Report Summary

  • 19

    Performance

    Renders faster than
    35% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

brainstormltd.co.uk

Brainstorm Ltd - educational toys, gadgets, games and gifts

Page Load Speed

14.3 sec in total

First Response

264 ms

Resources Loaded

13.6 sec

Page Rendered

461 ms

brainstormltd.co.uk screenshot

About Website

Click here to check amazing Brainstorm Ltd content. Otherwise, check out these important facts you probably never knew about brainstormltd.co.uk

Brainstorm Ltd is a leading trade supplier of unique and educational toys, gadgets and gifts. We welcome all visitors to view our product range, but only trade customers can purchase from this site.

Visit brainstormltd.co.uk

Key Findings

We analyzed Brainstormltd.co.uk page load time and found that the first response time was 264 ms and then it took 14 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

brainstormltd.co.uk performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.3 s

1/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value25.8 s

0/100

10%

TBT (Total Blocking Time)

Value1,880 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.019

100/100

15%

TTI (Time to Interactive)

Value36.7 s

0/100

10%

Network Requests Diagram

brainstormltd.co.uk

264 ms

www.brainstormltd.co.uk

634 ms

mci4gkq.css

114 ms

css

45 ms

all.css

37 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 82% of them (75 requests) were addressed to the original Brainstormltd.co.uk, 4% (4 requests) were made to Use.fontawesome.com and 3% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (9.4 sec) belongs to the original domain Brainstormltd.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 299.4 kB (15%)

Content Size

2.0 MB

After Optimization

1.7 MB

In fact, the total size of Brainstormltd.co.uk main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 93.4 kB

  • Original 117.1 kB
  • After minification 111.6 kB
  • After compression 23.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 93.4 kB or 80% of the original size.

Image Optimization

-7%

Potential reduce by 100.1 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brainstorm Ltd images are well optimized though.

JavaScript Optimization

-22%

Potential reduce by 69.3 kB

  • Original 312.4 kB
  • After minification 312.3 kB
  • After compression 243.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 69.3 kB or 22% of the original size.

CSS Optimization

-21%

Potential reduce by 36.6 kB

  • Original 174.0 kB
  • After minification 174.0 kB
  • After compression 137.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brainstormltd.co.uk needs all CSS files to be minified and compressed as it can save up to 36.6 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (51%)

Requests Now

82

After Optimization

40

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brainstorm Ltd. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

brainstormltd.co.uk accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brainstormltd.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brainstormltd.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brainstormltd.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brainstormltd.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Brainstorm Ltd. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: