Tools & Wizards About Us
bradshawsdirect.ie screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

bradshawsdirect.ie

Pond Supplies UK | Pond Pumps UK | Bradshaws Direct

Page Load Speed

3.4 sec in total

First Response

260 ms

Resources Loaded

2.7 sec

Page Rendered

530 ms

bradshawsdirect.ie screenshot

About Website

Visit bradshawsdirect.ie now to see the best up-to-date Bradshaws Direct content for United Kingdom and also check out these interesting facts you probably never knew about bradshawsdirect.ie

Bradshaws Direct is the UK's No 1 home shopping supplier of water gardening goods and pond equipment. Proudly serving the water gardener since 1979.

Visit bradshawsdirect.ie

Key Findings

We analyzed Bradshawsdirect.ie page load time and found that the first response time was 260 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

bradshawsdirect.ie performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value24.9 s

0/100

25%

SI (Speed Index)

Value11.8 s

4/100

10%

TBT (Total Blocking Time)

Value5,020 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value23.4 s

1/100

10%

Network Requests Diagram

bradshawsdirect.ie

260 ms

bradshawsdirect.co.uk

439 ms

hotjar-2705780.js

260 ms

theme-bundle.polyfills.js

109 ms

theme-bundle.head_async.js

109 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Bradshawsdirect.ie, 31% (28 requests) were made to Cdn11.bigcommerce.com and 11% (10 requests) were made to Bradshawsdirect.co.uk. The less responsive or slowest element that took the longest time to load (914 ms) relates to the external source Api.feefo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 603.1 kB (12%)

Content Size

4.8 MB

After Optimization

4.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bradshawsdirect.ie main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-93%

Potential reduce by 519.8 kB

  • Original 560.4 kB
  • After minification 332.9 kB
  • After compression 40.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 227.5 kB, which is 41% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 519.8 kB or 93% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 3.8 MB
  • After minification 3.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bradshaws Direct images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 83.1 kB

  • Original 424.7 kB
  • After minification 424.7 kB
  • After compression 341.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 83.1 kB or 20% of the original size.

CSS Optimization

-1%

Potential reduce by 130 B

  • Original 20.4 kB
  • After minification 20.4 kB
  • After compression 20.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bradshawsdirect.ie has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 49 (60%)

Requests Now

82

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bradshaws Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bradshawsdirect.ie

bradshawsdirect.ie

260 ms

bradshawsdirect.co.uk

bradshawsdirect.co.uk

439 ms

hotjar-2705780.js

hotjar-2705780.js

260 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

109 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

109 ms

css

css

81 ms

theme-bundle.font.js

theme-bundle.font.js

108 ms

theme-e11cd7e0-1212-013d-a51a-56cae99fbab3.css

theme-e11cd7e0-1212-013d-a51a-56cae99fbab3.css

90 ms

css

css

149 ms

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

149 ms

loader.js

loader.js

77 ms

init.js

init.js

431 ms

klarna.js

klarna.js

68 ms

index.js

index.js

147 ms

jquery.min.js

jquery.min.js

33 ms

theme-bundle.main.js

theme-bundle.main.js

107 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

216 ms

visitor_stencil.js

visitor_stencil.js

215 ms

magiczoomplus.stencil.js

magiczoomplus.stencil.js

307 ms

fbevents.js

fbevents.js

230 ms

gtm.js

gtm.js

287 ms

bat.js

bat.js

271 ms

logo

logo

914 ms

brad-icons-profile.svg

brad-icons-profile.svg

121 ms

brad-icons-basket.svg

brad-icons-basket.svg

122 ms

bradshaws_vector_logo.svg

bradshaws_vector_logo.svg

120 ms

icon-login.svg

icon-login.svg

120 ms

icon-basket.svg

icon-basket.svg

119 ms

icon-free-delivery.svg

icon-free-delivery.svg

118 ms

icon-products.svg

icon-products.svg

178 ms

icon-price-match.svg

icon-price-match.svg

178 ms

icon-next-working-day.svg

icon-next-working-day.svg

174 ms

calculator.svg

calculator.svg

176 ms

catalogue_download_summer_2024__03946.png

catalogue_download_summer_2024__03946.png

338 ms

free-delivery-hhbns-sept20__93492.jpg

free-delivery-hhbns-sept20__93492.jpg

183 ms

netfloat-insitu-2__18075.jpg

netfloat-insitu-2__18075.jpg

335 ms

41983_PE_0705_A.jpg

41983_PE_0705_A.jpg

336 ms

WB_TI-FI_0152_C.jpg

WB_TI-FI_0152_C.jpg

334 ms

loading.svg

loading.svg

293 ms

grey-bg.jpg

grey-bg.jpg

293 ms

banner-icon-filters.svg

banner-icon-filters.svg

291 ms

banner-icon-liners.svg

banner-icon-liners.svg

381 ms

banner-icon-vaccums.svg

banner-icon-vaccums.svg

328 ms

clk.min.js

clk.min.js

136 ms

default

default

308 ms

pxiEyp8kv8JHgFVrJJfedw.ttf

pxiEyp8kv8JHgFVrJJfedw.ttf

135 ms

pxiByp8kv8JHgFVrLEj6Z1xlEA.ttf

pxiByp8kv8JHgFVrLEj6Z1xlEA.ttf

136 ms

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

219 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

257 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

254 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

257 ms

modules.8da33a8f469c3b5ffcec.js

modules.8da33a8f469c3b5ffcec.js

128 ms

magiczoomplus.settings.js

magiczoomplus.settings.js

289 ms

magiczoomplus.js

magiczoomplus.js

353 ms

index.php

index.php

236 ms

sumome.js

sumome.js

54 ms

5583672785026155

5583672785026155

128 ms

5218267.js

5218267.js

41 ms

templates.2L6K5T9e0F.js

templates.2L6K5T9e0F.js

269 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

155 ms

preload_data.2L6K5T9e0F.js

preload_data.2L6K5T9e0F.js

614 ms

destination

destination

137 ms

hotjar-1328123.js

hotjar-1328123.js

133 ms

core.js

core.js

128 ms

nobot

nobot

501 ms

widgets.04007.min.js

widgets.04007.min.js

461 ms

386 ms

main.1b182128.js

main.1b182128.js

349 ms

items_modern.04007.css

items_modern.04007.css

374 ms

items_modern.mobile.04007.css

items_modern.mobile.04007.css

373 ms

results_big_pictures.04007.css

results_big_pictures.04007.css

704 ms

recommendation.04007.css

recommendation.04007.css

703 ms

magiczoomplus.css

magiczoomplus.css

385 ms

magiczoomplus.stencil.css

magiczoomplus.stencil.css

384 ms

389 ms

453 ms

393 ms

snize-autocomplete.04007.min.js

snize-autocomplete.04007.min.js

71 ms

72 ms

twk-event-polyfill.js

twk-event-polyfill.js

54 ms

twk-main.js

twk-main.js

54 ms

twk-vendor.js

twk-vendor.js

77 ms

twk-chunk-vendors.js

twk-chunk-vendors.js

76 ms

twk-chunk-common.js

twk-chunk-common.js

70 ms

twk-runtime.js

twk-runtime.js

68 ms

twk-app.js

twk-app.js

63 ms

ct.html

ct.html

129 ms

HZCL1_3_1__88951.1623844529.jpg

HZCL1_3_1__88951.1623844529.jpg

18 ms

VECS1_2__87549.1592245215.jpg

VECS1_2__87549.1592245215.jpg

21 ms

underlay__83295.1700739296.jpg

underlay__83295.1700739296.jpg

18 ms

Accessibility Review

bradshawsdirect.ie accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

bradshawsdirect.ie best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

bradshawsdirect.ie SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bradshawsdirect.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bradshawsdirect.ie main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

bradshawsdirect.ie

Open Graph description is not detected on the main page of Bradshaws Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: