Tools & Wizards About Us
birchwoodford.ca screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

birchwoodford.ca

New Ford Dealership in Winnipeg, MB | Birchwood Ford On Regent

Page Load Speed

2.3 sec in total

First Response

43 ms

Resources Loaded

1.4 sec

Page Rendered

907 ms

birchwoodford.ca screenshot

About Website

Click here to check amazing Birchwood Ford content for Canada. Otherwise, check out these important facts you probably never knew about birchwoodford.ca

Birchwood Ford is East Winnipeg's Ford dealer. New and Used F-150, Escape, Fusion, Focus, Edge, Explorer, models and more.

Visit birchwoodford.ca

Key Findings

We analyzed Birchwoodford.ca page load time and found that the first response time was 43 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

birchwoodford.ca performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value9.0 s

1/100

25%

SI (Speed Index)

Value14.3 s

1/100

10%

TBT (Total Blocking Time)

Value3,530 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.147

77/100

15%

TTI (Time to Interactive)

Value30.3 s

0/100

10%

Network Requests Diagram

birchwoodford.ca

43 ms

www.birchwoodford.ca

186 ms

autoptimize_2ace83b3aea92f88ac6c3232b284d5c8.css

89 ms

custom-frontend.min.css

61 ms

autoptimize_single_cb942ac16acb1f16ca23d1daf7c1e757.css

75 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 94% of them (85 requests) were addressed to the original Birchwoodford.ca, 3% (3 requests) were made to Googletagmanager.com and 1% (1 request) were made to Google.com. The less responsive or slowest element that took the longest time to load (416 ms) relates to the external source Googletagmanager.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 203.8 kB (5%)

Content Size

4.5 MB

After Optimization

4.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Birchwoodford.ca main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 201.8 kB

  • Original 233.9 kB
  • After minification 233.9 kB
  • After compression 32.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 201.8 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 3.3 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Birchwood Ford images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.8 kB

  • Original 655.4 kB
  • After minification 655.4 kB
  • After compression 653.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 288 B

  • Original 283.0 kB
  • After minification 283.0 kB
  • After compression 282.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Birchwoodford.ca has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 61 (77%)

Requests Now

79

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Birchwood Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 52 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

birchwoodford.ca

birchwoodford.ca

43 ms

www.birchwoodford.ca

www.birchwoodford.ca

186 ms

autoptimize_2ace83b3aea92f88ac6c3232b284d5c8.css

autoptimize_2ace83b3aea92f88ac6c3232b284d5c8.css

89 ms

custom-frontend.min.css

custom-frontend.min.css

61 ms

autoptimize_single_cb942ac16acb1f16ca23d1daf7c1e757.css

autoptimize_single_cb942ac16acb1f16ca23d1daf7c1e757.css

75 ms

custom-pro-frontend.min.css

custom-pro-frontend.min.css

37 ms

autoptimize_single_fa327926dff25c26d36c7b4154630cfb.css

autoptimize_single_fa327926dff25c26d36c7b4154630cfb.css

73 ms

autoptimize_single_589463ee565206dfb2b9fff3fcc4f52f.css

autoptimize_single_589463ee565206dfb2b9fff3fcc4f52f.css

74 ms

autoptimize_single_26d695260f7f0985581762a248f8add3.css

autoptimize_single_26d695260f7f0985581762a248f8add3.css

214 ms

autoptimize_single_0cfcdaef47af487fae618ed5a1c3d663.css

autoptimize_single_0cfcdaef47af487fae618ed5a1c3d663.css

217 ms

jquery.min.js

jquery.min.js

240 ms

jquery-migrate.min.js

jquery-migrate.min.js

255 ms

imagesloaded.min.js

imagesloaded.min.js

216 ms

v4-shims.min.js

v4-shims.min.js

259 ms

core.min.js

core.min.js

258 ms

autoptimize_single_6bead13e2e4dfa733d531ad993d31c49.css

autoptimize_single_6bead13e2e4dfa733d531ad993d31c49.css

267 ms

autoptimize_single_c6eb2e7e51efc843b6ea5a917adc345b.css

autoptimize_single_c6eb2e7e51efc843b6ea5a917adc345b.css

262 ms

underscore.min.js

underscore.min.js

263 ms

wp-util.min.js

wp-util.min.js

267 ms

chosen.jquery.min.js

chosen.jquery.min.js

264 ms

autoptimize_single_271ad1f3a3e724e9f2620c09d616cb71.js

autoptimize_single_271ad1f3a3e724e9f2620c09d616cb71.js

268 ms

autoptimize_single_e399fa8a430c10642e34dd710c9c0c25.js

autoptimize_single_e399fa8a430c10642e34dd710c9c0c25.js

269 ms

autoptimize_single_416f52248a7f5b988d66f1ea80a196ce.js

autoptimize_single_416f52248a7f5b988d66f1ea80a196ce.js

274 ms

anime.min.js

anime.min.js

270 ms

jquery.waypoints.min.js

jquery.waypoints.min.js

273 ms

autoptimize_single_99e8bc12b857a58233ed5ad45b655eb9.js

autoptimize_single_99e8bc12b857a58233ed5ad45b655eb9.js

270 ms

mouse.min.js

mouse.min.js

272 ms

slider.min.js

slider.min.js

274 ms

autoptimize_single_4855e4821e7878ae6d9de84659da5ae0.js

autoptimize_single_4855e4821e7878ae6d9de84659da5ae0.js

283 ms

autoptimize_single_ba43f487daa4e97cc2d9966709b1dcf6.js

autoptimize_single_ba43f487daa4e97cc2d9966709b1dcf6.js

277 ms

jquery.sticky.min.js

jquery.sticky.min.js

286 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

274 ms

slick.min.js

slick.min.js

278 ms

autoptimize_single_e7543fb9cd0ad405c68d4fc290213200.js

autoptimize_single_e7543fb9cd0ad405c68d4fc290213200.js

277 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

283 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

286 ms

wp-polyfill.min.js

wp-polyfill.min.js

286 ms

api.js

api.js

280 ms

dom-ready.min.js

dom-ready.min.js

282 ms

hooks.min.js

hooks.min.js

235 ms

i18n.min.js

i18n.min.js

226 ms

a11y.min.js

a11y.min.js

225 ms

jquery.json.min.js

jquery.json.min.js

225 ms

gravityforms.min.js

gravityforms.min.js

226 ms

jquery.maskedinput.min.js

jquery.maskedinput.min.js

124 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

121 ms

utils.min.js

utils.min.js

99 ms

vendor-theme.min.js

vendor-theme.min.js

85 ms

scripts-theme.min.js

scripts-theme.min.js

82 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

80 ms

gtm.js

gtm.js

267 ms

gtm.js

gtm.js

306 ms

gtm.js

gtm.js

416 ms

webpack.runtime.min.js

webpack.runtime.min.js

247 ms

frontend-modules.min.js

frontend-modules.min.js

75 ms

frontend.min.js

frontend.min.js

73 ms

waypoints.min.js

waypoints.min.js

71 ms

frontend.min.js

frontend.min.js

70 ms

elements-handlers.min.js

elements-handlers.min.js

245 ms

jet-elements.min.js

jet-elements.min.js

244 ms

autoptimize_single_30adb89fa4dd1410af9c79586c678349.js

autoptimize_single_30adb89fa4dd1410af9c79586c678349.js

243 ms

jet-blog.min.js

jet-blog.min.js

242 ms

Birchwood-Ford_Logo-RGB_Primary-Knockout.svg

Birchwood-Ford_Logo-RGB_Primary-Knockout.svg

239 ms

24-BFR-07-Flip-Sales-Homepage-Hero-fnl1.png

24-BFR-07-Flip-Sales-Homepage-Hero-fnl1.png

244 ms

Ford-CoupleDrivingVehicle.jpeg

Ford-CoupleDrivingVehicle.jpeg

241 ms

2021f150-3.png

2021f150-3.png

290 ms

24-BFR-01-Experience-Filter-Update-SUV-fnl1.png

24-BFR-01-Experience-Filter-Update-SUV-fnl1.png

238 ms

24-BFR-01-Experience-Filter-Update-Electric-fnl1.png

24-BFR-01-Experience-Filter-Update-Electric-fnl1.png

241 ms

24-BFR-01-Experience-Filter-Update-Truck-fnl1.png

24-BFR-01-Experience-Filter-Update-Truck-fnl1.png

237 ms

ford-service-technician-bumper-replacement-768x512.jpeg

ford-service-technician-bumper-replacement-768x512.jpeg

239 ms

Ford-WomanBuyingTires.jpeg

Ford-WomanBuyingTires.jpeg

247 ms

Birchwood-Ford_Logo-RGB_Primary-Knockout.svg

Birchwood-Ford_Logo-RGB_Primary-Knockout.svg

237 ms

BFR-03-Diamond-Club-Logo-blue.png

BFR-03-Diamond-Club-Logo-blue.png

281 ms

Ford_EVCertified_eng_Blue_Stroked.png

Ford_EVCertified_eng_Blue_Stroked.png

279 ms

search-icon.svg

search-icon.svg

197 ms

heart-outline.svg

heart-outline.svg

234 ms

24-BFR-02-Flip-Sales-Homepage-BG-fnl2-1024x576.jpg

24-BFR-02-Flip-Sales-Homepage-BG-fnl2-1024x576.jpg

234 ms

promotionhomepagehero2-bottomwave.svg

promotionhomepagehero2-bottomwave.svg

233 ms

VisbyCF-Medium.woff

VisbyCF-Medium.woff

40 ms

VisbyCF-Regular.woff

VisbyCF-Regular.woff

37 ms

VisbyCF-Bold.woff

VisbyCF-Bold.woff

38 ms

VisbyCF-ExtraBold.woff

VisbyCF-ExtraBold.woff

140 ms

fa-solid-900.woff

fa-solid-900.woff

40 ms

fa-solid-900.woff

fa-solid-900.woff

39 ms

fa-regular-400.woff

fa-regular-400.woff

142 ms

fa-regular-400.woff

fa-regular-400.woff

141 ms

fa-brands-400.woff

fa-brands-400.woff

16 ms

recaptcha__en.js

recaptcha__en.js

69 ms

main.js

main.js

59 ms

autoptimize_single_9e4ee34c4d215174d43c5c1437241efc.css

autoptimize_single_9e4ee34c4d215174d43c5c1437241efc.css

18 ms

Accessibility Review

birchwoodford.ca accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

birchwoodford.ca best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

birchwoodford.ca SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Birchwoodford.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Birchwoodford.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

birchwoodford.ca

Open Graph data is detected on the main page of Birchwood Ford. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: