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bradshawsdirect.ie screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 60% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

bradshawsdirect.ie

Page Load Speed

4.4 sec in total

First Response

206 ms

Resources Loaded

3 sec

Page Rendered

1.1 sec

bradshawsdirect.ie screenshot

About Website

Visit bradshawsdirect.ie now to see the best up-to-date Bradshawsdirect content for United Kingdom and also check out these interesting facts you probably never knew about bradshawsdirect.ie

Bradshaws Direct is the UK's No 1 home shopping supplier of water gardening goods and pond equipment. Proudly serving the water gardener since 1979.

Visit bradshawsdirect.ie

Key Findings

We analyzed Bradshawsdirect.ie page load time and found that the first response time was 206 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

bradshawsdirect.ie performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value17.4 s

0/100

25%

SI (Speed Index)

Value26.1 s

0/100

10%

TBT (Total Blocking Time)

Value43,320 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value59.2 s

0/100

10%

Network Requests Diagram

bradshawsdirect.ie

206 ms

www.bradshawsdirect.co.uk

172 ms

bradshawsdirect.co.uk

594 ms

hotjar-2705780.js

254 ms

theme-bundle.polyfills.js

249 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Bradshawsdirect.ie, 34% (26 requests) were made to Cdn11.bigcommerce.com and 14% (11 requests) were made to Bradshawsdirect.co.uk. The less responsive or slowest element that took the longest time to load (746 ms) relates to the external source Api.feefo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 599.5 kB (24%)

Content Size

2.5 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Bradshawsdirect.ie main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 525.7 kB

  • Original 577.4 kB
  • After minification 360.6 kB
  • After compression 51.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 216.9 kB, which is 38% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 525.7 kB or 91% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bradshawsdirect images are well optimized though.

JavaScript Optimization

-36%

Potential reduce by 73.8 kB

  • Original 202.6 kB
  • After minification 197.9 kB
  • After compression 128.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 73.8 kB or 36% of the original size.

Requests Breakdown

Number of requests can be reduced by 46 (63%)

Requests Now

73

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bradshawsdirect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 38 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bradshawsdirect.ie

bradshawsdirect.ie

206 ms

www.bradshawsdirect.co.uk

www.bradshawsdirect.co.uk

172 ms

bradshawsdirect.co.uk

bradshawsdirect.co.uk

594 ms

hotjar-2705780.js

hotjar-2705780.js

254 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

249 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

191 ms

css

css

189 ms

theme-bundle.font.js

theme-bundle.font.js

189 ms

theme-fe0bfcf0-f63c-013a-89fa-5e3b0380cdc8.css

theme-fe0bfcf0-f63c-013a-89fa-5e3b0380cdc8.css

253 ms

css

css

249 ms

loader.js

loader.js

251 ms

init.js

init.js

441 ms

js

js

311 ms

jquery.min.js

jquery.min.js

223 ms

theme-bundle.main.js

theme-bundle.main.js

165 ms

datatags-a6c27a4dafebddd5845000c8abc99b2096434171.js

datatags-a6c27a4dafebddd5845000c8abc99b2096434171.js

222 ms

csrf-protection-header-b572e5526f6854c73a5e080ef15a771f963740ae.js

csrf-protection-header-b572e5526f6854c73a5e080ef15a771f963740ae.js

223 ms

visitor_stencil.js

visitor_stencil.js

216 ms

magiczoomplus.stencil.js

magiczoomplus.stencil.js

215 ms

fbevents.js

fbevents.js

327 ms

analytics-c7af4d4e323cc1137c45f692e81cae05fd2a3986.js

analytics-c7af4d4e323cc1137c45f692e81cae05fd2a3986.js

310 ms

gtm.js

gtm.js

325 ms

bat.js

bat.js

552 ms

logo

logo

746 ms

banner-icon-filters.svg

banner-icon-filters.svg

525 ms

brad-icons-profile.svg

brad-icons-profile.svg

284 ms

brad-icons-basket.svg

brad-icons-basket.svg

138 ms

bradshaws_vector_logo.svg

bradshaws_vector_logo.svg

134 ms

icon-login.svg

icon-login.svg

136 ms

icon-basket.svg

icon-basket.svg

135 ms

icon-free-delivery.svg

icon-free-delivery.svg

297 ms

icon-products.svg

icon-products.svg

284 ms

icon-price-match.svg

icon-price-match.svg

294 ms

icon-next-working-day.svg

icon-next-working-day.svg

295 ms

calculator.svg

calculator.svg

526 ms

catalogue-download-sumer-2022__59517.jpg

catalogue-download-sumer-2022__59517.jpg

716 ms

free-delivery-hhbns-sept20__93492.jpg

free-delivery-hhbns-sept20__93492.jpg

540 ms

netfloat-insitu-2__18075.jpg

netfloat-insitu-2__18075.jpg

659 ms

41983_PE_0705_A.jpg

41983_PE_0705_A.jpg

626 ms

loading.svg

loading.svg

522 ms

banner-icon-liners.svg

banner-icon-liners.svg

659 ms

banner-icon-vaccums.svg

banner-icon-vaccums.svg

660 ms

modules.61e17720cf639c3e96a7.js

modules.61e17720cf639c3e96a7.js

554 ms

grey-bg.jpg

grey-bg.jpg

426 ms

clk.min.js

clk.min.js

547 ms

default

default

656 ms

magiczoomplus.settings.js

magiczoomplus.settings.js

536 ms

magiczoomplus.js

magiczoomplus.js

618 ms

index.php

index.php

548 ms

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

423 ms

5583672785026155

5583672785026155

194 ms

analytics.js

analytics.js

337 ms

conversion_async.js

conversion_async.js

345 ms

hotjar-1328123.js

hotjar-1328123.js

238 ms

icon-sprite.svg

icon-sprite.svg

58 ms

5218267.js

5218267.js

98 ms

nobot

nobot

97 ms

5218267

5218267

149 ms

linkid.js

linkid.js

14 ms

ec.js

ec.js

21 ms

collect

collect

25 ms

68 ms

clarity.js

clarity.js

53 ms

collect

collect

105 ms

52 ms

ga-audiences

ga-audiences

51 ms

twk-event-polyfill.js

twk-event-polyfill.js

210 ms

twk-main.js

twk-main.js

210 ms

twk-vendor.js

twk-vendor.js

211 ms

twk-chunk-vendors.js

twk-chunk-vendors.js

211 ms

twk-chunk-common.js

twk-chunk-common.js

357 ms

twk-runtime.js

twk-runtime.js

286 ms

twk-app.js

twk-app.js

286 ms

magiczoomplus.css

magiczoomplus.css

237 ms

magiczoomplus.stencil.css

magiczoomplus.stencil.css

240 ms

widget-settings

widget-settings

252 ms

c.gif

c.gif

70 ms

Accessibility Review

bradshawsdirect.ie accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

bradshawsdirect.ie best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

bradshawsdirect.ie SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bradshawsdirect.ie can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Bradshawsdirect.ie main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

bradshawsdirect.ie

Open Graph description is not detected on the main page of Bradshawsdirect. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: