Tools & Wizards About Us
blackdogadvertising.ca screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

blackdogadvertising.ca

Black Dog Advertising – Branding | Packaging | Graphic Design | Photography |

Page Load Speed

25 sec in total

First Response

11.3 sec

Resources Loaded

13.6 sec

Page Rendered

173 ms

blackdogadvertising.ca screenshot

About Website

Visit blackdogadvertising.ca now to see the best up-to-date Black Dog Advertising content and also check out these interesting facts you probably never knew about blackdogadvertising.ca

Idea's unleashed providing Branding, Graphic Design, and Advertising service, located in Halifax Nova Scotia.

Visit blackdogadvertising.ca

Key Findings

We analyzed Blackdogadvertising.ca page load time and found that the first response time was 11.3 sec and then it took 13.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

blackdogadvertising.ca performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.2 s

79/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

17/100

25%

SI (Speed Index)

Value4.2 s

77/100

10%

TBT (Total Blocking Time)

Value610 ms

49/100

30%

CLS (Cumulative Layout Shift)

Value0.291

41/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

blackdogadvertising.ca

11267 ms

style.css

589 ms

jquery-1.4.3.min.js

586 ms

jquery.fancybox-1.3.4.pack.js

394 ms

jquery.fancybox-1.3.4.css

307 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that all of those requests were addressed to Blackdogadvertising.ca and no external sources were called. The less responsive or slowest element that took the longest time to load (11.3 sec) belongs to the original domain Blackdogadvertising.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 124.6 kB (7%)

Content Size

1.7 MB

After Optimization

1.6 MB

  • Images
  • JavaScript
  • CSS

In fact, the total size of Blackdogadvertising.ca main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-0%

Potential reduce by -8 B

  • Original 0 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This web page is already compressed.

Image Optimization

-1%

Potential reduce by 14.0 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Black Dog Advertising images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 99.8 kB

  • Original 139.4 kB
  • After minification 124.0 kB
  • After compression 39.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 99.8 kB or 72% of the original size.

CSS Optimization

-80%

Potential reduce by 10.8 kB

  • Original 13.5 kB
  • After minification 11.4 kB
  • After compression 2.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Blackdogadvertising.ca needs all CSS files to be minified and compressed as it can save up to 10.8 kB or 80% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

50

After Optimization

50

  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Black Dog Advertising. According to our analytics all requests are already optimized.

Network Requests Diagram

blackdogadvertising.ca

blackdogadvertising.ca

11267 ms

style.css

style.css

589 ms

jquery-1.4.3.min.js

jquery-1.4.3.min.js

586 ms

jquery.fancybox-1.3.4.pack.js

jquery.fancybox-1.3.4.pack.js

394 ms

jquery.fancybox-1.3.4.css

jquery.fancybox-1.3.4.css

307 ms

style.css

style.css

185 ms

jquery.cycle.all.latest.js

jquery.cycle.all.latest.js

837 ms

bkg_00.jpg

bkg_00.jpg

175 ms

bkg_02.png

bkg_02.png

180 ms

int-hm_headernav.gif

int-hm_headernav.gif

177 ms

gfx_bdlogo.png

gfx_bdlogo.png

273 ms

int-hm_menu.png

int-hm_menu.png

357 ms

port-banner_01.jpg

port-banner_01.jpg

547 ms

port-banner_02.jpg

port-banner_02.jpg

555 ms

banner-doggelganger.jpg

banner-doggelganger.jpg

632 ms

port-banner_03.jpg

port-banner_03.jpg

500 ms

port-banner_04.jpg

port-banner_04.jpg

867 ms

int-hm_disciplines.gif

int-hm_disciplines.gif

507 ms

int-hm_contactform.gif

int-hm_contactform.gif

692 ms

gfx_twitlogo.gif

gfx_twitlogo.gif

692 ms

gfx_fblogo.gif

gfx_fblogo.gif

713 ms

gfx_sparkylogo.png

gfx_sparkylogo.png

719 ms

bkg_01.jpg

bkg_01.jpg

754 ms

port-pkg-delecto.png

port-pkg-delecto.png

990 ms

port-pkg-edenchick.png

port-pkg-edenchick.png

906 ms

port-pkg-farmers.png

port-pkg-farmers.png

899 ms

btn_prev.jpg

btn_prev.jpg

822 ms

btn_next.jpg

btn_next.jpg

873 ms

port-logo-aiotv.png

port-logo-aiotv.png

951 ms

port-logo-delecto.png

port-logo-delecto.png

988 ms

port-logo-maceast.png

port-logo-maceast.png

1016 ms

port-logo-myplay.png

port-logo-myplay.png

997 ms

port-print-ssm.jpg

port-print-ssm.jpg

1057 ms

port-print-aspotogan.jpg

port-print-aspotogan.jpg

1060 ms

port-print-blackdiamond.jpg

port-print-blackdiamond.jpg

1110 ms

port-print-clearwater.jpg

port-print-clearwater.jpg

1203 ms

port-print-oxfordrings.jpg

port-print-oxfordrings.jpg

1091 ms

port-print-porsche.jpg

port-print-porsche.jpg

1123 ms

port-print-silken.jpg

port-print-silken.jpg

1174 ms

port-print-ssm2.jpg

port-print-ssm2.jpg

1181 ms

port-print-volvo.jpg

port-print-volvo.jpg

1225 ms

port-web-ganong.jpg

port-web-ganong.jpg

1316 ms

port-web-crossfield.jpg

port-web-crossfield.jpg

1234 ms

port-web-impact.jpg

port-web-impact.jpg

1127 ms

port-web-ocbd.jpg

port-web-ocbd.jpg

1127 ms

port-web-purebrands.jpg

port-web-purebrands.jpg

1128 ms

btn_prev_active.jpg

btn_prev_active.jpg

1062 ms

btn_next_active.jpg

btn_next_active.jpg

975 ms

bonepattern_blue.jpg

bonepattern_blue.jpg

1113 ms

bonepattern_gold.jpg

bonepattern_gold.jpg

1010 ms

bonepattern_green.jpg

bonepattern_green.jpg

1033 ms

bonepattern_purple.jpg

bonepattern_purple.jpg

1055 ms

Accessibility Review

blackdogadvertising.ca accessibility score

80

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

blackdogadvertising.ca best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

blackdogadvertising.ca SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blackdogadvertising.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Blackdogadvertising.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

blackdogadvertising.ca

Open Graph description is not detected on the main page of Black Dog Advertising. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: