Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

bornbabys.com

BORN BABY'S - New Born Baby Shop in Chennai Anna Nagar, Ambattur, Kolathur | Kids Show room in Chennai

Page Load Speed

3.2 sec in total

First Response

561 ms

Resources Loaded

2.4 sec

Page Rendered

158 ms

bornbabys.com screenshot

About Website

Click here to check amazing BORN BABY S content. Otherwise, check out these important facts you probably never knew about bornbabys.com

We are the exlusive Born Baby Shop in Anna nagar, Ambattur, Kolathur, Chennai. Purchase Dresses, Toys or any baby products from our showroom.

Visit bornbabys.com

Key Findings

We analyzed Bornbabys.com page load time and found that the first response time was 561 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

bornbabys.com performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value5.2 s

24/100

25%

SI (Speed Index)

Value6.7 s

36/100

10%

TBT (Total Blocking Time)

Value180 ms

92/100

30%

CLS (Cumulative Layout Shift)

Value0.149

76/100

15%

TTI (Time to Interactive)

Value9.6 s

29/100

10%

Network Requests Diagram

bornbabys.com

561 ms

css

45 ms

font-awesome.min.css

235 ms

bootstrap.min.css

699 ms

bootstrap-theme.min.css

470 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 88% of them (29 requests) were addressed to the original Bornbabys.com, 6% (2 requests) were made to Fonts.gstatic.com and 3% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Bornbabys.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 17.6 kB (6%)

Content Size

273.4 kB

After Optimization

255.8 kB

In fact, the total size of Bornbabys.com main page is 273.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 156.4 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 12.6 kB

  • Original 15.9 kB
  • After minification 13.3 kB
  • After compression 3.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.6 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.6 kB or 79% of the original size.

Image Optimization

-5%

Potential reduce by 1.6 kB

  • Original 33.3 kB
  • After minification 31.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BORN BABY S images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.4 kB

  • Original 156.4 kB
  • After minification 156.4 kB
  • After compression 154.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 2.0 kB

  • Original 67.8 kB
  • After minification 67.8 kB
  • After compression 65.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bornbabys.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (81%)

Requests Now

31

After Optimization

6

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BORN BABY S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

bornbabys.com accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

bornbabys.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

bornbabys.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bornbabys.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bornbabys.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of BORN BABY S. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: