Tools & Wizards About Us
birchcreative.com.au screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

birchcreative.com.au

Craft and Haberdashery Supplies - Birch Creative

Page Load Speed

8.4 sec in total

First Response

49 ms

Resources Loaded

7 sec

Page Rendered

1.3 sec

birchcreative.com.au screenshot

About Website

Visit birchcreative.com.au now to see the best up-to-date Birch Creative content for Australia and also check out these interesting facts you probably never knew about birchcreative.com.au

We are a creative specialist product company with over 22,000 items available for all your craft and haberdashery needs. Shop with Birch Creative today!

Visit birchcreative.com.au

Key Findings

We analyzed Birchcreative.com.au page load time and found that the first response time was 49 ms and then it took 8.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

birchcreative.com.au performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value14.9 s

0/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value2,090 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.7 s

6/100

10%

Network Requests Diagram

birchcreative.com.au

49 ms

www.birchcreative.com.au

2081 ms

gtm.js

47 ms

jquery.min.js

28 ms

jquery-migrate.min.js

70 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 79% of them (70 requests) were addressed to the original Birchcreative.com.au, 7% (6 requests) were made to E.issuu.com and 4% (4 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Birchcreative.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (33%)

Content Size

3.3 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Birchcreative.com.au main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 569.1 kB

  • Original 668.4 kB
  • After minification 659.9 kB
  • After compression 99.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 569.1 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Birch Creative images are well optimized though.

JavaScript Optimization

-47%

Potential reduce by 463.9 kB

  • Original 992.9 kB
  • After minification 992.9 kB
  • After compression 529.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 463.9 kB or 47% of the original size.

CSS Optimization

-82%

Potential reduce by 30.4 kB

  • Original 36.9 kB
  • After minification 36.8 kB
  • After compression 6.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Birchcreative.com.au needs all CSS files to be minified and compressed as it can save up to 30.4 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 57 (70%)

Requests Now

82

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Birch Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 58 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

birchcreative.com.au

birchcreative.com.au

49 ms

www.birchcreative.com.au

www.birchcreative.com.au

2081 ms

gtm.js

gtm.js

47 ms

jquery.min.js

jquery.min.js

28 ms

jquery-migrate.min.js

jquery-migrate.min.js

70 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

73 ms

add-to-cart.min.js

add-to-cart.min.js

59 ms

js.cookie.min.js

js.cookie.min.js

44 ms

woocommerce.min.js

woocommerce.min.js

42 ms

wt-smart-coupon-public.js

wt-smart-coupon-public.js

66 ms

button-label-frontend.min.js

button-label-frontend.min.js

100 ms

cart-fragments.min.js

cart-fragments.min.js

84 ms

v4-shims.min.js

v4-shims.min.js

80 ms

country-select.min.js

country-select.min.js

142 ms

selectWoo.full.min.js

selectWoo.full.min.js

145 ms

dom-ready.min.js

dom-ready.min.js

335 ms

hooks.min.js

hooks.min.js

137 ms

i18n.min.js

i18n.min.js

141 ms

a11y.min.js

a11y.min.js

793 ms

jquery.json.min.js

jquery.json.min.js

371 ms

gravityforms.min.js

gravityforms.min.js

784 ms

api.js

api.js

40 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

174 ms

frontend.min.js

frontend.min.js

206 ms

ajax-geolocation.min.js

ajax-geolocation.min.js

194 ms

yith-wcmc.min.js

yith-wcmc.min.js

285 ms

cor-front.js

cor-front.js

285 ms

js

js

136 ms

store-locator.min.js

store-locator.min.js

286 ms

filters-dropdown.min.js

filters-dropdown.min.js

333 ms

ywbc-frontend.min.js

ywbc-frontend.min.js

315 ms

custom-script.js

custom-script.js

344 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

356 ms

imagesloaded.min.js

imagesloaded.min.js

1037 ms

sourcebuster.min.js

sourcebuster.min.js

398 ms

order-attribution.min.js

order-attribution.min.js

415 ms

df-add-to-cart.js

df-add-to-cart.js

392 ms

effect.min.js

effect.min.js

415 ms

core.min.js

core.min.js

420 ms

xoo-wsc-main.js

xoo-wsc-main.js

442 ms

utils.min.js

utils.min.js

1091 ms

vendor-theme.min.js

vendor-theme.min.js

651 ms

scripts-theme.min.js

scripts-theme.min.js

654 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

690 ms

webpack.runtime.min.js

webpack.runtime.min.js

688 ms

frontend-modules.min.js

frontend-modules.min.js

692 ms

frontend.min.js

frontend.min.js

695 ms

frontend.min.js

frontend.min.js

751 ms

elements-handlers.min.js

elements-handlers.min.js

742 ms

lazyload.min.js

lazyload.min.js

800 ms

gr

gr

62 ms

gr

gr

83 ms

quote.svg

quote.svg

78 ms

birch-logo.svg

birch-logo.svg

744 ms

Try-our-improved-search-bar.svg

Try-our-improved-search-bar.svg

1318 ms

ECO-VITA-WEB.jpg

ECO-VITA-WEB.jpg

1511 ms

9ZGquTCA-woocommerce-placeholder-600x600.png

9ZGquTCA-woocommerce-placeholder-600x600.png

1432 ms

fa-brands-400.woff

fa-brands-400.woff

1666 ms

fa-solid-900.woff

fa-solid-900.woff

1764 ms

fa-regular-400.woff

fa-regular-400.woff

1578 ms

Woo-Side-Cart.ttf

Woo-Side-Cart.ttf

1198 ms

eicons.woff

eicons.woff

1750 ms

loader.min.js

loader.min.js

150 ms

recaptcha__en.js

recaptcha__en.js

85 ms

HALLOWEEN-FAB-WEB.jpg

HALLOWEEN-FAB-WEB.jpg

1333 ms

PERMIN-WEB.jpg

PERMIN-WEB.jpg

1762 ms

DIAMOND-DOTZ-WEB.jpg

DIAMOND-DOTZ-WEB.jpg

2187 ms

PORTOFINO-WEB.jpg

PORTOFINO-WEB.jpg

2136 ms

9802179-00448_B-400x400.jpg

9802179-00448_B-400x400.jpg

1691 ms

4-Projects-Cotton-Casuals-Cover-400x400.jpg

4-Projects-Cotton-Casuals-Cover-400x400.jpg

1258 ms

011445-PACK-400x400.jpg

011445-PACK-400x400.jpg

1499 ms

Bec-CRAFTS2-400x400.jpg

Bec-CRAFTS2-400x400.jpg

2031 ms

yysIq5zC-Bec-TRIMMINGS3-600x600.jpg

yysIq5zC-Bec-TRIMMINGS3-600x600.jpg

2404 ms

oTnuW93Q-SEWING5-600x600.jpg

oTnuW93Q-SEWING5-600x600.jpg

1979 ms

Bec-NEEDLEWORK5-e1651122965569-400x400.jpg

Bec-NEEDLEWORK5-e1651122965569-400x400.jpg

1820 ms

Bec-KNITTING-400x400.jpg

Bec-KNITTING-400x400.jpg

2506 ms

Bec-FABRICS-400x400.jpg

Bec-FABRICS-400x400.jpg

2285 ms

birch-logo-white.svg

birch-logo-white.svg

2684 ms

embed.html

embed.html

143 ms

embed.html

embed.html

149 ms

embed.html

embed.html

185 ms

embed.html

embed.html

190 ms

react.production.min.js

react.production.min.js

30 ms

react-dom.production.min.js

react-dom.production.min.js

44 ms

react-is.production.min.js

react-is.production.min.js

51 ms

styled-components.min.js

styled-components.min.js

46 ms

embed.js

embed.js

74 ms

embed.css

embed.css

52 ms

quant.js

quant.js

24 ms

Accessibility Review

birchcreative.com.au accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best Practices

birchcreative.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

birchcreative.com.au SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Birchcreative.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Birchcreative.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

birchcreative.com.au

Open Graph data is detected on the main page of Birch Creative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: