) belongs to the original domain Billabong.fi.

Page Optimization Overview & Recommendations

Page size can be reduced by 228.1 kB (10%)

Content Size

2.3 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Billabong.fi main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 204.0 kB

  • Original 231.6 kB
  • After minification 134.4 kB
  • After compression 27.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 97.2 kB, which is 42% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 204.0 kB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 22.1 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Billabong images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.8 kB

  • Original 576.1 kB
  • After minification 576.1 kB
  • After compression 574.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 200 B

  • Original 112.4 kB
  • After minification 112.4 kB
  • After compression 112.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Billabong.fi has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 19 (61%)

Requests Now

31

After Optimization

12

  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Billabong. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

billabong.fi

billabong.fi

7 ms

www.billabong.fi

www.billabong.fi

893 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

27 ms

api.js

api.js

98 ms

global_generated.css

global_generated.css

37 ms

utag.sync.js

utag.sync.js

36 ms

r-bo-ticker.min.js

r-bo-ticker.min.js

99 ms

globalTms.js

globalTms.js

18 ms

utag.js

utag.js

15 ms

bbgm-wetsuit-vignette.jpg

bbgm-wetsuit-vignette.jpg

16 ms

eu-dual-gender-bbm-desk.png

eu-dual-gender-bbm-desk.png

117 ms

style.min.css

style.min.css

121 ms

script.min.js

script.min.js

125 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

45 ms

script.min.js

script.min.js

162 ms

r-1ups-newsletter-subscription_v2.min.js

r-1ups-newsletter-subscription_v2.min.js

149 ms

r_header.js

r_header.js

22 ms

r_footer.js

r_footer.js

23 ms

r_search.js

r_search.js

23 ms

loader.js

loader.js

23 ms

global_generated_homepage.js

global_generated_homepage.js

658 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

33 ms

dwac-21.7.js

dwac-21.7.js

31 ms

gretel.min.js

gretel.min.js

34 ms

applepay.js

applepay.js

35 ms

headermenu_surf.jpg

headermenu_surf.jpg

560 ms

eu-dual-gender-bbw-desk-2.png

eu-dual-gender-bbw-desk-2.png

157 ms

eu-dual-gender-4ups-bbm-surf.png

eu-dual-gender-4ups-bbm-surf.png

161 ms

arrow.svg

arrow.svg

159 ms

eu-dual-gender-4ups-bbm-boardshorts.png

eu-dual-gender-4ups-bbm-boardshorts.png

155 ms

eu-dual-gender-4ups-bbw-surf.png

eu-dual-gender-4ups-bbw-surf.png

158 ms

eu-dual-gender-4ups-bbw-bikinis.png

eu-dual-gender-4ups-bbw-bikinis.png

158 ms

recaptcha__en.js

recaptcha__en.js

43 ms

Accessibility Review

billabong.fi accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

billabong.fi best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

billabong.fi SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    FI

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Billabong.fi can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Finnish language. Our system also found out that Billabong.fi main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

billabong.fi

Open Graph description is not detected on the main page of Billabong. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: