Tools & Wizards About Us
bl.ink screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 91% of websites

  • 0

    Best Practices

  • 93

    SEO

    Google-friendlier than
    83% of websites

bl.ink

QR Codes, Link Management, Digital Product Microsites | BL.INK

Page Load Speed

2.2 sec in total

First Response

7 ms

Resources Loaded

1.7 sec

Page Rendered

520 ms

bl.ink screenshot

About Website

Welcome to bl.ink homepage info - get ready to check BL best content for India right away, or after learning these important things about bl.ink

GS1 Digital Link-ready dynamic mobile microsites, QR codes, branded URLs/link management platform, flexible & built to scale, trusted by Fortune 500.

Visit bl.ink

Key Findings

We analyzed Bl.ink page load time and found that the first response time was 7 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

bl.ink performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value40.1 s

0/100

25%

SI (Speed Index)

Value18.8 s

0/100

10%

TBT (Total Blocking Time)

Value1,150 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.31

38/100

15%

TTI (Time to Interactive)

Value42.2 s

0/100

10%

Network Requests Diagram

bl.ink

7 ms

www.bl.ink

75 ms

jQuery-v3.6.1.min.js

44 ms

popper.min.js

28 ms

bootstrap.min.js

31 ms

Our browser made a total of 151 requests to load all elements on the main page. We found that 87% of them (132 requests) were addressed to the original Bl.ink, 4% (6 requests) were made to No-cache.hubspot.com and 1% (2 requests) were made to Cdn.jsdelivr.net. The less responsive or slowest element that took the longest time to load (504 ms) belongs to the original domain Bl.ink.

Page Optimization Overview & Recommendations

Page size can be reduced by 256.8 kB (3%)

Content Size

9.7 MB

After Optimization

9.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bl.ink main page is 9.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 9.4 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 177.0 kB

  • Original 200.2 kB
  • After minification 160.9 kB
  • After compression 23.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 39.3 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 177.0 kB or 88% of the original size.

Image Optimization

-1%

Potential reduce by 71.0 kB

  • Original 9.4 MB
  • After minification 9.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BL images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 7.3 kB

  • Original 60.0 kB
  • After minification 60.0 kB
  • After compression 52.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 7.3 kB or 12% of the original size.

CSS Optimization

-15%

Potential reduce by 1.5 kB

  • Original 10.2 kB
  • After minification 10.2 kB
  • After compression 8.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bl.ink needs all CSS files to be minified and compressed as it can save up to 1.5 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (24%)

Requests Now

148

After Optimization

113

  • Images
  • JavaScript
  • CSS

The browser has sent 148 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BL. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bl.ink

bl.ink

7 ms

www.bl.ink

www.bl.ink

75 ms

jQuery-v3.6.1.min.js

jQuery-v3.6.1.min.js

44 ms

popper.min.js

popper.min.js

28 ms

bootstrap.min.js

bootstrap.min.js

31 ms

bootstrap-4.4-light.min.css

bootstrap-4.4-light.min.css

224 ms

aos.min.css

aos.min.css

263 ms

module_157622531617_New_Header.min.css

module_157622531617_New_Header.min.css

225 ms

module_156503212464_Custom_Resource_Listing.min.css

module_156503212464_Custom_Resource_Listing.min.css

64 ms

module_85179643321_footer-top.min.css

module_85179643321_footer-top.min.css

252 ms

module_86589756480_footer-bottom.min.css

module_86589756480_footer-bottom.min.css

504 ms

js

js

68 ms

current.js

current.js

104 ms

embed.js

embed.js

35 ms

main.min.js

main.min.js

302 ms

aos.min.js

aos.min.js

426 ms

project.js

project.js

258 ms

module_157622531617_New_Header.min.js

module_157622531617_New_Header.min.js

288 ms

project.js

project.js

284 ms

8422896.js

8422896.js

320 ms

index.js

index.js

301 ms

11ebe012-387e-4349-b8a6-f7c9176a540e.png

11ebe012-387e-4349-b8a6-f7c9176a540e.png

89 ms

blink-logo-white.png

blink-logo-white.png

52 ms

person-logo.svg

person-logo.svg

112 ms

Icon-3.svg

Icon-3.svg

151 ms

Icon-nav-flexi.svg

Icon-nav-flexi.svg

52 ms

Icon-nav-security.svg

Icon-nav-security.svg

50 ms

Icon-nav-support.svg

Icon-nav-support.svg

70 ms

Icon-nav-vs-competitors.svg

Icon-nav-vs-competitors.svg

68 ms

Icon-nav-integrations.png

Icon-nav-integrations.png

86 ms

Icon-nav-branded-links.png

Icon-nav-branded-links.png

112 ms

Icon-nav-route-arrows.svg

Icon-nav-route-arrows.svg

107 ms

Icon-nav-rules-dynamic-routing.svg

Icon-nav-rules-dynamic-routing.svg

111 ms

Icon-nav-customer-stories.svg

Icon-nav-customer-stories.svg

110 ms

Icon-nav-qr-code.svg

Icon-nav-qr-code.svg

151 ms

Icon-nav-developers.svg

Icon-nav-developers.svg

156 ms

Icon-nav-branded-links-new.svg

Icon-nav-branded-links-new.svg

157 ms

Icon-nav-integrations.svg

Icon-nav-integrations.svg

155 ms

Icon-nav-enterprise-product.svg

Icon-nav-enterprise-product.svg

156 ms

Icon-nav-connected-packaging.png

Icon-nav-connected-packaging.png

178 ms

Icon-nav-blaze-product.svg

Icon-nav-blaze-product.svg

174 ms

Icon-nav-core-product.svg

Icon-nav-core-product.svg

189 ms

Icon-nav-GS1.svg

Icon-nav-GS1.svg

214 ms

Icon-nav-sms-at-scale.png

Icon-nav-sms-at-scale.png

185 ms

Icon-nav-vs-competitors.png

Icon-nav-vs-competitors.png

188 ms

Icon-nav-developers.png

Icon-nav-developers.png

209 ms

Room%20and%20Board.png

Room%20and%20Board.png

216 ms

Target.png

Target.png

207 ms

Hilton.png

Hilton.png

212 ms

Atlassian.png

Atlassian.png

214 ms

barcode-5144598.svg

barcode-5144598.svg

313 ms

link-5144648.svg

link-5144648.svg

261 ms

presentation-5144551.svg

presentation-5144551.svg

292 ms

using-qr-codes-in-hositality.jpg

using-qr-codes-in-hositality.jpg

274 ms

generic-red-can.jpg

generic-red-can.jpg

244 ms

qr-code-cereal-box.jpg

qr-code-cereal-box.jpg

238 ms

qr-codes-on-appliances-1.jpeg

qr-codes-on-appliances-1.jpeg

285 ms

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96e1f843-15fe-428f-929a-aed85760df67.png

121 ms

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158 ms

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d8dda362-8d90-484c-aedc-d611924ca282.png

159 ms

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91d6ae26-a976-49b4-bdb7-07100b535bd1.png

159 ms

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5ab5c1b8-2182-43f4-b406-ce1ed5a2ba15.png

166 ms

qr-code-invoice.png

qr-code-invoice.png

270 ms

Security%20audit-1.jpeg

Security%20audit-1.jpeg

232 ms

Data-Driven%20Marketing-1-2-1.png

Data-Driven%20Marketing-1-2-1.png

264 ms

regular.woff

regular.woff

404 ms

iphone-cheerios-store-800px-1949286378.jpg

iphone-cheerios-store-800px-1949286378.jpg

245 ms

khoros-logo-color.png

khoros-logo-color.png

239 ms

blink-core-product-in-laptop.png

blink-core-product-in-laptop.png

236 ms

collectedforms.js

collectedforms.js

112 ms

banner.js

banner.js

85 ms

feedbackweb-new.js

feedbackweb-new.js

118 ms

8422896.js

8422896.js

82 ms

fb.js

fb.js

91 ms

web-interactives-embed.js

web-interactives-embed.js

99 ms

conversations-embed.js

conversations-embed.js

83 ms

Subtract%20(3).svg

Subtract%20(3).svg

108 ms

Icon%20(4).svg

Icon%20(4).svg

147 ms

airline-qr-codes-url-shortener-marketing-metrics.jpg

airline-qr-codes-url-shortener-marketing-metrics.jpg

236 ms

404%20page%20graphic.png

404%20page%20graphic.png

235 ms

megachurch-2-1.jpeg

megachurch-2-1.jpeg

245 ms

GS1-101-image.jpg

GS1-101-image.jpg

237 ms

horizontal-sms-phone-image.png

horizontal-sms-phone-image.png

243 ms

room-board-chair.jpeg

room-board-chair.jpeg

223 ms

marketing-data-metrics.jpg

marketing-data-metrics.jpg

228 ms

power-of-shortlinks-ebook-tablet.png

power-of-shortlinks-ebook-tablet.png

220 ms

GS1-ebook-2-up-600x300.png

GS1-ebook-2-up-600x300.png

226 ms

attribution-ebook-2-up.png

attribution-ebook-2-up.png

280 ms

attribution-cover-photo-cropped.jpeg

attribution-cover-photo-cropped.jpeg

259 ms

A%20photo%20realistic%20image%20of%20a%20person%20in%20the%20healthcare%20industry%20who%20is%20responsible%20for%20marketing%20or%20communications.jpeg

A%20photo%20realistic%20image%20of%20a%20person%20in%20the%20healthcare%20industry%20who%20is%20responsible%20for%20marketing%20or%20communications.jpeg

235 ms

GS1-Executive-Partner-small-1.png

GS1-Executive-Partner-small-1.png

227 ms

URL-Shortening-Best-Practices.png

URL-Shortening-Best-Practices.png

235 ms

google%20analytics%20report.jpeg

google%20analytics%20report.jpeg

254 ms

An%20image%20of%20a%20QR%20code%20being%20scanned%20by%20a%20smartphone%20in%20a%20retail%20store%2C%20linking%20customers%20to%20style%20guides%20and%20promotional%20videos-1.jpeg

An%20image%20of%20a%20QR%20code%20being%20scanned%20by%20a%20smartphone%20in%20a%20retail%20store%2C%20linking%20customers%20to%20style%20guides%20and%20promotional%20videos-1.jpeg

255 ms

Print-image.png

Print-image.png

237 ms

Unlocking%20the%20Power%20of%20QR%20Codes%20in%20Television%20Ads.png

Unlocking%20the%20Power%20of%20QR%20Codes%20in%20Television%20Ads.png

243 ms

social%20media%20influencer.jpeg

social%20media%20influencer.jpeg

265 ms

HIPPA-ebook-2-up-600x300.png

HIPPA-ebook-2-up-600x300.png

268 ms

UnitedHealth%20Group%20logo%20color.png

UnitedHealth%20Group%20logo%20color.png

259 ms

analytics-enterprise-1.png

analytics-enterprise-1.png

267 ms

Inventory%20Management%20with%20QR%20Codes.jpeg

Inventory%20Management%20with%20QR%20Codes.jpeg

255 ms

apparel-lifecycle-traceability.png

apparel-lifecycle-traceability.png

235 ms

appliance-lifecycle.png

appliance-lifecycle.png

248 ms

computer%20website%20horizontal%20image-zoom%20in.png

computer%20website%20horizontal%20image-zoom%20in.png

240 ms

3%20elements%20of%20delivery%20and%20engagement.png

3%20elements%20of%20delivery%20and%20engagement.png

225 ms

Smartlabel.jpg

Smartlabel.jpg

229 ms

Unlocking%20the%20Power%20of%20QR%20Code%20Marketing%20on%20Product%20Packaging-1.png

Unlocking%20the%20Power%20of%20QR%20Code%20Marketing%20on%20Product%20Packaging-1.png

217 ms

room-and-board-photo-400x200.jpg

room-and-board-photo-400x200.jpg

231 ms

data-analytics-laptop.jpg

data-analytics-laptop.jpg

222 ms

A%20marketer%20struggling%20to%20measure%20the%20impact%20of%20their%20campaigns%20across%20multiple%20channels%20from%20a%20lot%20of%20different%20sources.jpeg

A%20marketer%20struggling%20to%20measure%20the%20impact%20of%20their%20campaigns%20across%20multiple%20channels%20from%20a%20lot%20of%20different%20sources.jpeg

237 ms

woman%20smiling%20with%20data-full-800x400.jpeg

woman%20smiling%20with%20data-full-800x400.jpeg

232 ms

oat%20flakes%20website%20horizontal%20image2.png

oat%20flakes%20website%20horizontal%20image2.png

229 ms

A%20drawing%20or%20graphic%20representation%20of%20all%20the%20marketing%20channels%20a%20buyer%20can%20interact%20with%2C%20B2B%20Marketing%20Attribution%2C%20including%20insights%2C%20strategies.jpeg

A%20drawing%20or%20graphic%20representation%20of%20all%20the%20marketing%20channels%20a%20buyer%20can%20interact%20with%2C%20B2B%20Marketing%20Attribution%2C%20including%20insights%2C%20strategies.jpeg

229 ms

Untitled.png

Untitled.png

216 ms

whats-app-800x400.jpg

whats-app-800x400.jpg

224 ms

DPP-cover-image.jpg

DPP-cover-image.jpg

232 ms

upc-to-qr-code.jpg

upc-to-qr-code.jpg

275 ms

gs1-connect-podcast-title-card.jpg

gs1-connect-podcast-title-card.jpg

220 ms

omnichannel-horizontal.jpg

omnichannel-horizontal.jpg

211 ms

iStock-1488315091-cropped.jpg

iStock-1488315091-cropped.jpg

224 ms

BLINK-SOC2-2.png

BLINK-SOC2-2.png

225 ms

sustainable-qr-code-apparel-phone.jpg

sustainable-qr-code-apparel-phone.jpg

224 ms

marketing-KPI-data.jpg

marketing-KPI-data.jpg

205 ms

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Enterprise%20link%20management%20Why%20scalability%20and%20flexibility%20matter%20(1).png

202 ms

tasks-productivity-organize.jpeg

tasks-productivity-organize.jpeg

220 ms

BL.INK%20Unleashing%20the%20Power%20of%20Data-Driven%20Marketing.png

BL.INK%20Unleashing%20the%20Power%20of%20Data-Driven%20Marketing.png

207 ms

SMS-vs_-email-and-how-to-incorporate-branded-short-links-in-your-marketing-strategy-1-768x402.png

SMS-vs_-email-and-how-to-incorporate-branded-short-links-in-your-marketing-strategy-1-768x402.png

197 ms

making%20the%20choice%20of%20using%20a%20301%20redirect%20or%20a%20307%20redirect.jpeg

making%20the%20choice%20of%20using%20a%20301%20redirect%20or%20a%20307%20redirect.jpeg

197 ms

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short-link-in-1-step-BEFORE-and-AFTER-UniversityISD.png

193 ms

referrer-data.png

referrer-data.png

206 ms

How%20to%20boost%20your%20email%20marketing%20ROI%20with%20branded%20short%20links%20(1)%20(1).webp

How%20to%20boost%20your%20email%20marketing%20ROI%20with%20branded%20short%20links%20(1)%20(1).webp

222 ms

Using%20branded%20links%20and%20QR%20codes%20to%20boost%20customer%20retention%20(1).webp

Using%20branded%20links%20and%20QR%20codes%20to%20boost%20customer%20retention%20(1).webp

198 ms

Four.jpeg

Four.jpeg

234 ms

image%20of%20female%20marketing%20professional%20at%20desk%20looking%20curious%2C%20trying%20to%20make%20a%20choice.jpeg

image%20of%20female%20marketing%20professional%20at%20desk%20looking%20curious%2C%20trying%20to%20make%20a%20choice.jpeg

192 ms

room%26board-seating-1000x500.png

room%26board-seating-1000x500.png

186 ms

Room-and-board-on-demand-watch-now.png

Room-and-board-on-demand-watch-now.png

193 ms

BlinkSOC2-ISO27001.webp

BlinkSOC2-ISO27001.webp

215 ms

healthcare-blink.png

healthcare-blink.png

208 ms

GS1%20Digital%20Link%20Webinar-Cover.jpg

GS1%20Digital%20Link%20Webinar-Cover.jpg

190 ms

gs1-consumer-train.jpg

gs1-consumer-train.jpg

185 ms

gs1-durable.jpg

gs1-durable.jpg

196 ms

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gs1-01what-is.jpg

202 ms

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gs1-07-serialization.jpg

212 ms

gs1-qa01-subdomain.jpg

gs1-qa01-subdomain.jpg

204 ms

gs1-food-blue.jpg

gs1-food-blue.jpg

209 ms

GS1-Executive-Partner-small.png

GS1-Executive-Partner-small.png

189 ms

BlinkSOC2-ISO27001.webp

BlinkSOC2-ISO27001.webp

213 ms

GS1-101-image.jpg

GS1-101-image.jpg

187 ms

image%20of%20female%20marketing%20professional%20at%20desk%20looking%20curious%2C%20trying%20to%20make%20a%20choice.jpeg

image%20of%20female%20marketing%20professional%20at%20desk%20looking%20curious%2C%20trying%20to%20make%20a%20choice.jpeg

197 ms

blinkwhitelogo.png

blinkwhitelogo.png

202 ms

bl-ink-home-bg-1.jpg

bl-ink-home-bg-1.jpg

207 ms

Accessibility Review

bl.ink accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

SEO Factors

bl.ink SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bl.ink can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bl.ink main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bl.ink

Open Graph data is detected on the main page of BL. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: