Report Summary

  • 73

    Performance

    Renders faster than
    83% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

bourncreative.com

Jennifer Bourn | Brand Strategist, Designer, Copywriter, And Coach

Page Load Speed

16.6 sec in total

First Response

158 ms

Resources Loaded

4.6 sec

Page Rendered

11.9 sec

bourncreative.com screenshot

About Website

Welcome to bourncreative.com homepage info - get ready to check Bourn Creative best content for United States right away, or after learning these important things about bourncreative.com

Jennifer Bourn is an expert brand strategist, copywriter, and designer, a course creator, and an experienced business coach for freelancers

Visit bourncreative.com

Key Findings

We analyzed Bourncreative.com page load time and found that the first response time was 158 ms and then it took 16.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

bourncreative.com performance score

73

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

39/100

25%

SI (Speed Index)

Value3.6 s

86/100

10%

TBT (Total Blocking Time)

Value160 ms

94/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.5 s

82/100

10%

Network Requests Diagram

bourncreative.com

158 ms

www.bourncreative.com

775 ms

analytics.js

137 ms

style.css

407 ms

frontend.min.js

407 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that 7% of them (2 requests) were addressed to the original Bourncreative.com, 67% (18 requests) were made to Xzdl43v0mdf2m45tz2aj7kkv35.wpengine.netdna-cdn.com and 15% (4 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Stats.g.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 291.7 kB (24%)

Content Size

1.2 MB

After Optimization

944.8 kB

In fact, the total size of Bourncreative.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 829.9 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 23.0 kB

  • Original 29.5 kB
  • After minification 29.1 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.0 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 3.6 kB

  • Original 829.9 kB
  • After minification 826.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bourn Creative images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 167.2 kB

  • Original 261.3 kB
  • After minification 261.3 kB
  • After compression 94.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 167.2 kB or 64% of the original size.

CSS Optimization

-85%

Potential reduce by 97.9 kB

  • Original 115.9 kB
  • After minification 89.2 kB
  • After compression 17.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bourncreative.com needs all CSS files to be minified and compressed as it can save up to 97.9 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (19%)

Requests Now

21

After Optimization

17

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bourn Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

bourncreative.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

bourncreative.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

bourncreative.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bourncreative.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bourncreative.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Bourn Creative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: