Tools & Wizards About Us
bobbibrown.com.au screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 54

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

bobbibrown.com.au

Cosmetics & Skincare | Bobbi Brown Cosmetics

Page Load Speed

4.1 sec in total

First Response

60 ms

Resources Loaded

3.4 sec

Page Rendered

608 ms

bobbibrown.com.au screenshot

About Website

Click here to check amazing Bobbi Brown content for Australia. Otherwise, check out these important facts you probably never knew about bobbibrown.com.au

Shop makeup and skincare products on Bobbi Brown Cosmetics online. Learn Bobbi's latest looks, makeup tips and techniques.

Visit bobbibrown.com.au

Key Findings

We analyzed Bobbibrown.com.au page load time and found that the first response time was 60 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

bobbibrown.com.au performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value13.5 s

0/100

25%

SI (Speed Index)

Value19.6 s

0/100

10%

TBT (Total Blocking Time)

Value17,370 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.362

30/100

15%

TTI (Time to Interactive)

Value40.7 s

0/100

10%

Network Requests Diagram

bobbibrown.com.au

60 ms

www.bobbibrown.com.au

152 ms

css_YzVjrBQ057Tqnn5UInjyPmWC2bM4SxiF6-jRWyVk_ws.css

47 ms

css_BYgUzaq4LuhTj556vvnzLBoaHYO6f1svdFmwuiE1ETg.css

50 ms

css_cq0Rbn9MA5rtJqEM-nd6z42eO9rL3w16EQ6BYLWSzSA.css

48 ms

Our browser made a total of 108 requests to load all elements on the main page. We found that 51% of them (55 requests) were addressed to the original Bobbibrown.com.au, 9% (10 requests) were made to D.adroll.com and 5% (5 requests) were made to Facebook.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Bobbibrown.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.7 MB (83%)

Content Size

3.2 MB

After Optimization

561.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bobbibrown.com.au main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 449.4 kB

  • Original 508.4 kB
  • After minification 495.1 kB
  • After compression 59.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 449.4 kB or 88% of the original size.

Image Optimization

-81%

Potential reduce by 2.8 kB

  • Original 3.4 kB
  • After minification 637 B

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Bobbi Brown needs image optimization as it can save up to 2.8 kB or 81% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-78%

Potential reduce by 1.4 MB

  • Original 1.7 MB
  • After minification 1.2 MB
  • After compression 379.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.4 MB or 78% of the original size.

CSS Optimization

-88%

Potential reduce by 863.6 kB

  • Original 985.6 kB
  • After minification 963.6 kB
  • After compression 122.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bobbibrown.com.au needs all CSS files to be minified and compressed as it can save up to 863.6 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 49 (56%)

Requests Now

88

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bobbi Brown. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bobbibrown.com.au

bobbibrown.com.au

60 ms

www.bobbibrown.com.au

www.bobbibrown.com.au

152 ms

css_YzVjrBQ057Tqnn5UInjyPmWC2bM4SxiF6-jRWyVk_ws.css

css_YzVjrBQ057Tqnn5UInjyPmWC2bM4SxiF6-jRWyVk_ws.css

47 ms

css_BYgUzaq4LuhTj556vvnzLBoaHYO6f1svdFmwuiE1ETg.css

css_BYgUzaq4LuhTj556vvnzLBoaHYO6f1svdFmwuiE1ETg.css

50 ms

css_cq0Rbn9MA5rtJqEM-nd6z42eO9rL3w16EQ6BYLWSzSA.css

css_cq0Rbn9MA5rtJqEM-nd6z42eO9rL3w16EQ6BYLWSzSA.css

48 ms

css__VCJ2tq6W-n6u7n0Ww8VupAtW_rmf3-1fFIAuc7sVdE.css

css__VCJ2tq6W-n6u7n0Ww8VupAtW_rmf3-1fFIAuc7sVdE.css

62 ms

css_FYsKZrvM3c2vuyBTcBbIgAj4TNLHosKlQi_xQzSaO6M.css

css_FYsKZrvM3c2vuyBTcBbIgAj4TNLHosKlQi_xQzSaO6M.css

85 ms

js_EqbPRb5kJfa4ONFA8DCTvrM-2Lm9iso5L-oBxd_J0ME.js

js_EqbPRb5kJfa4ONFA8DCTvrM-2Lm9iso5L-oBxd_J0ME.js

52 ms

js_PiDwCqN33U_yBTU_Q2IlMa48BDODvfRB1q6ta-EWpD8.js

js_PiDwCqN33U_yBTU_Q2IlMa48BDODvfRB1q6ta-EWpD8.js

73 ms

js_fg2lN2sr0sRMP1l0L8JinTs1bQDI-1w7Ki6XF9khvbU.js

js_fg2lN2sr0sRMP1l0L8JinTs1bQDI-1w7Ki6XF9khvbU.js

55 ms

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js_qs2fhefHMGcNoS0-txSzztjYiVZ_I0e3w5XJ0PabRuA.js

51 ms

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js_h-KiwudaEo8mbbwihdBj8o7wJ5ttQPFt1XbwdjAAmXs.js

174 ms

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js_1lUWAepS-5lhLPhyAO8ozynvMUoStq4-qlXbbflu4Vs.js

273 ms

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js_OQfRHPoVPGrpymh-DIvPtf9AUbO5Rj2F18czzhmmrko.js

273 ms

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js_m7NVF6cv15k1H0L-V8OaAAEToD943lWllOxvJVIQhKk.js

170 ms

67 ms

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166 ms

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util-dropdown-arrow.png

82 ms

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83 ms

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81 ms

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668 ms

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79 ms

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82 ms

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81 ms

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125 ms

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126 ms

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126 ms

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664 ms

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588 ms

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586 ms

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664 ms

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664 ms

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663 ms

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667 ms

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1247 ms

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663 ms

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661 ms

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667 ms

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667 ms

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666 ms

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706 ms

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703 ms

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633 ms

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634 ms

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740 ms

iframe_api

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549 ms

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461 ms

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1464 ms

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262 ms

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42 ms

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53 ms

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48 ms

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11 ms

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Accessibility Review

bobbibrown.com.au accessibility score

54

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

[role]s do not have all required [aria-*] attributes

High

[role]s are not contained by their required parent element

High

[aria-*] attributes are not valid or misspelled

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

bobbibrown.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

bobbibrown.com.au SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bobbibrown.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bobbibrown.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bobbibrown.com.au

Open Graph description is not detected on the main page of Bobbi Brown. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: