Tools & Wizards About Us
bmwmass.com screenshot

Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

bmwmass.com

Luxury SUVs, Sedans, Coupes, Convertibles & Crossovers | BMW USA

Page Load Speed

2.4 sec in total

First Response

261 ms

Resources Loaded

1.5 sec

Page Rendered

566 ms

bmwmass.com screenshot

About Website

Click here to check amazing BMW Mass content for United States. Otherwise, check out these important facts you probably never knew about bmwmass.com

Explore models, build your own, and find local inventory from a nearby BMW Center. Experience the performance, luxury, and innovation of the Ultimate Driving Machine today.

Visit bmwmass.com

Key Findings

We analyzed Bmwmass.com page load time and found that the first response time was 261 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

bmwmass.com performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.0 s

0/100

10%

LCP (Largest Contentful Paint)

Value13.4 s

0/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value12,880 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.449

20/100

15%

TTI (Time to Interactive)

Value38.8 s

0/100

10%

Network Requests Diagram

bmwmass.com

261 ms

www.bmwusa.com

238 ms

bmwusa-m1.js

52 ms

bmwusa-common.css

62 ms

bmwusa-tooltips.css

76 ms

Our browser made a total of 119 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Bmwmass.com, 94% (112 requests) were made to Bmwusa.com and 1% (1 request) were made to Cdn.speedcurve.com. The less responsive or slowest element that took the longest time to load (375 ms) relates to the external source Bmwusa.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (58%)

Content Size

3.2 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Bmwmass.com main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Javascripts take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 834.4 kB

  • Original 922.0 kB
  • After minification 784.6 kB
  • After compression 87.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 137.4 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 834.4 kB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 65 B

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BMW Mass images are well optimized though.

JavaScript Optimization

-85%

Potential reduce by 1.0 MB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 177.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.0 MB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 72 (81%)

Requests Now

89

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BMW Mass. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 44 to 1 for JavaScripts and from 30 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bmwmass.com

bmwmass.com

261 ms

www.bmwusa.com

www.bmwusa.com

238 ms

bmwusa-m1.js

bmwusa-m1.js

52 ms

bmwusa-common.css

bmwusa-common.css

62 ms

bmwusa-tooltips.css

bmwusa-tooltips.css

76 ms

bmwusa-map-component.css

bmwusa-map-component.css

77 ms

bmwusa-aem-grid.css

bmwusa-aem-grid.css

82 ms

bmwusa-global.css

bmwusa-global.css

120 ms

bmwusa-globalnav-primary-zip.css

bmwusa-globalnav-primary-zip.css

133 ms

bmwusa-globalnav-primary-find-dealer.css

bmwusa-globalnav-primary-find-dealer.css

130 ms

bmwusa-globalnav-map-popup.css

bmwusa-globalnav-map-popup.css

132 ms

bmwusa-globalnav-footer.css

bmwusa-globalnav-footer.css

134 ms

bmwusa-filterable-list-view.css

bmwusa-filterable-list-view.css

170 ms

bmwusa-filterable-list-nav.css

bmwusa-filterable-list-nav.css

163 ms

bmwusa-dealer-no-results-overlay.css

bmwusa-dealer-no-results-overlay.css

198 ms

bmwusa-dealer-map-pagination.css

bmwusa-dealer-map-pagination.css

160 ms

bmwusa-dealer-map-notification.css

bmwusa-dealer-map-notification.css

163 ms

bmwusa-dealer-map-location-search.css

bmwusa-dealer-map-location-search.css

158 ms

bmwusa-dealer-map.css

bmwusa-dealer-map.css

182 ms

clientlib-grid-bmwusa.css

clientlib-grid-bmwusa.css

172 ms

clientlib-site-bmwusa.css

clientlib-site-bmwusa.css

185 ms

clientlibs.css

clientlibs.css

183 ms

v1.css

v1.css

319 ms

clientlib-components.css

clientlib-components.css

258 ms

clientlibsoverwritesusa.css

clientlibsoverwritesusa.css

231 ms

bmwusa-sentry.js

bmwusa-sentry.js

203 ms

lux.js

lux.js

125 ms

launch-3ec8a391b4f1.min.js

launch-3ec8a391b4f1.min.js

135 ms

bmwusa-measurement-data.js

bmwusa-measurement-data.js

334 ms

clientlib-main.js

clientlib-main.js

224 ms

bmwusa-standalone-search.css

bmwusa-standalone-search.css

223 ms

bmwusa-pubsub.js

bmwusa-pubsub.js

233 ms

modernizr-bundle.js

modernizr-bundle.js

309 ms

bmwusa-bmw-grid.js

bmwusa-bmw-grid.js

238 ms

bmwusa-standalone-search.js

bmwusa-standalone-search.js

242 ms

bmwusa-standalone-inventory.css

bmwusa-standalone-inventory.css

236 ms

bmwusa-standalone-inventory.js

bmwusa-standalone-inventory.js

294 ms

bmwusa-content-toggle.css

bmwusa-content-toggle.css

294 ms

bmwusa-content-toggle.js

bmwusa-content-toggle.js

319 ms

bundle.js

bundle.js

135 ms

bmwusa-carousel-component.css

bmwusa-carousel-component.css

285 ms

bmwusa-standalone-cta.css

bmwusa-standalone-cta.css

249 ms

bmwusa-personalization-placeholder.css

bmwusa-personalization-placeholder.css

250 ms

bmwusa-scroll-animate.css

bmwusa-scroll-animate.css

247 ms

bmwusa-animation-container.css

bmwusa-animation-container.css

265 ms

bmwusa-carousel-component.js

bmwusa-carousel-component.js

230 ms

bmwusa-personalization-placeholder.js

bmwusa-personalization-placeholder.js

217 ms

bmwusa-scroll-animate.js

bmwusa-scroll-animate.js

235 ms

bmwusa-animation-container.js

bmwusa-animation-container.js

237 ms

js.js

js.js

208 ms

bmwusa-tooltips.js

bmwusa-tooltips.js

208 ms

bmwusa-map-component.js

bmwusa-map-component.js

186 ms

bmwusa-image-lazy-load.js

bmwusa-image-lazy-load.js

186 ms

bmwusa-global-sprite-loader.js

bmwusa-global-sprite-loader.js

206 ms

bmwusa-global-resize.js

bmwusa-global-resize.js

201 ms

bmwusa-global-messaging.js

bmwusa-global-messaging.js

192 ms

bmwusa-dealer-info-tracking.js

bmwusa-dealer-info-tracking.js

179 ms

bmwusa-auto-scroll.js

bmwusa-auto-scroll.js

181 ms

bmwusa-api-service.js

bmwusa-api-service.js

181 ms

bmwusa-analytics-tracking.js

bmwusa-analytics-tracking.js

179 ms

bmwusa-js-event.js

bmwusa-js-event.js

172 ms

bmwusa-globalnav-primary-zip.js

bmwusa-globalnav-primary-zip.js

170 ms

bmwusa-globalnav-primary-find-dealer.js

bmwusa-globalnav-primary-find-dealer.js

143 ms

bmwusa-globalnav-map-popup.js

bmwusa-globalnav-map-popup.js

141 ms

bmwusa-globalnav-footer.js

bmwusa-globalnav-footer.js

141 ms

bmwusa-globalnav.js

bmwusa-globalnav.js

133 ms

bmwusa-filterable-list-view.js

bmwusa-filterable-list-view.js

131 ms

bmwusa-filterable-list-nav.js

bmwusa-filterable-list-nav.js

128 ms

bmwusa-dealer-no-results-overlay.js

bmwusa-dealer-no-results-overlay.js

121 ms

bmwusa-dealer-map-pagination.js

bmwusa-dealer-map-pagination.js

114 ms

bmwusa-dealer-map-notification.js

bmwusa-dealer-map-notification.js

111 ms

bmwusa-dealer-map-location-search.js

bmwusa-dealer-map-location-search.js

138 ms

bmwusa-dealer-map.js

bmwusa-dealer-map.js

108 ms

instant-page.js

instant-page.js

131 ms

bmwusa-whiz-interactions.js

bmwusa-whiz-interactions.js

128 ms

Y9PWK-54FSL-3BB2V-8ZW5T-HGAA4

Y9PWK-54FSL-3BB2V-8ZW5T-HGAA4

124 ms

g60-bev-tech-data-stage-ext-3-4-front-1

g60-bev-tech-data-stage-ext-3-4-front-1

120 ms

BMW_White_Logo.svg.asset.1695740583851.svg

BMW_White_Logo.svg.asset.1695740583851.svg

114 ms

BMW_Grey_Logo.svg.asset.1695740583799.svg

BMW_Grey_Logo.svg.asset.1695740583799.svg

111 ms

BMW_i_100px.png.asset.1691600505243.png

BMW_i_100px.png.asset.1691600505243.png

110 ms

BMW_M_100px.png.asset.1691600505371.png

BMW_M_100px.png.asset.1691600505371.png

116 ms

loading_icon.png.asset.1691600278393.png

loading_icon.png.asset.1691600278393.png

114 ms

BMW-SSE24-HP-FMA-Mobile-v2.jpg.asset.1719609557549.jpg

BMW-SSE24-HP-FMA-Mobile-v2.jpg.asset.1719609557549.jpg

152 ms

BMW-MY25-i4-eDrive35-Homepage-FMA-Mobile-NC.jpg.asset.1719603764413.jpg

BMW-MY25-i4-eDrive35-Homepage-FMA-Mobile-NC.jpg.asset.1719603764413.jpg

147 ms

BMW-i5-eDrive40-Homepage-FMA-Mobile.jpg.asset.1717184828785.jpg

BMW-i5-eDrive40-Homepage-FMA-Mobile.jpg.asset.1717184828785.jpg

146 ms

BMW-SSE24-HP-FMA-Mobile.jpg.asset.1721335744231.jpg

BMW-SSE24-HP-FMA-Mobile.jpg.asset.1721335744231.jpg

269 ms

BMW-MY25-X7-Homepage-FMA-Mobile.jpg.asset.1720456091613.jpg

BMW-MY25-X7-Homepage-FMA-Mobile.jpg.asset.1720456091613.jpg

139 ms

facebook-hover@2x.png.asset.1695802487138.png

facebook-hover@2x.png.asset.1695802487138.png

136 ms

twitter-hover@2x.png.asset.1695802486973.png

twitter-hover@2x.png.asset.1695802486973.png

126 ms

youtube-hover@2x.png.asset.1695802487479.png

youtube-hover@2x.png.asset.1695802487479.png

129 ms

instagram-hover@2x.png.asset.1695802488320.png

instagram-hover@2x.png.asset.1695802488320.png

152 ms

BMWTypeNextLightKr.woff

BMWTypeNextLightKr.woff

187 ms

BMWTypeWebLightAllVietnamese.woff

BMWTypeWebLightAllVietnamese.woff

92 ms

BMWTypeWebLightAllThai.woff

BMWTypeWebLightAllThai.woff

185 ms

BMWTypeWebLightAllArabic.woff

BMWTypeWebLightAllArabic.woff

150 ms

BMWTypeNextLightCyrillic.woff

BMWTypeNextLightCyrillic.woff

187 ms

BMWTypeNextLightGreek.woff

BMWTypeNextLightGreek.woff

184 ms

BMWTypeNextLightLatinExtended.woff

BMWTypeNextLightLatinExtended.woff

186 ms

BMWTypeNext-Light.woff

BMWTypeNext-Light.woff

189 ms

BMWTypeNextRegularCyrillic.woff

BMWTypeNextRegularCyrillic.woff

369 ms

BMWTypeNextRegularGreek.woff

BMWTypeNextRegularGreek.woff

369 ms

BMWTypeNextRegularLatinExtended.woff

BMWTypeNextRegularLatinExtended.woff

367 ms

BMWTypeNext-Regular.woff

BMWTypeNext-Regular.woff

366 ms

BMWTypeNextRegularKr.woff

BMWTypeNextRegularKr.woff

370 ms

BMWTypeNext-Medium.woff

BMWTypeNext-Medium.woff

367 ms

BMWTypeNextBoldKr.woff

BMWTypeNextBoldKr.woff

368 ms

BMWTypeWebBoldAllVietnamese.woff

BMWTypeWebBoldAllVietnamese.woff

370 ms

BMWTypeWebBoldAllThai.woff

BMWTypeWebBoldAllThai.woff

375 ms

BMWTypeWebBoldAllArabic.woff

BMWTypeWebBoldAllArabic.woff

370 ms

BMWTypeNextBoldCyrillic.woff

BMWTypeNextBoldCyrillic.woff

368 ms

BMWTypeNextBoldGreek.woff

BMWTypeNextBoldGreek.woff

353 ms

BMWTypeNextBoldLatinExtended.woff

BMWTypeNextBoldLatinExtended.woff

353 ms

BMWTypeNext-Bold.woff

BMWTypeNext-Bold.woff

350 ms

bmw_next_icons_regular.woff

bmw_next_icons_regular.woff

339 ms

bmw_next_icons_light.woff

bmw_next_icons_light.woff

342 ms

config.json

config.json

100 ms

BMWTypeNextLatin-Light.woff

BMWTypeNextLatin-Light.woff

224 ms

BMWTypeNextLatin-Thin.woff

BMWTypeNextLatin-Thin.woff

223 ms

BMWTypeNextLatin-Bold.woff

BMWTypeNextLatin-Bold.woff

224 ms

Accessibility Review

bmwmass.com accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

bmwmass.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

bmwmass.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bmwmass.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bmwmass.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bmwmass.com

Open Graph description is not detected on the main page of BMW Mass. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: