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billandpauls.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

billandpauls.com

Bill & Paul's Sporthaus | Outdoor Clothing and Equipment Retailer.

Page Load Speed

5.5 sec in total

First Response

95 ms

Resources Loaded

4.6 sec

Page Rendered

808 ms

billandpauls.com screenshot

About Website

Welcome to billandpauls.com homepage info - get ready to check Bill And Paul S best content for United States right away, or after learning these important things about billandpauls.com

Grand Rapids' original outdoor outfitter. Top brands for skiing, snowboarding, camping, hiking, and kayaking. Visit Bill & Paul’s online and in-store.

Visit billandpauls.com

Key Findings

We analyzed Billandpauls.com page load time and found that the first response time was 95 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

billandpauls.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value13.1 s

0/100

25%

SI (Speed Index)

Value11.1 s

6/100

10%

TBT (Total Blocking Time)

Value930 ms

30/100

30%

CLS (Cumulative Layout Shift)

Value0.135

80/100

15%

TTI (Time to Interactive)

Value18.7 s

3/100

10%

Network Requests Diagram

billandpauls.com

95 ms

www.billandpauls.com

858 ms

gtm.js

61 ms

js

143 ms

cfmessage.js

37 ms

Our browser made a total of 80 requests to load all elements on the main page. We found that 51% of them (41 requests) were addressed to the original Billandpauls.com, 11% (9 requests) were made to Cdn-billpauls.celerantwebservices.com and 10% (8 requests) were made to Cdn.userway.org. The less responsive or slowest element that took the longest time to load (3.3 sec) belongs to the original domain Billandpauls.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 750.1 kB (5%)

Content Size

14.5 MB

After Optimization

13.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Billandpauls.com main page is 14.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 13.7 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 77.7 kB

  • Original 93.3 kB
  • After minification 84.4 kB
  • After compression 15.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 77.7 kB or 83% of the original size.

Image Optimization

-4%

Potential reduce by 560.5 kB

  • Original 13.7 MB
  • After minification 13.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bill And Paul S images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 74.8 kB

  • Original 626.4 kB
  • After minification 626.4 kB
  • After compression 551.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 74.8 kB or 12% of the original size.

CSS Optimization

-44%

Potential reduce by 37.0 kB

  • Original 83.3 kB
  • After minification 83.3 kB
  • After compression 46.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Billandpauls.com needs all CSS files to be minified and compressed as it can save up to 37.0 kB or 44% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (52%)

Requests Now

63

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bill And Paul S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

billandpauls.com

billandpauls.com

95 ms

www.billandpauls.com

www.billandpauls.com

858 ms

gtm.js

gtm.js

61 ms

js

js

143 ms

cfmessage.js

cfmessage.js

37 ms

cfajax.js

cfajax.js

96 ms

init.css

init.css

136 ms

magiczoomplus.css

magiczoomplus.css

100 ms

jquery-3.3.1.min.js

jquery-3.3.1.min.js

138 ms

addto.js

addto.js

251 ms

api.js

api.js

40 ms

bootstrap.min.js

bootstrap.min.js

251 ms

popper.min.js

popper.min.js

247 ms

shadowbox.js

shadowbox.js

250 ms

magiczoomplus.js

magiczoomplus.js

248 ms

owl.carousel.min.js

owl.carousel.min.js

247 ms

owl.support.js

owl.support.js

247 ms

embed.js

embed.js

33 ms

js

js

129 ms

analytics.js

analytics.js

123 ms

bootstrap.min.css

bootstrap.min.css

124 ms

custom.css

custom.css

119 ms

cart.css

cart.css

118 ms

checkout.css

checkout.css

128 ms

shadowbox.css

shadowbox.css

130 ms

owl.carousel.css

owl.carousel.css

131 ms

owl.carousel.min.css

owl.carousel.min.css

180 ms

owl.theme.default.min.css

owl.theme.default.min.css

179 ms

collect

collect

56 ms

fbevents.js

fbevents.js

169 ms

ga.js

ga.js

234 ms

0898ba1ff7d054b6c616ad007.js

0898ba1ff7d054b6c616ad007.js

270 ms

recaptcha__en.js

recaptcha__en.js

274 ms

logo.png

logo.png

447 ms

bill-and-pauls-sport-haus-8000303.png

bill-and-pauls-sport-haus-8000303.png

262 ms

2021_09__Web-Banner_2.png

2021_09__Web-Banner_2.png

1291 ms

5_28_24_PNP_Web-Banner-1.png

5_28_24_PNP_Web-Banner-1.png

432 ms

2022_05_B%26P_WebBanner_Happy%20Father%20Days.png

2022_05_B%26P_WebBanner_Happy%20Father%20Days.png

495 ms

2021_06_Web-Banners_Racks-%26-Carriers.png

2021_06_Web-Banners_Racks-%26-Carriers.png

450 ms

5_13_24_Web_Banner_Intro_Classes.png

5_13_24_Web_Banner_Intro_Classes.png

495 ms

2022_07_Template_Web-Banner_Summer-hiking.png

2022_07_Template_Web-Banner_Summer-hiking.png

427 ms

2021_06_B%26P_Mini-Banners_Events_Resized.jpg

2021_06_B%26P_Mini-Banners_Events_Resized.jpg

481 ms

2021_11_B%26P_Mini-Banners_Events%20Winter.jpg

2021_11_B%26P_Mini-Banners_Events%20Winter.jpg

1764 ms

Shop%20Patagonia%20Mini%20Banner.jpg

Shop%20Patagonia%20Mini%20Banner.jpg

2067 ms

2021_08_B%26P_Mini-Banners_Patagonia.png

2021_08_B%26P_Mini-Banners_Patagonia.png

2090 ms

2024_04_B%26P_Mini-Banners_Daypacks.png

2024_04_B%26P_Mini-Banners_Daypacks.png

642 ms

2021_08_B%26P_Mini-Banners_Kids-Trade-Up.png

2021_08_B%26P_Mini-Banners_Kids-Trade-Up.png

1879 ms

2021_08_B%26P_Mini-Banners_Patagonia.png

2021_08_B%26P_Mini-Banners_Patagonia.png

733 ms

2021_11_B%26P_Mini-Banners_Shop%20Services.jpg

2021_11_B%26P_Mini-Banners_Shop%20Services.jpg

2071 ms

2021_11_B%26P_Mini-Banners_Events%20Winter.jpg

2021_11_B%26P_Mini-Banners_Events%20Winter.jpg

2491 ms

2021_08_B%26P_Mini-Banners_Events.png

2021_08_B%26P_Mini-Banners_Events.png

3084 ms

2022_04_BP_Mini-Banner_Brands_Resized.jpg

2022_04_BP_Mini-Banner_Brands_Resized.jpg

2100 ms

2022_03_B%26P_Mini-Banners_B%26P_Mini-Banners_Swimwear.png

2022_03_B%26P_Mini-Banners_B%26P_Mini-Banners_Swimwear.png

3150 ms

2021_11_B%26P_Mini-Banners_Ship%20Skis.jpg

2021_11_B%26P_Mini-Banners_Ship%20Skis.jpg

3255 ms

Mobile-Header-Button-NavAdvance.png

Mobile-Header-Button-NavAdvance.png

471 ms

Footer-Graphic-SMInstagram.png

Footer-Graphic-SMInstagram.png

448 ms

Footer-Graphic-SMPinterest.png

Footer-Graphic-SMPinterest.png

488 ms

Footer-Graphic-SMFacebook.png

Footer-Graphic-SMFacebook.png

490 ms

Footer-Graphic-Giftcards.png

Footer-Graphic-Giftcards.png

415 ms

Footer-Graphic-Email.png

Footer-Graphic-Email.png

549 ms

celerant.gif

celerant.gif

657 ms

Header-Graphic-Search.png

Header-Graphic-Search.png

570 ms

collect

collect

314 ms

helveticaneue-roman.otf

helveticaneue-roman.otf

2189 ms

nevis%20Bold.ttf

nevis%20Bold.ttf

2181 ms

helveticaneue-light.ttf

helveticaneue-light.ttf

2331 ms

widget.js

widget.js

281 ms

quch.js

quch.js

272 ms

__utm.gif

__utm.gif

90 ms

collect

collect

18 ms

ga-audiences

ga-audiences

66 ms

widget_app_base_1716562046528.js

widget_app_base_1716562046528.js

17 ms

ga-audiences

ga-audiences

71 ms

iT4mVumuxf

iT4mVumuxf

324 ms

en-US.json

en-US.json

8 ms

remediation_1716562046528.js

remediation_1716562046528.js

13 ms

rGEYLxQqsq7lM4At.json

rGEYLxQqsq7lM4At.json

35 ms

body_wh.svg

body_wh.svg

24 ms

spin_wh.svg

spin_wh.svg

32 ms

remediation-tool.js

remediation-tool.js

9 ms

Accessibility Review

billandpauls.com accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

billandpauls.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

billandpauls.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Billandpauls.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Billandpauls.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

billandpauls.com

Open Graph data is detected on the main page of Bill And Paul S. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: