Tools & Wizards About Us
blackwellsmazda.co.nz screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

blackwellsmazda.co.nz

Blackwells Mazda Christchurch | Official Mazda Dealership Cantebury, New, Used, Demo Mazda cars for sale, Parts and Service Centre South Island, New Z...

Page Load Speed

7.1 sec in total

First Response

612 ms

Resources Loaded

6.3 sec

Page Rendered

154 ms

blackwellsmazda.co.nz screenshot

About Website

Welcome to blackwellsmazda.co.nz homepage info - get ready to check Blackwells Mazda best content for New Zealand right away, or after learning these important things about blackwellsmazda.co.nz

Blackwells Mazda Christchurch is one of the largest Mazda dealerships in New Zealand, conveniently located to provide the best of sales and service to our Christchurch and Canterbury customers. Call 0...

Visit blackwellsmazda.co.nz

Key Findings

We analyzed Blackwellsmazda.co.nz page load time and found that the first response time was 612 ms and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

blackwellsmazda.co.nz performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value32.0 s

0/100

25%

SI (Speed Index)

Value12.0 s

4/100

10%

TBT (Total Blocking Time)

Value2,040 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.106

88/100

15%

TTI (Time to Interactive)

Value16.3 s

5/100

10%

Network Requests Diagram

blackwellsmazda.co.nz

612 ms

www.blackwellsmazda.co.nz

1703 ms

css

439 ms

js

69 ms

core

1091 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 72% of them (39 requests) were addressed to the original Blackwellsmazda.co.nz, 7% (4 requests) were made to Maps.googleapis.com and 6% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain Blackwellsmazda.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 159.4 kB (4%)

Content Size

4.0 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Blackwellsmazda.co.nz main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 56.2 kB

  • Original 65.4 kB
  • After minification 50.2 kB
  • After compression 9.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.2 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.2 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 102.2 kB

  • Original 3.8 MB
  • After minification 3.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Blackwells Mazda images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.0 kB

  • Original 104.5 kB
  • After minification 104.5 kB
  • After compression 103.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 10 (21%)

Requests Now

47

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Blackwells Mazda. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

blackwellsmazda.co.nz

blackwellsmazda.co.nz

612 ms

www.blackwellsmazda.co.nz

www.blackwellsmazda.co.nz

1703 ms

css

css

439 ms

js

js

69 ms

core

core

1091 ms

vehicle

vehicle

833 ms

chat.js

chat.js

39 ms

analytics.js

analytics.js

95 ms

gtm.js

gtm.js

50 ms

fbevents.js

fbevents.js

66 ms

embed

embed

91 ms

sprite.png

sprite.png

385 ms

logo.png

logo.png

557 ms

MazdaAccessoriesMazda2K290x130.png

MazdaAccessoriesMazda2K290x130.png

805 ms

MazdaAccessoriesMazda3290x130.png

MazdaAccessoriesMazda3290x130.png

962 ms

MazdaAccessoriesMazda620th290x130.png

MazdaAccessoriesMazda620th290x130.png

821 ms

MazdaAccessoriesCX3I290x130.png

MazdaAccessoriesCX3I290x130.png

1136 ms

MazdaAccessoriesCX_30290x130.png

MazdaAccessoriesCX_30290x130.png

1145 ms

MazdaAccessoriesMX_30290x130.png

MazdaAccessoriesMX_30290x130.png

1142 ms

MazdaAccessoriesCX_5M290x130.png

MazdaAccessoriesCX_5M290x130.png

1018 ms

MazdaCX_60290x130.png

MazdaCX_60290x130.png

1025 ms

MazdaAccessoriesCX_8290x130B.png

MazdaAccessoriesCX_8290x130B.png

1167 ms

Model_CX80.png

Model_CX80.png

1231 ms

MazdaAccessoriesCX_9290x130.png

MazdaAccessoriesCX_9290x130.png

1232 ms

MazdaCX_90290x130.png

MazdaCX_90290x130.png

1343 ms

MazdaAccessoriesMX_5TRoadster290x130.png

MazdaAccessoriesMX_5TRoadster290x130.png

1354 ms

MazdaAccessoriesMX_5TRF290x130.png

MazdaAccessoriesMX_5TRF290x130.png

1356 ms

MazdaAccessoriesAll_NewBT_50290x130.png

MazdaAccessoriesAll_NewBT_50290x130.png

1371 ms

Banner_Mazda_24Aug_BT_50Runout.jpg

Banner_Mazda_24Aug_BT_50Runout.jpg

1662 ms

Blackwells_Mazda_AppleCarPlayAndroidAuto_1920x500.jpg

Blackwells_Mazda_AppleCarPlayAndroidAuto_1920x500.jpg

1440 ms

Banner_HealthCheck.jpg

Banner_HealthCheck.jpg

2363 ms

Banner_Blackwells_MazdaCX_80coming.jpg

Banner_Blackwells_MazdaCX_80coming.jpg

2390 ms

Blackwells_Mazda_DemoClearance2024_1920x500.jpg

Blackwells_Mazda_DemoClearance2024_1920x500.jpg

2402 ms

Blackwells_Mazda_2024_CX30_1920x500.jpg

Blackwells_Mazda_2024_CX30_1920x500.jpg

2180 ms

Blackwells_Mazda_2024_CX5_1920x500C.jpg

Blackwells_Mazda_2024_CX5_1920x500C.jpg

1855 ms

Blackwells_Mazda_CX60_TestDrive_1920x500.jpg

Blackwells_Mazda_CX60_TestDrive_1920x500.jpg

2084 ms

Blackwells_Mazda_CX90_TestDrive_1920x500.jpg

Blackwells_Mazda_CX90_TestDrive_1920x500.jpg

2069 ms

offers.jpg

offers.jpg

2279 ms

Blackwells_Mazda_TestDrive_290x230.jpg

Blackwells_Mazda_TestDrive_290x230.jpg

2297 ms

Home_Recalls.jpg

Home_Recalls.jpg

2384 ms

Contact.jpg

Contact.jpg

2486 ms

MazdaTypeTT-Regular.woff

MazdaTypeTT-Regular.woff

2504 ms

MazdaTypeTT-Medium.woff

MazdaTypeTT-Medium.woff

2559 ms

MazdaTypeTT-Bold.woff

MazdaTypeTT-Bold.woff

2581 ms

collect

collect

11 ms

js

js

35 ms

js

js

48 ms

geometry.js

geometry.js

4 ms

search.js

search.js

7 ms

main.js

main.js

9 ms

src=9340219;type=deale0;cat=mazda0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=2008029480930.4177

src=9340219;type=deale0;cat=mazda0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=2008029480930.4177

91 ms

src=6927804;type=deale0;cat=conve0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=183720944914.96683

src=6927804;type=deale0;cat=conve0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=183720944914.96683

76 ms

embed

embed

82 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1903 ms

Accessibility Review

blackwellsmazda.co.nz accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

blackwellsmazda.co.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

blackwellsmazda.co.nz SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blackwellsmazda.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Blackwellsmazda.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

blackwellsmazda.co.nz

Open Graph description is not detected on the main page of Blackwells Mazda. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: