Tools & Wizards About Us
brackenmarketing.com screenshot

Report Summary

  • 52

    Performance

    Renders faster than
    69% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

brackenmarketing.com

Bracken | Consulting, Regulatory, Marketing & Analytics for Life Science & Digital Health

Page Load Speed

2.3 sec in total

First Response

76 ms

Resources Loaded

1.5 sec

Page Rendered

680 ms

brackenmarketing.com screenshot

About Website

Visit brackenmarketing.com now to see the best up-to-date Bracken Marketing content for United States and also check out these interesting facts you probably never knew about brackenmarketing.com

We help life science and digital health companies excel through our consulting, regulatory affairs, marketing, and data and analytics services.

Visit brackenmarketing.com

Key Findings

We analyzed Brackenmarketing.com page load time and found that the first response time was 76 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

brackenmarketing.com performance score

52

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

82/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

10/100

25%

SI (Speed Index)

Value2.5 s

97/100

10%

TBT (Total Blocking Time)

Value610 ms

49/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value12.3 s

15/100

10%

Network Requests Diagram

brackenmarketing.com

76 ms

www.thebrackengroup.com

103 ms

_owl.carousel.min.css

205 ms

_owl.theme.default.min.css

225 ms

jquery-1.11.2.js

163 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Brackenmarketing.com, 59% (32 requests) were made to Thebrackengroup.com and 28% (15 requests) were made to 4628766.fs1.hubspotusercontent-na1.net. The less responsive or slowest element that took the longest time to load (713 ms) relates to the external source 4628766.fs1.hubspotusercontent-na1.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 131.8 kB (19%)

Content Size

686.4 kB

After Optimization

554.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brackenmarketing.com main page is 686.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 438.2 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 102.7 kB

  • Original 117.4 kB
  • After minification 85.7 kB
  • After compression 14.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 31.7 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 102.7 kB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 9.0 kB

  • Original 438.2 kB
  • After minification 429.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bracken Marketing images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 7.3 kB

  • Original 92.9 kB
  • After minification 92.9 kB
  • After compression 85.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-34%

Potential reduce by 12.8 kB

  • Original 37.9 kB
  • After minification 37.9 kB
  • After compression 25.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brackenmarketing.com needs all CSS files to be minified and compressed as it can save up to 12.8 kB or 34% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (47%)

Requests Now

43

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bracken Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brackenmarketing.com

brackenmarketing.com

76 ms

www.thebrackengroup.com

www.thebrackengroup.com

103 ms

_owl.carousel.min.css

_owl.carousel.min.css

205 ms

_owl.theme.default.min.css

_owl.theme.default.min.css

225 ms

jquery-1.11.2.js

jquery-1.11.2.js

163 ms

main.min.css

main.min.css

254 ms

theme-overrides.css

theme-overrides.css

205 ms

Header_V3.css

Header_V3.css

64 ms

module_92503246201_header_v4.css

module_92503246201_header_v4.css

280 ms

module_93877576313_footer_v2.min.css

module_93877576313_footer_v2.min.css

543 ms

jquery.min.js

jquery.min.js

408 ms

owl.carousel.min.js

owl.carousel.min.js

389 ms

embed.js

embed.js

40 ms

main.min.js

main.min.js

428 ms

project.js

project.js

285 ms

module_92503246201_header_v4.min.js

module_92503246201_header_v4.min.js

300 ms

project.js

project.js

314 ms

4628766.js

4628766.js

375 ms

index.js

index.js

340 ms

Blog_2.png

Blog_2.png

359 ms

Case%20Studies-2.png

Case%20Studies-2.png

491 ms

Podcast-1.png

Podcast-1.png

477 ms

Newsletter-2.png

Newsletter-2.png

215 ms

logo.svg

logo.svg

71 ms

Consulting_Icon.svg

Consulting_Icon.svg

68 ms

RegAffairs_Icon.svg

RegAffairs_Icon.svg

69 ms

Marketing_Icon.svg

Marketing_Icon.svg

234 ms

Data+Analytics_Icon.svg

Data+Analytics_Icon.svg

65 ms

service_shape-1.png

service_shape-1.png

231 ms

CRM%20add%20on-2.png

CRM%20add%20on-2.png

334 ms

CRM%20demo-1.png

CRM%20demo-1.png

341 ms

FDA%20calc.png

FDA%20calc.png

307 ms

Retoque%20TBG%20H.png

Retoque%20TBG%20H.png

354 ms

Untitled%20design%20%2856%29.png

Untitled%20design%20%2856%29.png

254 ms

OUR%20EXPERTISE-1.png

OUR%20EXPERTISE-1.png

243 ms

www.thebrackengroup.com

www.thebrackengroup.com

226 ms

GTWalsheimRegular.woff

GTWalsheimRegular.woff

335 ms

GTWalsheim-Medium.woff

GTWalsheim-Medium.woff

367 ms

GTWalsheim-Light.woff

GTWalsheim-Light.woff

478 ms

GTWalsheim-Bold.woff

GTWalsheim-Bold.woff

581 ms

KarbidSlabWebW03-Medium.woff

KarbidSlabWebW03-Medium.woff

527 ms

KarbidSlabWebW03-Regular.woff

KarbidSlabWebW03-Regular.woff

552 ms

KarbidSlabWebW03-Light.woff

KarbidSlabWebW03-Light.woff

608 ms

KarbidSlabWebW03-Bold.woff

KarbidSlabWebW03-Bold.woff

642 ms

KarbidSlabWebW03-Black.woff

KarbidSlabWebW03-Black.woff

713 ms

bg_shape.svg

bg_shape.svg

409 ms

leadflows.js

leadflows.js

73 ms

banner.js

banner.js

100 ms

web-interactives-embed.js

web-interactives-embed.js

90 ms

4628766.js

4628766.js

182 ms

collectedforms.js

collectedforms.js

102 ms

Arrow.png

Arrow.png

490 ms

Arrow-1.png

Arrow-1.png

509 ms

TESTIMONIALS.png

TESTIMONIALS.png

175 ms

Accessibility Review

brackenmarketing.com accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

brackenmarketing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

brackenmarketing.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brackenmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brackenmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brackenmarketing.com

Open Graph data is detected on the main page of Bracken Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: