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blackswanclothing.com screenshot

Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

blackswanclothing.com

Z SUPPLY, LLC.

Page Load Speed

1.6 sec in total

First Response

69 ms

Resources Loaded

1.2 sec

Page Rendered

391 ms

blackswanclothing.com screenshot

About Website

Click here to check amazing Blackswanclothing content. Otherwise, check out these important facts you probably never knew about blackswanclothing.com

Black Swan – the contemporary women's clothing collection. Dresses, Tops, Skirts, Pants, Shorts, and more. Explore our Spring 2016 Lookbook.

Visit blackswanclothing.com

Key Findings

We analyzed Blackswanclothing.com page load time and found that the first response time was 69 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

blackswanclothing.com performance score

0

Network Requests Diagram

www.blackswanclothing.com

69 ms

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67 ms

css

51 ms

dynamic-data.js

51 ms

site.js

59 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Blackswanclothing.com, 37% (18 requests) were made to Use.typekit.net and 22% (11 requests) were made to Static1.squarespace.com. The less responsive or slowest element that took the longest time to load (250 ms) belongs to the original domain Blackswanclothing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 395.6 kB (20%)

Content Size

2.0 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Blackswanclothing.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 40.7 kB

  • Original 53.9 kB
  • After minification 51.3 kB
  • After compression 13.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.7 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 19.1 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Blackswanclothing images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 231.8 kB

  • Original 356.6 kB
  • After minification 356.6 kB
  • After compression 124.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 231.8 kB or 65% of the original size.

CSS Optimization

-89%

Potential reduce by 103.9 kB

  • Original 117.2 kB
  • After minification 117.1 kB
  • After compression 13.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Blackswanclothing.com needs all CSS files to be minified and compressed as it can save up to 103.9 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (40%)

Requests Now

30

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Blackswanclothing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.blackswanclothing.com

www.blackswanclothing.com

69 ms

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67 ms

css

css

51 ms

dynamic-data.js

dynamic-data.js

51 ms

site.js

site.js

59 ms

www.blackswanclothing.com

www.blackswanclothing.com

236 ms

common-3827d4107f55ae912a8c-min.js

common-3827d4107f55ae912a8c-min.js

49 ms

commerce-cf5ca5fa5feb9716f7f4-min.js

commerce-cf5ca5fa5feb9716f7f4-min.js

28 ms

commerce-7f4130fee43d9b486ac93410db2112d3-min.css

commerce-7f4130fee43d9b486ac93410db2112d3-min.css

19 ms

site.css

site.css

34 ms

ga.js

ga.js

23 ms

21 ms

RecordHit

RecordHit

250 ms

153819759

153819759

141 ms

BANNER.jpg

BANNER.jpg

102 ms

31 ms

36 ms

4-0675.jpg

4-0675.jpg

37 ms

101 ms

__utm.gif

__utm.gif

19 ms

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55 ms

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109 ms

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233 ms

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232 ms

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233 ms

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234 ms

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233 ms

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12 ms

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233 ms

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233 ms

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234 ms

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232 ms

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245 ms

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245 ms

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244 ms

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243 ms

HP-IMAGE-2.jpg

HP-IMAGE-2.jpg

75 ms

player.js

player.js

161 ms

player.css

player.css

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ga.js

ga.js

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vuid.min.js

vuid.min.js

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HP-IMAGE-1.jpg

HP-IMAGE-1.jpg

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p.gif

p.gif

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__utm.gif

__utm.gif

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proxy.html

proxy.html

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11465368_60x60.jpg

11465368_60x60.jpg

72 ms

SEO Factors

blackswanclothing.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blackswanclothing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Blackswanclothing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

blackswanclothing.com

Open Graph description is not detected on the main page of Blackswanclothing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: