Tools & Wizards About Us
birthdayco.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

birthdayco.com

Automated Birthday Cards | Business Greeting Cards | The Birthday Co

Page Load Speed

2.8 sec in total

First Response

112 ms

Resources Loaded

1.8 sec

Page Rendered

896 ms

birthdayco.com screenshot

About Website

Click here to check amazing Birthday Co content. Otherwise, check out these important facts you probably never knew about birthdayco.com

We mail it for you for - just $3.95! Never miss another birthday again, birthday cards are rescheduled every year. Request your free sample!

Visit birthdayco.com

Key Findings

We analyzed Birthdayco.com page load time and found that the first response time was 112 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

birthdayco.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

31/100

10%

LCP (Largest Contentful Paint)

Value10.7 s

0/100

25%

SI (Speed Index)

Value7.8 s

24/100

10%

TBT (Total Blocking Time)

Value4,120 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.029

100/100

15%

TTI (Time to Interactive)

Value20.8 s

2/100

10%

Network Requests Diagram

birthdayco.com

112 ms

birthdayco.com

861 ms

formidableforms.css

196 ms

style.min.css

193 ms

mediaelementplayer-legacy.min.css

99 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 45% of them (31 requests) were addressed to the original Birthdayco.com, 29% (20 requests) were made to Fonts.gstatic.com and 12% (8 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (861 ms) belongs to the original domain Birthdayco.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 871.9 kB (29%)

Content Size

3.0 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Birthdayco.com main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 338.6 kB

  • Original 390.8 kB
  • After minification 390.3 kB
  • After compression 52.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 338.6 kB or 87% of the original size.

Image Optimization

-5%

Potential reduce by 85.0 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Birthday Co images are well optimized though.

JavaScript Optimization

-38%

Potential reduce by 196.0 kB

  • Original 510.9 kB
  • After minification 510.9 kB
  • After compression 314.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 196.0 kB or 38% of the original size.

CSS Optimization

-84%

Potential reduce by 252.3 kB

  • Original 299.4 kB
  • After minification 292.5 kB
  • After compression 47.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Birthdayco.com needs all CSS files to be minified and compressed as it can save up to 252.3 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (72%)

Requests Now

47

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Birthday Co. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

birthdayco.com

birthdayco.com

112 ms

birthdayco.com

birthdayco.com

861 ms

formidableforms.css

formidableforms.css

196 ms

style.min.css

style.min.css

193 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

99 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

100 ms

bdaco-helper.css

bdaco-helper.css

101 ms

bootstrap.min.css

bootstrap.min.css

38 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

132 ms

landingpage-front.css

landingpage-front.css

132 ms

style.css

style.css

133 ms

jquery.min.js

jquery.min.js

154 ms

jquery-migrate.min.js

jquery-migrate.min.js

210 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

30 ms

imagesloaded.min.js

imagesloaded.min.js

164 ms

masonry.min.js

masonry.min.js

165 ms

jquery.masonry.min.js

jquery.masonry.min.js

185 ms

general.min.js

general.min.js

228 ms

api.js

api.js

55 ms

frontend.min.js

frontend.min.js

213 ms

css

css

30 ms

css

css

46 ms

css

css

57 ms

css

css

53 ms

css

css

54 ms

css

css

55 ms

js

js

55 ms

css

css

20 ms

css2

css2

17 ms

video.min.js

video.min.js

98 ms

frontend.min.js

frontend.min.js

103 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

103 ms

jquery.easing.min.js

jquery.easing.min.js

375 ms

e-202437.js

e-202437.js

12 ms

menu.min.js

menu.min.js

375 ms

recaptcha__en.js

recaptcha__en.js

322 ms

gtm.js

gtm.js

292 ms

photo-1450101499163-c8848c66ca85

photo-1450101499163-c8848c66ca85

376 ms

paper-2.jpg

paper-2.jpg

673 ms

new-blue.png

new-blue.png

324 ms

Acme-splash-page-image-1024x534.png

Acme-splash-page-image-1024x534.png

327 ms

chocolates.jpg

chocolates.jpg

315 ms

gift-card-logos.png

gift-card-logos.png

395 ms

lilly.jpg

lilly.jpg

322 ms

bruce.jpg

bruce.jpg

315 ms

jerri.jpg

jerri.jpg

322 ms

gary.jpg

gary.jpg

322 ms

sue.jpg

sue.jpg

385 ms

a3db52fd-27f9-4dc3-90e1-c77bd8d63431.js

a3db52fd-27f9-4dc3-90e1-c77bd8d63431.js

131 ms

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113 ms

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147 ms

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170 ms

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172 ms

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173 ms

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172 ms

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173 ms

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170 ms

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171 ms

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174 ms

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173 ms

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174 ms

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173 ms

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174 ms

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175 ms

Accessibility Review

birthdayco.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

birthdayco.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

birthdayco.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Birthdayco.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Birthdayco.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

birthdayco.com

Open Graph data is detected on the main page of Birthday Co. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: