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blackfridays.com screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

blackfridays.com

Black Friday 2016 Deals & Ads - BlackFridays.com

Page Load Speed

4.8 sec in total

First Response

425 ms

Resources Loaded

3.8 sec

Page Rendered

579 ms

blackfridays.com screenshot

About Website

Welcome to blackfridays.com homepage info - get ready to check Black Fridays best content for United States right away, or after learning these important things about blackfridays.com

Black Friday 2016 source including Black Friday Deals, Black Friday Ads, sales, and news from your favorite stores. Get the Best Black Friday Deals Now!

Visit blackfridays.com

Key Findings

We analyzed Blackfridays.com page load time and found that the first response time was 425 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

blackfridays.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

43/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value740 ms

40/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value14.4 s

9/100

10%

Network Requests Diagram

www.blackfridays.com

425 ms

wp-emoji-release.min.js

41 ms

style.min.css

51 ms

wpautoterms.css

57 ms

font-theme.css

105 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 63% of them (69 requests) were addressed to the original Blackfridays.com, 27% (30 requests) were made to 0 and 3% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Blackfridays.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 196.5 kB (12%)

Content Size

1.6 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Blackfridays.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 96.0 kB

  • Original 114.1 kB
  • After minification 109.6 kB
  • After compression 18.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 96.0 kB or 84% of the original size.

Image Optimization

-8%

Potential reduce by 92.8 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Black Fridays images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 4.5 kB

  • Original 250.8 kB
  • After minification 250.8 kB
  • After compression 246.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 3.1 kB

  • Original 89.7 kB
  • After minification 87.4 kB
  • After compression 86.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Blackfridays.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 27 (27%)

Requests Now

100

After Optimization

73

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 100 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Black Fridays. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.blackfridays.com

www.blackfridays.com

425 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

41 ms

style.min.css

style.min.css

51 ms

wpautoterms.css

wpautoterms.css

57 ms

font-theme.css

font-theme.css

105 ms

style.css

style.css

88 ms

style.css

style.css

104 ms

style.min.css

style.min.css

89 ms

font-awesome.css

font-awesome.css

102 ms

ilightbox.css

ilightbox.css

121 ms

animations.css

animations.css

125 ms

fusion-shortcodes.min.css

fusion-shortcodes.min.css

136 ms

avada-2318.css

avada-2318.css

142 ms

css

css

73 ms

jquery.js

jquery.js

150 ms

jquery-migrate.min.js

jquery-migrate.min.js

138 ms

jquery.history.js

jquery.history.js

162 ms

async.min.js

async.min.js

164 ms

tps.js

tps.js

188 ms

main.js

main.js

191 ms

tps-transition-slide.js

tps-transition-slide.js

182 ms

jquery.image_zoom.min.js

jquery.image_zoom.min.js

197 ms

image_zoom-init.js

image_zoom-init.js

175 ms

adsbygoogle.js

adsbygoogle.js

237 ms

css

css

101 ms

q

q

11 ms

onejs

onejs

10 ms

comment-reply.min.js

comment-reply.min.js

284 ms

main.min.js

main.min.js

278 ms

wp-embed.min.js

wp-embed.min.js

276 ms

walmart_240.png

walmart_240.png

34 ms

amazon.png

amazon.png

81 ms

walmart_240.png

walmart_240.png

76 ms

target_240.png

target_240.png

85 ms

macys_240.png

macys_240.png

84 ms

jcpenney_240.png

jcpenney_240.png

117 ms

bestbuy_240.png

bestbuy_240.png

91 ms

microsoft_240.png

microsoft_240.png

136 ms

samsclub_240.png

samsclub_240.png

134 ms

groupon_240.png

groupon_240.png

133 ms

homedepot_240.png

homedepot_240.png

120 ms

gamestop_240.png

gamestop_240.png

2887 ms

vizio_240.png

vizio_240.png

171 ms

tmobile_240.png

tmobile_240.png

181 ms

nordstromrack_240.png

nordstromrack_240.png

188 ms

ebay_240.png

ebay_240.png

185 ms

cabelas_240.png

cabelas_240.png

212 ms

verizon_240.png

verizon_240.png

239 ms

kohls_240.png

kohls_240.png

249 ms

bloomingdales_240.png

bloomingdales_240.png

245 ms

abt_240.png

abt_240.png

273 ms

tjmaxx_240.png

tjmaxx_240.png

288 ms

ashleyhomestore_240.png

ashleyhomestore_240.png

280 ms

ebags_240.png

ebags_240.png

283 ms

walgreens_240.png

walgreens_240.png

354 ms

petsmart_240.png

petsmart_240.png

331 ms

bassproshops_240.png

bassproshops_240.png

327 ms

guitarcenter_240.png

guitarcenter_240.png

343 ms

michaels_240.png

michaels_240.png

370 ms

petco_240.png

petco_240.png

377 ms

surlatable_240.png

surlatable_240.png

389 ms

forever21_240.png

forever21_240.png

397 ms

target_240.png

target_240.png

76 ms

macys_240.png

macys_240.png

31 ms

jcpenney_240.png

jcpenney_240.png

73 ms

bestbuy_240.png

bestbuy_240.png

32 ms

microsoft_240.png

microsoft_240.png

30 ms

samsclub_240.png

samsclub_240.png

73 ms

groupon_240.png

groupon_240.png

71 ms

homedepot_240.png

homedepot_240.png

72 ms

gamestop_240.png

gamestop_240.png

2866 ms

vizio_240.png

vizio_240.png

75 ms

tmobile_240.png

tmobile_240.png

74 ms

nordstromrack_240.png

nordstromrack_240.png

76 ms

ebay_240.png

ebay_240.png

76 ms

cabelas_240.png

cabelas_240.png

79 ms

verizon_240.png

verizon_240.png

79 ms

kohls_240.png

kohls_240.png

79 ms

bloomingdales_240.png

bloomingdales_240.png

79 ms

abt_240.png

abt_240.png

79 ms

tjmaxx_240.png

tjmaxx_240.png

88 ms

ashleyhomestore_240.png

ashleyhomestore_240.png

88 ms

ebags_240.png

ebags_240.png

89 ms

walgreens_240.png

walgreens_240.png

89 ms

petsmart_240.png

petsmart_240.png

89 ms

bassproshops_240.png

bassproshops_240.png

93 ms

guitarcenter_240.png

guitarcenter_240.png

94 ms

michaels_240.png

michaels_240.png

100 ms

petco_240.png

petco_240.png

98 ms

surlatable_240.png

surlatable_240.png

99 ms

forever21_240.png

forever21_240.png

104 ms

joann_240.png

joann_240.png

411 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoa4Omb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoa4Omb2Rm.ttf

52 ms

bWt97fPFfRzkCa9Jlp6IacVcWQ.ttf

bWt97fPFfRzkCa9Jlp6IacVcWQ.ttf

55 ms

icomoon.ttf

icomoon.ttf

342 ms

walmart-cyber-week-120x120.png

walmart-cyber-week-120x120.png

377 ms

amazon-cyber-monday_300x250_ECHO-120x120.jpg

amazon-cyber-monday_300x250_ECHO-120x120.jpg

367 ms

walmartdealslive-120x120.jpg

walmartdealslive-120x120.jpg

377 ms

jcpdeals-120x120.png

jcpdeals-120x120.png

376 ms

macyslive-120x120.jpg

macyslive-120x120.jpg

440 ms

abtblackfridaysale-120x120.jpg

abtblackfridaysale-120x120.jpg

405 ms

amazondealsweek-120x120.jpg

amazondealsweek-120x120.jpg

428 ms

forever21-120x120.gif

forever21-120x120.gif

401 ms

ashley_pg1-120x120.jpg

ashley_pg1-120x120.jpg

394 ms

www.blackfridays.com

www.blackfridays.com

719 ms

jizaRExUiTo99u79D0KEwA.ttf

jizaRExUiTo99u79D0KEwA.ttf

12 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

45 ms

analytics.js

analytics.js

77 ms

collect

collect

13 ms

js

js

59 ms

Accessibility Review

blackfridays.com accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

blackfridays.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

blackfridays.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blackfridays.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Blackfridays.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

blackfridays.com

Open Graph data is detected on the main page of Black Fridays. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: