Tools & Wizards About Us
birchpet.co.uk screenshot

Report Summary

  • 64

    Performance

    Renders faster than
    77% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

birchpet.co.uk

Quality food for dogs of all ages, natural, grain-free, superfoods

Page Load Speed

1.3 sec in total

First Response

248 ms

Resources Loaded

896 ms

Page Rendered

149 ms

birchpet.co.uk screenshot

About Website

Visit birchpet.co.uk now to see the best up-to-date Birchpet content and also check out these interesting facts you probably never knew about birchpet.co.uk

Quality food for dogs of all ages, choices include super-premium, natural, grain-free, superfoods. Discounts available, and Delivery fresh from the manufacturer!

Visit birchpet.co.uk

Key Findings

We analyzed Birchpet.co.uk page load time and found that the first response time was 248 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

birchpet.co.uk performance score

64

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

83/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

16/100

25%

SI (Speed Index)

Value2.8 s

95/100

10%

TBT (Total Blocking Time)

Value150 ms

94/100

30%

CLS (Cumulative Layout Shift)

Value0.297

40/100

15%

TTI (Time to Interactive)

Value4.8 s

79/100

10%

Network Requests Diagram

birchpet.co.uk

248 ms

bootstrap.min.css

30 ms

jquery.min.js

19 ms

bootstrap.min.js

44 ms

custom.css

116 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 48% of them (12 requests) were addressed to the original Birchpet.co.uk, 20% (5 requests) were made to Google.com and 8% (2 requests) were made to Maxcdn.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (494 ms) belongs to the original domain Birchpet.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 151.0 kB (29%)

Content Size

529.5 kB

After Optimization

378.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Birchpet.co.uk main page is 529.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 299.3 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 16.6 kB

  • Original 23.2 kB
  • After minification 21.9 kB
  • After compression 6.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 16.6 kB or 72% of the original size.

Image Optimization

-0%

Potential reduce by 107 B

  • Original 161.2 kB
  • After minification 161.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Birchpet images are well optimized though.

JavaScript Optimization

-32%

Potential reduce by 96.0 kB

  • Original 299.3 kB
  • After minification 299.3 kB
  • After compression 203.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 96.0 kB or 32% of the original size.

CSS Optimization

-84%

Potential reduce by 38.3 kB

  • Original 45.8 kB
  • After minification 32.7 kB
  • After compression 7.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Birchpet.co.uk needs all CSS files to be minified and compressed as it can save up to 38.3 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (38%)

Requests Now

24

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Birchpet. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

birchpet.co.uk

birchpet.co.uk

248 ms

bootstrap.min.css

bootstrap.min.css

30 ms

jquery.min.js

jquery.min.js

19 ms

bootstrap.min.js

bootstrap.min.js

44 ms

custom.css

custom.css

116 ms

analytics.js

analytics.js

35 ms

cse.js

cse.js

33 ms

header_logo.gif

header_logo.gif

190 ms

goldenretrev_sm.gif

goldenretrev_sm.gif

478 ms

CRC_index.jpg

CRC_index.jpg

347 ms

Goodness_TRY_index.jpg

Goodness_TRY_index.jpg

335 ms

GFC_index.jpg

GFC_index.jpg

389 ms

CRC-WD_index.jpg

CRC-WD_index.jpg

361 ms

SFC_index.jpg

SFC_index.jpg

310 ms

Goodness_LRN.jpg

Goodness_LRN.jpg

493 ms

payinthree.png

payinthree.png

472 ms

discount23i.gif

discount23i.gif

494 ms

collect

collect

23 ms

cse_element__en.js

cse_element__en.js

28 ms

default+en.css

default+en.css

60 ms

default.css

default.css

63 ms

js

js

93 ms

async-ads.js

async-ads.js

41 ms

branding.png

branding.png

12 ms

clear.png

clear.png

4 ms

Accessibility Review

birchpet.co.uk accessibility score

86

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.

High

Definition list items are not wrapped in <dl> elements

Best Practices

birchpet.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

birchpet.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Birchpet.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Birchpet.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

birchpet.co.uk

Open Graph description is not detected on the main page of Birchpet. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: