Report Summary

  • 98

    Performance

    Renders faster than
    95% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

bordersstores.co.uk

Borders Stores – Just another WordPress site

Page Load Speed

22.9 sec in total

First Response

397 ms

Resources Loaded

21.1 sec

Page Rendered

1.4 sec

bordersstores.co.uk screenshot

About Website

Click here to check amazing Borders Stores content. Otherwise, check out these important facts you probably never knew about bordersstores.co.uk

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Visit bordersstores.co.uk

Key Findings

We analyzed Bordersstores.co.uk page load time and found that the first response time was 397 ms and then it took 22.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

bordersstores.co.uk performance score

98

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.5 s

95/100

10%

LCP (Largest Contentful Paint)

Value2.3 s

94/100

25%

SI (Speed Index)

Value2.5 s

98/100

10%

TBT (Total Blocking Time)

Value20 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.04

99/100

15%

TTI (Time to Interactive)

Value1.6 s

100/100

10%

Network Requests Diagram

bordersstores.co.uk

397 ms

css

122 ms

default.css

133 ms

fonts.css

255 ms

bordersstores-20

964 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 30% of them (9 requests) were addressed to the original Bordersstores.co.uk, 40% (12 requests) were made to Ecx.images-amazon.com and 10% (3 requests) were made to Z-ecx.images-amazon.com. The less responsive or slowest element that took the longest time to load (20.4 sec) belongs to the original domain Bordersstores.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 71.2 kB (20%)

Content Size

351.5 kB

After Optimization

280.3 kB

In fact, the total size of Bordersstores.co.uk main page is 351.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 262.6 kB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 21.7 kB

  • Original 30.5 kB
  • After minification 29.9 kB
  • After compression 8.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.7 kB or 71% of the original size.

Image Optimization

-2%

Potential reduce by 5.9 kB

  • Original 262.6 kB
  • After minification 256.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Borders Stores images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 18.1 kB

  • Original 27.4 kB
  • After minification 26.1 kB
  • After compression 9.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 18.1 kB or 66% of the original size.

CSS Optimization

-82%

Potential reduce by 25.5 kB

  • Original 31.1 kB
  • After minification 22.8 kB
  • After compression 5.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bordersstores.co.uk needs all CSS files to be minified and compressed as it can save up to 25.5 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (17%)

Requests Now

24

After Optimization

20

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Borders Stores. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

bordersstores.co.uk accessibility score

100

Accessibility Issues

Best Practices

bordersstores.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

bordersstores.co.uk SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bordersstores.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Bordersstores.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Borders Stores. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: