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blueshift.com screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

blueshift.com

Blueshift | Intelligent Customer Engagement | Cross-Channel Marketing

Page Load Speed

3 sec in total

First Response

174 ms

Resources Loaded

2 sec

Page Rendered

829 ms

blueshift.com screenshot

About Website

Welcome to blueshift.com homepage info - get ready to check Blueshift best content for United States right away, or after learning these important things about blueshift.com

Automate cross-channel campaigns with Blueshift’s customer engagement platform that combines the power of AI, a CDP, and marketing automation.

Visit blueshift.com

Key Findings

We analyzed Blueshift.com page load time and found that the first response time was 174 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

blueshift.com performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

70/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value3,700 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.062

97/100

15%

TTI (Time to Interactive)

Value25.4 s

0/100

10%

Network Requests Diagram

blueshift.com

174 ms

blueshift.com

328 ms

wg_mega-menu.css

27 ms

style.min.css

34 ms

main.css

41 ms

Our browser made a total of 144 requests to load all elements on the main page. We found that 60% of them (87 requests) were addressed to the original Blueshift.com, 8% (12 requests) were made to Use.typekit.net and 2% (3 requests) were made to Videos.blueshift.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Blueshift.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 260.0 kB (44%)

Content Size

596.4 kB

After Optimization

336.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Blueshift.com main page is 596.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 303.6 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 193.1 kB

  • Original 219.6 kB
  • After minification 154.4 kB
  • After compression 26.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 65.2 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 193.1 kB or 88% of the original size.

Image Optimization

-45%

Potential reduce by 8.2 kB

  • Original 18.2 kB
  • After minification 9.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Blueshift needs image optimization as it can save up to 8.2 kB or 45% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-19%

Potential reduce by 58.6 kB

  • Original 303.6 kB
  • After minification 303.6 kB
  • After compression 245.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 58.6 kB or 19% of the original size.

CSS Optimization

-0%

Potential reduce by 62 B

  • Original 55.0 kB
  • After minification 55.0 kB
  • After compression 54.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Blueshift.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 58 (45%)

Requests Now

129

After Optimization

71

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 129 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Blueshift. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

blueshift.com

blueshift.com

174 ms

blueshift.com

blueshift.com

328 ms

wg_mega-menu.css

wg_mega-menu.css

27 ms

style.min.css

style.min.css

34 ms

main.css

main.css

41 ms

jquery.min.js

jquery.min.js

39 ms

jquery-migrate.min.js

jquery-migrate.min.js

37 ms

lottie-player.js

lottie-player.js

82 ms

wg_mega-menu.js

wg_mega-menu.js

14 ms

6313294.js

6313294.js

89 ms

main.js

main.js

71 ms

helper.min.js

helper.min.js

27 ms

lazyload.min.js

lazyload.min.js

70 ms

lottie-player.js

lottie-player.js

16 ms

lottie-player.js

lottie-player.js

18 ms

analytics.min.js

analytics.min.js

666 ms

zlk4lvd.js

zlk4lvd.js

387 ms

gtm.js

gtm.js

211 ms

us-48d03789-b130-4eb3-8741-9615e25c4347.js

us-48d03789-b130-4eb3-8741-9615e25c4347.js

394 ms

player.html

player.html

186 ms

6313294.js

6313294.js

357 ms

api.min.js

api.min.js

351 ms

banner.js

banner.js

352 ms

collectedforms.js

collectedforms.js

352 ms

web-interactives-embed.js

web-interactives-embed.js

357 ms

fb.js

fb.js

350 ms

blueshift-logo_90b009ab.svg

blueshift-logo_90b009ab.svg

146 ms

stars

stars

337 ms

icon-content-delivery.svg

icon-content-delivery.svg

124 ms

icon-explore-user.svg

icon-explore-user.svg

122 ms

icon-chart.svg

icon-chart.svg

132 ms

logo-landingtree.svg

logo-landingtree.svg

127 ms

icon-connect.svg

icon-connect.svg

129 ms

icon-tactic.svg

icon-tactic.svg

195 ms

icon-snowflake.svg

icon-snowflake.svg

147 ms

icon-shopify.svg

icon-shopify.svg

198 ms

icon-salesforce.svg

icon-salesforce.svg

196 ms

icon-magento.svg

icon-magento.svg

323 ms

icon-window-dev.svg

icon-window-dev.svg

199 ms

icon-support.svg

icon-support.svg

320 ms

icon-book-open.svg

icon-book-open.svg

317 ms

icon-window-add.svg

icon-window-add.svg

316 ms

engage-2023-general-EMAIL.png.webp

engage-2023-general-EMAIL.png.webp

515 ms

free-tier-starter-new-rectangle.png.webp

free-tier-starter-new-rectangle.png.webp

596 ms

Homepage-header@2x-1110x529.png.webp

Homepage-header@2x-1110x529.png.webp

590 ms

Property-1Default-1.svg

Property-1Default-1.svg

515 ms

SlickDeals-Logo-FC.svg

SlickDeals-Logo-FC.svg

518 ms

Udacity-Logo-FC.svg

Udacity-Logo-FC.svg

520 ms

Lending-Tree-Logo-FC.svg

Lending-Tree-Logo-FC.svg

587 ms

Amerilife-Logo-FC.svg

Amerilife-Logo-FC.svg

585 ms

Five-Below-Logo-FC.svg

Five-Below-Logo-FC.svg

583 ms

BBC-Logo-FC.svg

BBC-Logo-FC.svg

588 ms

Carrot-Logo-FC.svg

Carrot-Logo-FC.svg

663 ms

Suncoast-Logo-FC-1.svg

Suncoast-Logo-FC-1.svg

657 ms

BritBox-Logo-FC.svg

BritBox-Logo-FC.svg

660 ms

Group-Users.svg

Group-Users.svg

661 ms

icon-archery-target.svg

icon-archery-target.svg

658 ms

icon-content-delivery.svg

icon-content-delivery.svg

921 ms

carparts-color.svg

carparts-color.svg

985 ms

lending-tree-color.svg

lending-tree-color.svg

984 ms

zumper-color.svg

zumper-color.svg

981 ms

udacity-color.svg

udacity-color.svg

980 ms

carparts-tabbed@2x-507x250.png.webp

carparts-tabbed@2x-507x250.png.webp

985 ms

lendingtree-tabbed@2x-507x250.png.webp

lendingtree-tabbed@2x-507x250.png.webp

872 ms

zumper-tabbed@2x-507x250.png.webp

zumper-tabbed@2x-507x250.png.webp

1042 ms

udacity-tabbed@2x-507x251.png.webp

udacity-tabbed@2x-507x251.png.webp

1041 ms

facebook-messenger.svg

facebook-messenger.svg

1040 ms

sendgrid.svg

sendgrid.svg

1040 ms

attentive.svg

attentive.svg

1043 ms

css

css

484 ms

player.css

player.css

174 ms

player.js

player.js

455 ms

whatsapp.svg

whatsapp.svg

981 ms

onesignal.svg

onesignal.svg

1029 ms

zendesk.svg

zendesk.svg

1020 ms

google-ads.svg

google-ads.svg

1024 ms

js

js

430 ms

insight.min.js

insight.min.js

425 ms

bat.js

bat.js

420 ms

uwt.js

uwt.js

687 ms

pixel.js

pixel.js

731 ms

sl.js

sl.js

669 ms

879.js

879.js

717 ms

fbds.js

fbds.js

668 ms

RqkIV1e8lO3o0ypcnFkS

RqkIV1e8lO3o0ypcnFkS

914 ms

blueshift.js

blueshift.js

716 ms

6si.min.js

6si.min.js

664 ms

6313294.js

6313294.js

249 ms

8cdbwct69x7f.js

8cdbwct69x7f.js

911 ms

oktrk.js

oktrk.js

724 ms

destination

destination

691 ms

liveramp.svg

liveramp.svg

925 ms

analytics.js

analytics.js

684 ms

snowflake.svg

snowflake.svg

903 ms

amazon-s3.svg

amazon-s3.svg

900 ms

mparticle.svg

mparticle.svg

919 ms

tealium.svg

tealium.svg

906 ms

d

d

140 ms

d

d

420 ms

d

d

471 ms

d

d

470 ms

d

d

418 ms

d

d

470 ms

d

d

477 ms

d

d

483 ms

d

d

615 ms

d

d

483 ms

d

d

482 ms

segment.svg

segment.svg

718 ms

go-data-feed.svg

go-data-feed.svg

714 ms

shopify.svg

shopify.svg

711 ms

salesforce.svg

salesforce.svg

721 ms

icon-email.svg

icon-email.svg

657 ms

icon-alarm-add.svg

icon-alarm-add.svg

661 ms

icon-sms.svg

icon-sms.svg

664 ms

icon-in-app.svg

icon-in-app.svg

659 ms

icon-window-paragraph.svg

icon-window-paragraph.svg

664 ms

icon-cursor-pointer.svg

icon-cursor-pointer.svg

671 ms

settings

settings

369 ms

gartner-logo.svg

gartner-logo.svg

606 ms

RealCDP-Recognition.png.webp

RealCDP-Recognition.png.webp

613 ms

forrester_logo.svg

forrester_logo.svg

609 ms

g2-logo-colored.svg

g2-logo-colored.svg

609 ms

best-workspace-badge.png.webp

best-workspace-badge.png.webp

366 ms

Deloitte-Fast-500-HP-3.png.webp

Deloitte-Fast-500-HP-3.png.webp

360 ms

adsct

adsct

327 ms

adsct

adsct

370 ms

r

r

254 ms

logo-ccpa_f8366f67.svg

logo-ccpa_f8366f67.svg

299 ms

logo-gdpr_1cb14a44.svg

logo-gdpr_1cb14a44.svg

305 ms

logo-hipaa_33e99d2b.svg

logo-hipaa_33e99d2b.svg

299 ms

logo-soc_072b57bc.svg

logo-soc_072b57bc.svg

305 ms

icon-mail_9b089870.svg

icon-mail_9b089870.svg

303 ms

icon-linkedin_2d369381.svg

icon-linkedin_2d369381.svg

312 ms

rp.gif

rp.gif

216 ms

t2_l8m84smm_telemetry

t2_l8m84smm_telemetry

128 ms

collect

collect

80 ms

p.gif

p.gif

104 ms

icon-twitter_936798de.svg

icon-twitter_936798de.svg

136 ms

icon-facebook_3e183bb0.svg

icon-facebook_3e183bb0.svg

141 ms

icon-youtube_f20edd14.svg

icon-youtube_f20edd14.svg

135 ms

collect

collect

27 ms

ga-audiences

ga-audiences

47 ms

i

i

15 ms

Accessibility Review

blueshift.com accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

blueshift.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

blueshift.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blueshift.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Blueshift.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

blueshift.com

Open Graph data is detected on the main page of Blueshift. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: