Analyze BMW Group

Welcome to the BMW Group. Our focus on the premium idea and the principle of sustainability appeals to people worldwide.

Page load speed analysis

  • 67/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    338 ms

  • Resources loaded

    2 sec

  • Page rendered

    352 ms

  • Total page load time

    2.7 sec

Welcome to homepage info - get ready to check BMW Group best content for Germany right away, or after learning these important things about

We analyzed page load time and found that the first response time was 338 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Page optimization

  • HTML 124.6 kB
    Images 44.0 MB
    Javascripts 839.8 kB
    CSS 1.6 MB

    In fact, the total size of main page is 46.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 44.0 MB which makes up the majority of the site volume.

    • Original 124.6 kB
    • After minification 98.4 kB
    • After compression 12.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.2 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 111.8 kB or 90% of the original size.

    • Original 44.0 MB
    • After optimization 41.6 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BMW Group images are well optimized though.

    • Original 839.8 kB
    • After minification 832.6 kB
    • After compression 218.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 621.9 kB or 74% of the original size.

    • Original 1.6 MB
    • After minification 1.6 MB
    • After compression 109.7 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 1.5 MB or 93% of the original size.

Network requests diagram

  • en.html
  • head.min.1738957.min.css
  • lib.min.1738957.min.js
  • is_script.js
  • satelliteLib-e95be970b6c79e94ecc77faef4576832129238e1.js
  • app.min.1738957.min.js
  • bmwgroup-logo.png
  • header-logo-onlinespecial.png
  • bmw-logo.png
  • mini-logo.png
  • rollsroyce-logo.png
  • signet_THE_NEXT_100_YEARS.svg
  • facebook_24_socialmedia_default.svg
  • facebook_24_socialmedia_mouseover.svg
  • twitter_24_socialmedia_default.svg
  • twitter_24_socialmedia_mouseover.svg
  • youtube_24_socialmedia_default.svg
  • youtube_24_socialmedia_mouseover.svg
  • googleplus_24_socialmedia_default.svg
  • googleplus_24_socialmedia_mouseover.svg
  • polygonleft.svg
  • polygonright.svg
  • s-code-contents-e8fd54b174a59720ddc335399d96083c1abfdf03.js
  • menu_24_navigation_default.svg
  • search_24_actions_default.svg
  • signet_oT_THE_NEXT_100_YEARS.svg
  • next_24_navigation_negativ_mouseover.svg
  • down_24_navigation_default.svg
  • expand_24_navigation_default.svg
  • up_24_navigation_default.svg
  • satellite-56b1d6e764746d20b80037c8.js
  • close_24_navigation_default.svg
  • next_24_navigation_default.svg
  • BMWGroupCondensed-Bold.woff
  • id
  • Flyout_Gesch%C3%A4ftsbericht_2015.jpg
  • Sustainable_Value_Report_Service_2015_flyout.jpg
  • Flyout_Innovation_Konnektivitaet.jpg
  • Flyout_Marken_BMW_i.jpg
  • GLDP.jpg
  • Flyout_Auftakt_1.jpg
  • Panoptikum_Standort_BMW_Group.jpg
  • id
  • s62213540384545

Our browser made a total of 47 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original, 85% (40 requests) were made to and 6% (3 requests) were made to The less responsive or slowest element that took the longest time to load (624 ms) relates to the external source

Additional info on


The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BMW Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.









Possible request optimization











Normal result


As for redirects, our browser reached this domain in two steps. The first redirect led to, then it was forwarded to, and finally we managed to open this domain. We strongly recommend that the redirects should be reduced, as the more redirects a site has, the slower it loads.

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 299
NS 28800
NS 28800
NS 28800
NS 28800

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 71% of all visits is Germany. It’s good for that their server is also located in Germany, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of BMW Group. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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