Tools & Wizards About Us
bradshawsdirect.co.uk screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    55% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 60% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

bradshawsdirect.co.uk

Pond Supplies UK | Pond Pumps UK | Bradshaws Direct

Page Load Speed

5.7 sec in total

First Response

825 ms

Resources Loaded

4.5 sec

Page Rendered

313 ms

bradshawsdirect.co.uk screenshot

About Website

Click here to check amazing Bradshaws Direct content for United Kingdom. Otherwise, check out these important facts you probably never knew about bradshawsdirect.co.uk

Bradshaws Direct is the UK's No 1 home shopping supplier of water gardening goods and pond equipment. Proudly serving the water gardener since 1979.

Visit bradshawsdirect.co.uk

Key Findings

We analyzed Bradshawsdirect.co.uk page load time and found that the first response time was 825 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

bradshawsdirect.co.uk performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

33/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

33/100

25%

SI (Speed Index)

Value5.5 s

54/100

10%

TBT (Total Blocking Time)

Value2,740 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value13.1 s

12/100

10%

Network Requests Diagram

bradshawsdirect.co.uk

825 ms

www.bradshawsdirect.co.uk

947 ms

77bb783d38fd0d5e7fd2dbdd94b5adbb.css

381 ms

0f412dcc6f2fce449bac512a31fb3b22.js

1045 ms

css

27 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 55% of them (36 requests) were addressed to the original Bradshawsdirect.co.uk, 6% (4 requests) were made to Images-na.ssl-images-amazon.com and 5% (3 requests) were made to Connect.nosto.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Bradshawsdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (49%)

Content Size

2.8 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bradshawsdirect.co.uk main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 185.7 kB

  • Original 209.3 kB
  • After minification 163.8 kB
  • After compression 23.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 45.5 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 185.7 kB or 89% of the original size.

Image Optimization

-7%

Potential reduce by 74.9 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bradshaws Direct images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 930.2 kB

  • Original 1.3 MB
  • After minification 1.0 MB
  • After compression 327.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 930.2 kB or 74% of the original size.

CSS Optimization

-85%

Potential reduce by 200.8 kB

  • Original 236.1 kB
  • After minification 228.1 kB
  • After compression 35.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bradshawsdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 200.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (28%)

Requests Now

57

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bradshaws Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bradshawsdirect.co.uk

bradshawsdirect.co.uk

825 ms

www.bradshawsdirect.co.uk

www.bradshawsdirect.co.uk

947 ms

77bb783d38fd0d5e7fd2dbdd94b5adbb.css

77bb783d38fd0d5e7fd2dbdd94b5adbb.css

381 ms

0f412dcc6f2fce449bac512a31fb3b22.js

0f412dcc6f2fce449bac512a31fb3b22.js

1045 ms

css

css

27 ms

Widgets.js

Widgets.js

419 ms

analytics.js

analytics.js

39 ms

_dmpt.js

_dmpt.js

195 ms

logo.png

logo.png

291 ms

all.js

all.js

192 ms

header-sprite-tablet.png

header-sprite-tablet.png

190 ms

widget_v2.132.js

widget_v2.132.js

18 ms

header-sprite-all.png

header-sprite-all.png

172 ms

header-sprite-mobile.png

header-sprite-mobile.png

278 ms

km2iCywk7CnC11BE8pBNVPesZW2xOQ-xsNqO47m55DA.woff

km2iCywk7CnC11BE8pBNVPesZW2xOQ-xsNqO47m55DA.woff

169 ms

bSicyj3YibVhVPhGZyWVI_esZW2xOQ-xsNqO47m55DA.woff

bSicyj3YibVhVPhGZyWVI_esZW2xOQ-xsNqO47m55DA.woff

169 ms

haOjnueK8Or1ztuuRtr8dvesZW2xOQ-xsNqO47m55DA.woff

haOjnueK8Or1ztuuRtr8dvesZW2xOQ-xsNqO47m55DA.woff

169 ms

magento-09f1157d

magento-09f1157d

149 ms

collect

collect

97 ms

homepage-right-amazon_1.jpg

homepage-right-amazon_1.jpg

148 ms

homepage-right-1-uk.jpg

homepage-right-1-uk.jpg

221 ms

homepage-right-3-uk.jpg

homepage-right-3-uk.jpg

246 ms

image-loader.gif

image-loader.gif

245 ms

ratings-sprite-large.png

ratings-sprite-large.png

273 ms

collect

collect

101 ms

151 ms

ga-audiences

ga-audiences

171 ms

butyl_liner_1_copy.jpg

butyl_liner_1_copy.jpg

172 ms

little-diamond-320-750-1100.jpg

little-diamond-320-750-1100.jpg

172 ms

screenmatic-40000-main-image_1.gif

screenmatic-40000-main-image_1.gif

196 ms

HHB-Free-Delivery-Or76.jpg

HHB-Free-Delivery-Or76.jpg

656 ms

hhb-winter-pond-products.jpg

hhb-winter-pond-products.jpg

1162 ms

PKOXY2_2.jpg

PKOXY2_2.jpg

400 ms

BSLYL1_2.jpg

BSLYL1_2.jpg

439 ms

BSSOXA1_2.jpg

BSSOXA1_2.jpg

283 ms

image_80109.jpg

image_80109.jpg

309 ms

SOLIO_2.jpg

SOLIO_2.jpg

406 ms

SSPM1_2.jpg

SSPM1_2.jpg

437 ms

solar_001.jpg

solar_001.jpg

653 ms

AHTP1_33_1.jpg

AHTP1_33_1.jpg

533 ms

BSPL1_5_1.jpg

BSPL1_5_1.jpg

693 ms

SLRMATE2_3_1.jpg

SLRMATE2_3_1.jpg

561 ms

1060830rd_-_moroccan_lantern_string_light_16_led_4_.jpg

1060830rd_-_moroccan_lantern_string_light_16_led_4_.jpg

660 ms

1011330rd_-_glass_candle_stake_1_.jpg

1011330rd_-_glass_candle_stake_1_.jpg

687 ms

custom.woff

custom.woff

756 ms

xd_arbiter.php

xd_arbiter.php

164 ms

xd_arbiter.php

xd_arbiter.php

286 ms

nyr-blogpost-banner-image.jpg

nyr-blogpost-banner-image.jpg

742 ms

winter-890x395.jpg

winter-890x395.jpg

755 ms

blogimage_blanketweed3-banner-72l.jpg

blogimage_blanketweed3-banner-72l.jpg

774 ms

foam_fountain_jet_small-blog-banner.jpg

foam_fountain_jet_small-blog-banner.jpg

783 ms

nw-blog-banner.jpg

nw-blog-banner.jpg

1116 ms

widgets.js

widgets.js

91 ms

ping

ping

119 ms

ev1

ev1

58 ms

push

push

45 ms

avatar_simple_visitor.png

avatar_simple_visitor.png

77 ms

nr-852.min.js

nr-852.min.js

24 ms

widgets

widgets

234 ms

donations.css

donations.css

29 ms

aL63HcygAAVYuCCsAAA==

aL63HcygAAVYuCCsAAA==

7 ms

be54040e8c

be54040e8c

55 ms

spa-widget._V301812537_.css

spa-widget._V301812537_.css

41 ms

spa-library._V297680853_.js

spa-library._V297680853_.js

46 ms

new-CommonWidgetLib._V297600410_.js

new-CommonWidgetLib._V297600410_.js

44 ms

spa-widget._V297600412_.js

spa-widget._V297600412_.js

74 ms

Accessibility Review

bradshawsdirect.co.uk accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

bradshawsdirect.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

bradshawsdirect.co.uk SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bradshawsdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Bradshawsdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bradshawsdirect.co.uk

Open Graph description is not detected on the main page of Bradshaws Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: