Tools & Wizards About Us
bn.com screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

bn.com

Online Bookstore: Books, NOOK ebooks, Music, Movies & Toys | Barnes & Noble®

Page Load Speed

2.2 sec in total

First Response

31 ms

Resources Loaded

1.8 sec

Page Rendered

364 ms

bn.com screenshot

About Website

Welcome to bn.com homepage info - get ready to check Bn best content for United States right away, or after learning these important things about bn.com

Barnes & Noble’s online bookstore for books, NOOK ebooks & magazines. Shop music, movies, toys & games, too. Receive free shipping with your Barnes & Noble Membership.

Visit bn.com

Key Findings

We analyzed Bn.com page load time and found that the first response time was 31 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

bn.com performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.4 s

97/100

10%

LCP (Largest Contentful Paint)

Value2.3 s

94/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value3,490 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.043

99/100

15%

TTI (Time to Interactive)

Value21.2 s

1/100

10%

Network Requests Diagram

bn.com

31 ms

www.barnesandnoble.com

210 ms

fonts.min.css

12 ms

concat.min.css

23 ms

homepagenew.min.css

44 ms

Our browser made a total of 136 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Bn.com, 23% (31 requests) were made to Prodimage.images-bn.com and 22% (30 requests) were made to Dispatch.barnesandnoble.com. The less responsive or slowest element that took the longest time to load (484 ms) relates to the external source Googleads.g.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (41%)

Content Size

3.7 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bn.com main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 191.8 kB

  • Original 237.9 kB
  • After minification 233.3 kB
  • After compression 46.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 191.8 kB or 81% of the original size.

Image Optimization

-11%

Potential reduce by 211.9 kB

  • Original 1.9 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Bn needs image optimization as it can save up to 211.9 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 902.7 kB

  • Original 1.3 MB
  • After minification 1.2 MB
  • After compression 386.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 902.7 kB or 70% of the original size.

CSS Optimization

-81%

Potential reduce by 192.7 kB

  • Original 238.7 kB
  • After minification 233.5 kB
  • After compression 46.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bn.com needs all CSS files to be minified and compressed as it can save up to 192.7 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (34%)

Requests Now

127

After Optimization

84

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 127 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bn. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bn.com

bn.com

31 ms

www.barnesandnoble.com

www.barnesandnoble.com

210 ms

fonts.min.css

fonts.min.css

12 ms

concat.min.css

concat.min.css

23 ms

homepagenew.min.css

homepagenew.min.css

44 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

55 ms

head.js

head.js

48 ms

modernizr-custom.js

modernizr-custom.js

50 ms

polyfiller.js

polyfiller.js

49 ms

satelliteLib-c247216a2145ee58039f29269709adbc59bd1aa8.js

satelliteLib-c247216a2145ee58039f29269709adbc59bd1aa8.js

151 ms

vendor.js

vendor.js

90 ms

contrib.js

contrib.js

45 ms

modal.modals-browse.js

modal.modals-browse.js

46 ms

bn.js

bn.js

87 ms

carousels.js

carousels.js

87 ms

header-footer-data.jsp

header-footer-data.jsp

28 ms

id

id

13 ms

mbox-contents-818ae93e9ddb88d2c6e738e35919d0c384a933de.js

mbox-contents-818ae93e9ddb88d2c6e738e35919d0c384a933de.js

39 ms

satellite-53ea2ffac23f63f01f00022c.js

satellite-53ea2ffac23f63f01f00022c.js

33 ms

satellite-55afb50d66656131c80000f7.js

satellite-55afb50d66656131c80000f7.js

53 ms

id

id

11 ms

target.js

target.js

6 ms

ajax

ajax

29 ms

55b132556952e61bfc54e56a.js

55b132556952e61bfc54e56a.js

43 ms

MFWAJ-N9VRV-LJGEL-8H8XB-2XEMD

MFWAJ-N9VRV-LJGEL-8H8XB-2XEMD

41 ms

globalnav_default_green_bg.png

globalnav_default_green_bg.png

169 ms

PROD-3732_Books_1-19_flyout_v2.png

PROD-3732_Books_1-19_flyout_v2.png

48 ms

9781338099133_p0_v2_s455x700.jpg

9781338099133_p0_v2_s455x700.jpg

37 ms

AT60027_BN_Readouts_SerialReader_NavFlyout_Generic.png

AT60027_BN_Readouts_SerialReader_NavFlyout_Generic.png

44 ms

AT60610_NOOK_TradeIn_NavFlyout.png

AT60610_NOOK_TradeIn_NavFlyout.png

38 ms

PROD-3663_textbooks_flyout.png

PROD-3663_textbooks_flyout.png

130 ms

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PROD-2385_Bargain_Collectibles_flyout.png

143 ms

AT61805_feb_Newsstand_NavFlyout.png

AT61805_feb_Newsstand_NavFlyout.png

41 ms

PROD-3899_Kids_1-27_flyout.png

PROD-3899_Kids_1-27_flyout.png

143 ms

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PROD-3733_Kids_flyout_v2.png

142 ms

PROD-3561_Toys_flyout.png

PROD-3561_Toys_flyout.png

137 ms

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PROD-3862_LegoSkyline_2-11_flyout.png

130 ms

PROD-3858_BHTote_2-15_flyout.png

PROD-3858_BHTote_2-15_flyout.png

142 ms

PROD-3752_Movies_flyout.png

PROD-3752_Movies_flyout.png

140 ms

PROD-3403_MusicStorefront_1-5_flyout.png

PROD-3403_MusicStorefront_1-5_flyout.png

142 ms

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143 ms

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142 ms

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145 ms

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143 ms

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142 ms

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143 ms

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143 ms

BNReads_Thumbnail_1.jpg

BNReads_Thumbnail_1.jpg

145 ms

BNReads_Thumbnail_2.jpg

BNReads_Thumbnail_2.jpg

143 ms

BNReads_Thumbnail_3.jpg

BNReads_Thumbnail_3.jpg

144 ms

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BNReads_Thumbnail_4.jpg

150 ms

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145 ms

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146 ms

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146 ms

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147 ms

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148 ms

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22 ms

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22 ms

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22 ms

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24 ms

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23 ms

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25 ms

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25 ms

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24 ms

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29 ms

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30 ms

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30 ms

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29 ms

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29 ms

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28 ms

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115 ms

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116 ms

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112 ms

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118 ms

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119 ms

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115 ms

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9780385353922_p0_v1_s469x700.jpg

121 ms

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121 ms

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118 ms

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120 ms

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121 ms

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9781400068265_p0_v1_s463x700.jpg

123 ms

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9781101902752_p0_v4_s460x700.jpg

123 ms

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125 ms

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9781101875551_p0_v2_s442x700.jpg

125 ms

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9780399174124_p0_v2_s463x700.jpg

126 ms

BNNav_sprite.png

BNNav_sprite.png

20 ms

bg-img-select-arrow.png

bg-img-select-arrow.png

24 ms

globalnav_nook_up.jpg

globalnav_nook_up.jpg

26 ms

PTS55F-webfont.woff

PTS55F-webfont.woff

110 ms

PTS75F-webfont.woff

PTS75F-webfont.woff

112 ms

PTS56F-webfont.woff

PTS56F-webfont.woff

112 ms

PTS76F-webfont.woff

PTS76F-webfont.woff

112 ms

globalnav_flyout_hdr_bg.png

globalnav_flyout_hdr_bg.png

120 ms

btn_prev_carousel.png

btn_prev_carousel.png

119 ms

btn_next_carousel.png

btn_next_carousel.png

120 ms

arrow-go.png

arrow-go.png

119 ms

star-rating.png

star-rating.png

120 ms

icon-store-locator.png

icon-store-locator.png

122 ms

social_footer_facebook.png

social_footer_facebook.png

120 ms

social_footer_twitter.png

social_footer_twitter.png

121 ms

social_footer_pinterest.png

social_footer_pinterest.png

122 ms

config.js

config.js

82 ms

milo_med.woff

milo_med.woff

104 ms

milo_med_italic.woff

milo_med_italic.woff

104 ms

analytics.js

analytics.js

76 ms

gpt.js

gpt.js

40 ms

shim-ext.css

shim-ext.css

7 ms

3.js

3.js

109 ms

form-shim-extend.js

form-shim-extend.js

109 ms

17.js

17.js

109 ms

conversion.js

conversion.js

97 ms

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satellite-566a1add64746d56090067a0.js

452 ms

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451 ms

st.v3.js

st.v3.js

449 ms

s-code-contents-aa676520a5f5151aca399c7c93ba3564c8b6e1bc.js

s-code-contents-aa676520a5f5151aca399c7c93ba3564c8b6e1bc.js

448 ms

collect

collect

384 ms

pubads_impl_81.js

pubads_impl_81.js

381 ms

484 ms

carousel-pager-on.png

carousel-pager-on.png

172 ms

map.png

map.png

129 ms

s56939006694592

s56939006694592

70 ms

container.html

container.html

52 ms

98 ms

dest5.html

dest5.html

72 ms

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73 ms

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74 ms

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67 ms

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69 ms

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69 ms

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69 ms

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71 ms

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69 ms

form-validation.js

form-validation.js

15 ms

form-validators.js

form-validators.js

15 ms

Accessibility Review

bn.com accessibility score

96

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

bn.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

bn.com SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bn.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Bn.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bn.com

Open Graph data is detected on the main page of Bn. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: