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bmw-i.co.uk screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

bmw-i.co.uk

BMW i Series Range - All New BMW All-Electric Cars (EVs)

Page Load Speed

8.3 sec in total

First Response

329 ms

Resources Loaded

7.5 sec

Page Rendered

489 ms

bmw-i.co.uk screenshot

About Website

Click here to check amazing BMW I content. Otherwise, check out these important facts you probably never knew about bmw-i.co.uk

Explore the whole range of BMW i Series electric cars (EVs) . Find your i Series model, configure it, get the price & book a test drive.

Visit bmw-i.co.uk

Key Findings

We analyzed Bmw-i.co.uk page load time and found that the first response time was 329 ms and then it took 8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

bmw-i.co.uk performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value41.2 s

0/100

10%

TBT (Total Blocking Time)

Value44,350 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value95.6 s

0/100

10%

Network Requests Diagram

bmw-i.co.uk

329 ms

start.html

254 ms

introduction.html

852 ms

generic_global.1458236155337.css

42 ms

generic.1458236153006.css

68 ms

Our browser made a total of 201 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Bmw-i.co.uk, 49% (98 requests) were made to Bmw.co.uk and 19% (38 requests) were made to Cosy.bmwgroup.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Cosy.bmwgroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (37%)

Content Size

4.4 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bmw-i.co.uk main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 344.1 kB

  • Original 392.5 kB
  • After minification 334.0 kB
  • After compression 48.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 58.4 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 344.1 kB or 88% of the original size.

Image Optimization

-6%

Potential reduce by 159.5 kB

  • Original 2.6 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BMW I images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 607.9 kB

  • Original 810.9 kB
  • After minification 700.3 kB
  • After compression 203.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 607.9 kB or 75% of the original size.

CSS Optimization

-85%

Potential reduce by 541.8 kB

  • Original 639.0 kB
  • After minification 595.6 kB
  • After compression 97.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bmw-i.co.uk needs all CSS files to be minified and compressed as it can save up to 541.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 75 (42%)

Requests Now

180

After Optimization

105

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 180 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BMW I. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bmw-i.co.uk

bmw-i.co.uk

329 ms

start.html

start.html

254 ms

introduction.html

introduction.html

852 ms

generic_global.1458236155337.css

generic_global.1458236155337.css

42 ms

generic.1458236153006.css

generic.1458236153006.css

68 ms

index._dyn.js

index._dyn.js

114 ms

componentLoader.js

componentLoader.js

93 ms

jsapi

jsapi

52 ms

satelliteLib-daea97c212926c49c5c4dc402ef1d0328a7b33e9.js

satelliteLib-daea97c212926c49c5c4dc402ef1d0328a7b33e9.js

47 ms

mbox-contents-253e9d62f8d3c36ac789670cc69f103dc30a81c8.js

mbox-contents-253e9d62f8d3c36ac789670cc69f103dc30a81c8.js

17 ms

satellite-559197666338610014000f17.js

satellite-559197666338610014000f17.js

24 ms

satellite-565e48c264746d777200057a.js

satellite-565e48c264746d777200057a.js

34 ms

s-code-contents-e37c7bf1e797779a122ab79cf93f2f86a33f9a50.js

s-code-contents-e37c7bf1e797779a122ab79cf93f2f86a33f9a50.js

27 ms

target.js

target.js

16 ms

ajax

ajax

35 ms

id

id

12 ms

print_bg.png

print_bg.png

23 ms

1pxtransp.gif.resource.1447953850582.gif

1pxtransp.gif.resource.1447953850582.gif

23 ms

bmw-logo-bmwi-uk_en.png.resource.1375262235978.png.resource.1384248624796.png

bmw-logo-bmwi-uk_en.png.resource.1375262235978.png.resource.1384248624796.png

11 ms

id_modules_print.png.resource.1447953874087.png

id_modules_print.png.resource.1447953874087.png

10 ms

bmwi-i3-more-than-a-car-ts.jpg.resource.1452011241794.jpg

bmwi-i3-more-than-a-car-ts.jpg.resource.1452011241794.jpg

286 ms

bmwi-i3-more-than-a-car-project-i-01.jpg.resource.1452011240841.jpg

bmwi-i3-more-than-a-car-project-i-01.jpg.resource.1452011240841.jpg

683 ms

bmwi-i3-more-than-a-car-project-i-02.jpg.resource.1452011238726.jpg

bmwi-i3-more-than-a-car-project-i-02.jpg.resource.1452011238726.jpg

268 ms

bmwi-i3-more-than-a-car-project-i-03.jpg.resource.1452011239907.jpg

bmwi-i3-more-than-a-car-project-i-03.jpg.resource.1452011239907.jpg

496 ms

bmwi-i3-more-than-a-car-driving-pleasure-fw.jpg.resource.1452011241781.jpg

bmwi-i3-more-than-a-car-driving-pleasure-fw.jpg.resource.1452011241781.jpg

705 ms

bmwi-i3-more-than-a-car-thumb-edrive.jpg.resource.1452011240098.jpg

bmwi-i3-more-than-a-car-thumb-edrive.jpg.resource.1452011240098.jpg

422 ms

bmwi-i3-more-than-a-car-thumb-range.jpg.resource.1452011240081.jpg

bmwi-i3-more-than-a-car-thumb-range.jpg.resource.1452011240081.jpg

423 ms

bmwi-i3-more-than-a-car-thumb-charge.jpg.resource.1452011238709.jpg

bmwi-i3-more-than-a-car-thumb-charge.jpg.resource.1452011238709.jpg

423 ms

bmwi-i3-more-than-a-car-thumb-sustainability.jpg.resource.1452011241796.jpg

bmwi-i3-more-than-a-car-thumb-sustainability.jpg.resource.1452011241796.jpg

582 ms

bmwi-i3-more-than-a-car-thumb-download.jpg.resource.1452011240091.jpg

bmwi-i3-more-than-a-car-thumb-download.jpg.resource.1452011240091.jpg

617 ms

efficient-dynamics-logo.png.resource.1417427619637.png

efficient-dynamics-logo.png.resource.1417427619637.png

425 ms

id

id

39 ms

icons.png.resource.1447953864131.png

icons.png.resource.1447953864131.png

13 ms

1px_bgs.png.resource.1447953864115.png

1px_bgs.png.resource.1447953864115.png

29 ms

bmwtypewebbo_all.woff.resource.1447953854547.woff

bmwtypewebbo_all.woff.resource.1447953854547.woff

418 ms

preloader_big.gif.resource.1447953864106.gif

preloader_big.gif.resource.1447953864106.gif

9 ms

bmwtypewebli_all.woff.resource.1447953854577.woff

bmwtypewebli_all.woff.resource.1447953854577.woff

953 ms

javascriptLoader.bundle.b05_dyn.js

javascriptLoader.bundle.b05_dyn.js

13 ms

javascriptLoader.bundle.b10_f5ebc67194713bec295b76c7e9b1fbfcda483248905302.js

javascriptLoader.bundle.b10_f5ebc67194713bec295b76c7e9b1fbfcda483248905302.js

89 ms

javascriptLoader.bundle.b03_ae4026a21aea805bd72fb383855f06b89c4e3bf9674452.js

javascriptLoader.bundle.b03_ae4026a21aea805bd72fb383855f06b89c4e3bf9674452.js

29 ms

javascriptLoader.bundle.b05_5c5dc93baf993c77967c50a756a02010617f1be186064.js

javascriptLoader.bundle.b05_5c5dc93baf993c77967c50a756a02010617f1be186064.js

28 ms

javascriptLoader.bundle.b01_a7814453e6d77ddad7108e384429d66dde59594492052.js

javascriptLoader.bundle.b01_a7814453e6d77ddad7108e384429d66dde59594492052.js

17 ms

javascriptLoader.bundle.Base_dyn.js

javascriptLoader.bundle.Base_dyn.js

17 ms

javascriptLoader.bundle.Base_ae67f4653df24aad02e34673be1f97920638d19d513018.js

javascriptLoader.bundle.Base_ae67f4653df24aad02e34673be1f97920638d19d513018.js

28 ms

javascriptLoader.bundle.b07_49a89d84acc3cc735053a009b4a721ad1cf8e90c701366.js

javascriptLoader.bundle.b07_49a89d84acc3cc735053a009b4a721ad1cf8e90c701366.js

87 ms

webtrends.hm.js

webtrends.hm.js

101 ms

wtid.js

wtid.js

121 ms

bootstrap.js

bootstrap.js

686 ms

abuk_bmw.php

abuk_bmw.php

321 ms

BMWi.js

BMWi.js

531 ms

BMW_browse.js

BMW_browse.js

528 ms

gtm.js

gtm.js

97 ms

ncc-rfo-button-uk.js

ncc-rfo-button-uk.js

684 ms

fbds.js

fbds.js

161 ms

helper.html

helper.html

652 ms

calculator.html

calculator.html

644 ms

conversion_async.js

conversion_async.js

16 ms

activityi;src=3194234;type=bmw20786;cat=bmwio669;ord=3090979128610.343

activityi;src=3194234;type=bmw20786;cat=bmwio669;ord=3090979128610.343

84 ms

86 ms

90 ms

72 ms

iframe

iframe

79 ms

beacon

beacon

128 ms

iframe

iframe

78 ms

dcs.gif

dcs.gif

79 ms

iframe

iframe

113 ms

iframe

iframe

114 ms

layer_question.php

layer_question.php

132 ms

26 ms

beacon

beacon

28 ms

activity;src=4350327;type=invmedia;cat=manimneg;ord=1

activity;src=4350327;type=invmedia;cat=manimneg;ord=1

67 ms

37 ms

lb

lb

28 ms

activity;src=4350327;type=invmedia;cat=zbu7apql;ord=1

activity;src=4350327;type=invmedia;cat=zbu7apql;ord=1

59 ms

29 ms

41 ms

generic

generic

20 ms

generic

generic

14 ms

pixel

pixel

62 ms

pixel

pixel

51 ms

siteconnect.js

siteconnect.js

476 ms

static_js_BMWi.js

static_js_BMWi.js

161 ms

google

google

3 ms

google

google

5 ms

match

match

24 ms

pixel

pixel

13 ms

match

match

4 ms

cosySec

cosySec

432 ms

F45_PHEV_NL_210x117.png.resource.1444398222424.png

F45_PHEV_NL_210x117.png.resource.1444398222424.png

12 ms

F30_LCI_PHEV_NL_210x117.png.resource.1444318569959.png

F30_LCI_PHEV_NL_210x117.png.resource.1444318569959.png

11 ms

x5-edrive-210x117.png.resource.1444398446927.png

x5-edrive-210x117.png.resource.1444398446927.png

25 ms

cosySec

cosySec

414 ms

cosySec

cosySec

417 ms

cosySec

cosySec

445 ms

cosySec

cosySec

444 ms

cosySec

cosySec

444 ms

cosySec

cosySec

730 ms

cosySec

cosySec

729 ms

cosySec

cosySec

731 ms

cosySec

cosySec

660 ms

cosySec

cosySec

770 ms

cosySec

cosySec

552 ms

cosySec

cosySec

668 ms

cosySec

cosySec

775 ms

cosySec

cosySec

784 ms

cosySec

cosySec

1093 ms

cosySec

cosySec

1093 ms

cosySec

cosySec

1092 ms

cosySec

cosySec

1093 ms

cosySec

cosySec

1062 ms

cosySec

cosySec

1068 ms

cosySec

cosySec

1094 ms

cosySec

cosySec

1094 ms

cosySec

cosySec

1148 ms

cosySec

cosySec

1150 ms

cosySec

cosySec

1104 ms

cosySec

cosySec

1218 ms

cosySec

cosySec

1128 ms

cosySec

cosySec

1136 ms

cosySec

cosySec

1154 ms

cosySec

cosySec

1234 ms

cosySec

cosySec

1249 ms

cosySec

cosySec

1252 ms

cosySec

cosySec

1361 ms

cosySec

cosySec

1365 ms

cosySec

cosySec

1440 ms

series-3.gif.resource.1373899897512.gif

series-3.gif.resource.1373899897512.gif

4 ms

introduction.html

introduction.html

15 ms

BMW-2-series-bg.gif.resource.1427206936607.gif

BMW-2-series-bg.gif.resource.1427206936607.gif

5 ms

series-x.gif.resource.1373899912555.gif

series-x.gif.resource.1373899912555.gif

5 ms

loginStatus

loginStatus

114 ms

teasers

teasers

591 ms

gui.css

gui.css

79 ms

server_js_BMWi.js

server_js_BMWi.js

155 ms

common.css

common.css

173 ms

jquery.js

jquery.js

396 ms

common.js

common.js

261 ms

lib_bmw_io_digital.min.css

lib_bmw_io_digital.min.css

176 ms

modernizr.js

modernizr.js

170 ms

lib_bmw_io.min.js

lib_bmw_io.min.js

326 ms

addon_i3calculator.css

addon_i3calculator.css

430 ms

addon_i3calculator.js

addon_i3calculator.js

806 ms

series-1.gif.resource.1373899906714.gif

series-1.gif.resource.1373899906714.gif

4 ms

cosySec

cosySec

938 ms

cosySec

cosySec

948 ms

frame

frame

201 ms

charging-solutions-wallbox-pro_180.jpg

charging-solutions-wallbox-pro_180.jpg

156 ms

charging-solutions-wallbox-pure_180.jpg

charging-solutions-wallbox-pure_180.jpg

161 ms

charging-solutions-household-cable_180.jpg

charging-solutions-household-cable_180.jpg

173 ms

charging-solutions-public-dc_180.jpg

charging-solutions-public-dc_180.jpg

150 ms

charging-solutions-public-ac_180.jpg

charging-solutions-public-ac_180.jpg

277 ms

Ladekurve.png

Ladekurve.png

295 ms

i3_charge.png

i3_charge.png

598 ms

i3_animate.png

i3_animate.png

597 ms

i3_640.png

i3_640.png

696 ms

i3_rim_front.png

i3_rim_front.png

597 ms

costs.svg

costs.svg

607 ms

co2.svg

co2.svg

601 ms

clock.svg

clock.svg

623 ms

battery.svg

battery.svg

610 ms

i3_tco.png

i3_tco.png

625 ms

small.svg

small.svg

686 ms

compact.svg

compact.svg

688 ms

mid.svg

mid.svg

730 ms

premium.svg

premium.svg

723 ms

qlobber~pubzub~encdec~connect_frame~z_transport_reload~169237192.js

qlobber~pubzub~encdec~connect_frame~z_transport_reload~169237192.js

546 ms

site_connect~154011693.css

site_connect~154011693.css

260 ms

diffy~sample~1139150955.js

diffy~sample~1139150955.js

290 ms

lazyload~z.component~2996181200.js

lazyload~z.component~2996181200.js

294 ms

601-bmw-financialservices-financing.html

601-bmw-financialservices-financing.html

582 ms

icons.png

icons.png

478 ms

icons.png

icons.png

276 ms

bg-start-decoration.jpg

bg-start-decoration.jpg

286 ms

dim_FFFFFF.png

dim_FFFFFF.png

320 ms

start.png

start.png

319 ms

backgrounds.png

backgrounds.png

360 ms

backgrounds.png

backgrounds.png

419 ms

bar_background_white.png

bar_background_white.png

433 ms

bar_inner_shadow_1_white.png

bar_inner_shadow_1_white.png

468 ms

bar_inner_shadow_2_white.png

bar_inner_shadow_2_white.png

468 ms

bar_background_blue.png

bar_background_blue.png

520 ms

bar_inner_shadow_1_blue.png

bar_inner_shadow_1_blue.png

565 ms

bar_inner_shadow_2_blue.png

bar_inner_shadow_2_blue.png

589 ms

handle_26.png

handle_26.png

618 ms

bmwtype_bold.woff

bmwtype_bold.woff

640 ms

BMWRgBd.woff

BMWRgBd.woff

748 ms

bmwtype_light.woff

bmwtype_light.woff

702 ms

bmwtypewebli.woff

bmwtypewebli.woff

826 ms

series-6.gif.resource.1373899887218.gif

series-6.gif.resource.1373899887218.gif

599 ms

series-7.gif.resource.1373899886864.gif

series-7.gif.resource.1373899886864.gif

568 ms

series-z4.gif.resource.1373899910108.gif

series-z4.gif.resource.1373899910108.gif

564 ms

series-M.gif.resource.1373899902058.gif

series-M.gif.resource.1373899902058.gif

540 ms

601-bmw-financialservices-financing.jpg.resource.1373900907741.jpg

601-bmw-financialservices-financing.jpg.resource.1373900907741.jpg

431 ms

series-i.gif.resource.1373899910324.gif

series-i.gif.resource.1373899910324.gif

329 ms

bmwtype_bold.ttf

bmwtype_bold.ttf

211 ms

bmwtype_light.ttf

bmwtype_light.ttf

186 ms

generic_print.1458259759835.css

generic_print.1458259759835.css

6 ms

satellite-559197746338610017000eeb.js

satellite-559197746338610017000eeb.js

21 ms

dest5.html

dest5.html

23 ms

38 ms

s27343755508773

s27343755508773

15 ms

Accessibility Review

bmw-i.co.uk accessibility score

81

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

bmw-i.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

bmw-i.co.uk SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bmw-i.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Bmw-i.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bmw-i.co.uk

Open Graph description is not detected on the main page of BMW I. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: