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bradshawsdirect.co.uk screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

bradshawsdirect.co.uk

Pond Supplies UK | Pond Pumps UK | Bradshaws Direct

Page Load Speed

3.3 sec in total

First Response

64 ms

Resources Loaded

2.6 sec

Page Rendered

585 ms

bradshawsdirect.co.uk screenshot

About Website

Click here to check amazing Bradshaws Direct content for United Kingdom. Otherwise, check out these important facts you probably never knew about bradshawsdirect.co.uk

Bradshaws Direct is the UK's No 1 home shopping supplier of water gardening goods and pond equipment. Proudly serving the water gardener since 1979.

Visit bradshawsdirect.co.uk

Key Findings

We analyzed Bradshawsdirect.co.uk page load time and found that the first response time was 64 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

bradshawsdirect.co.uk performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

17/100

25%

SI (Speed Index)

Value4.9 s

65/100

10%

TBT (Total Blocking Time)

Value4,120 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value18.6 s

3/100

10%

Network Requests Diagram

bradshawsdirect.co.uk

64 ms

bradshawsdirect.co.uk

461 ms

hotjar-2705780.js

347 ms

theme-bundle.polyfills.js

134 ms

theme-bundle.head_async.js

133 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 13% of them (11 requests) were addressed to the original Bradshawsdirect.co.uk, 30% (26 requests) were made to Cdn11.bigcommerce.com and 9% (8 requests) were made to Searchanise-ef84.kxcdn.com. The less responsive or slowest element that took the longest time to load (781 ms) relates to the external source Searchanise-ef84.kxcdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 620.2 kB (22%)

Content Size

2.8 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bradshawsdirect.co.uk main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-93%

Potential reduce by 521.5 kB

  • Original 563.1 kB
  • After minification 336.0 kB
  • After compression 41.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 227.1 kB, which is 40% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 521.5 kB or 93% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bradshaws Direct images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 91.8 kB

  • Original 465.7 kB
  • After minification 465.6 kB
  • After compression 373.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 91.8 kB or 20% of the original size.

CSS Optimization

-26%

Potential reduce by 6.9 kB

  • Original 27.0 kB
  • After minification 27.0 kB
  • After compression 20.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bradshawsdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 6.9 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 51 (65%)

Requests Now

79

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bradshaws Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 44 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bradshawsdirect.co.uk

bradshawsdirect.co.uk

64 ms

bradshawsdirect.co.uk

bradshawsdirect.co.uk

461 ms

hotjar-2705780.js

hotjar-2705780.js

347 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

134 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

133 ms

css

css

73 ms

theme-bundle.font.js

theme-bundle.font.js

82 ms

theme-d91ce820-c34b-013c-d544-2ad363c90d42.css

theme-d91ce820-c34b-013c-d544-2ad363c90d42.css

103 ms

css

css

133 ms

google_analytics4-713b0679de97617cc4e76fe4e93785e694e91683.js

google_analytics4-713b0679de97617cc4e76fe4e93785e694e91683.js

132 ms

loader.js

loader.js

132 ms

init.js

init.js

500 ms

klarna.js

klarna.js

71 ms

index.js

index.js

144 ms

jquery.min.js

jquery.min.js

65 ms

theme-bundle.main.js

theme-bundle.main.js

135 ms

datatags-b0cffa9d082a6a7d67818f35604c03cfa484e996.js

datatags-b0cffa9d082a6a7d67818f35604c03cfa484e996.js

136 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

332 ms

visitor_stencil.js

visitor_stencil.js

332 ms

magiczoomplus.stencil.js

magiczoomplus.stencil.js

411 ms

fbevents.js

fbevents.js

290 ms

analytics-c7af4d4e323cc1137c45f692e81cae05fd2a3986.js

analytics-c7af4d4e323cc1137c45f692e81cae05fd2a3986.js

206 ms

gtm.js

gtm.js

372 ms

bat.js

bat.js

359 ms

logo

logo

537 ms

banner-icon-filters.svg

banner-icon-filters.svg

372 ms

banner-icon-liners.svg

banner-icon-liners.svg

452 ms

banner-icon-vaccums.svg

banner-icon-vaccums.svg

457 ms

brad-icons-profile.svg

brad-icons-profile.svg

259 ms

brad-icons-basket.svg

brad-icons-basket.svg

259 ms

bradshaws_vector_logo.svg

bradshaws_vector_logo.svg

242 ms

icon-login.svg

icon-login.svg

257 ms

icon-basket.svg

icon-basket.svg

256 ms

icon-free-delivery.svg

icon-free-delivery.svg

254 ms

icon-products.svg

icon-products.svg

343 ms

icon-price-match.svg

icon-price-match.svg

348 ms

icon-next-working-day.svg

icon-next-working-day.svg

349 ms

calculator.svg

calculator.svg

347 ms

free-delivery-hhbns-sept20__93492.jpg

free-delivery-hhbns-sept20__93492.jpg

363 ms

Catalogue-Download-Spring-2024-homepage.jpg

Catalogue-Download-Spring-2024-homepage.jpg

548 ms

netfloat-insitu-2__18075.jpg

netfloat-insitu-2__18075.jpg

547 ms

41983_PE_0705_A.jpg

41983_PE_0705_A.jpg

549 ms

loading.svg

loading.svg

424 ms

grey-bg.jpg

grey-bg.jpg

394 ms

clk.min.js

clk.min.js

282 ms

default

default

345 ms

pxiEyp8kv8JHgFVrJJfedw.ttf

pxiEyp8kv8JHgFVrJJfedw.ttf

258 ms

pxiByp8kv8JHgFVrLEj6Z1xlEA.ttf

pxiByp8kv8JHgFVrLEj6Z1xlEA.ttf

313 ms

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

431 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

431 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

434 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

430 ms

modules.1a30a0a67c3c23c13060.js

modules.1a30a0a67c3c23c13060.js

261 ms

analytics.js

analytics.js

207 ms

magiczoomplus.settings.js

magiczoomplus.settings.js

273 ms

magiczoomplus.js

magiczoomplus.js

422 ms

index.php

index.php

419 ms

5583672785026155

5583672785026155

109 ms

templates.2L6K5T9e0F.js

templates.2L6K5T9e0F.js

778 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

279 ms

preload_data.2L6K5T9e0F.js

preload_data.2L6K5T9e0F.js

781 ms

destination

destination

133 ms

hotjar-1328123.js

hotjar-1328123.js

123 ms

sumome.js

sumome.js

32 ms

linkid.js

linkid.js

140 ms

ec.js

ec.js

129 ms

nobot

nobot

590 ms

509 ms

collect

collect

453 ms

widgets.08918.min.js

widgets.08918.min.js

442 ms

collect

collect

435 ms

magiczoomplus.css

magiczoomplus.css

385 ms

magiczoomplus.stencil.css

magiczoomplus.stencil.css

384 ms

items_modern.08918.css

items_modern.08918.css

385 ms

items_modern.mobile.08918.css

items_modern.mobile.08918.css

378 ms

results_big_pictures.08918.css

results_big_pictures.08918.css

381 ms

recommendation.08918.css

recommendation.08918.css

387 ms

384 ms

snize-autocomplete.08918.min.js

snize-autocomplete.08918.min.js

56 ms

ga-audiences

ga-audiences

65 ms

twk-event-polyfill.js

twk-event-polyfill.js

171 ms

twk-main.js

twk-main.js

66 ms

twk-vendor.js

twk-vendor.js

158 ms

twk-chunk-vendors.js

twk-chunk-vendors.js

199 ms

twk-chunk-common.js

twk-chunk-common.js

77 ms

twk-runtime.js

twk-runtime.js

69 ms

twk-app.js

twk-app.js

76 ms

Accessibility Review

bradshawsdirect.co.uk accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

bradshawsdirect.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

bradshawsdirect.co.uk SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bradshawsdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bradshawsdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bradshawsdirect.co.uk

Open Graph description is not detected on the main page of Bradshaws Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: