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branch.io screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

branch.io

Branch | Mobile Growth & Attribution Platform for Enterprises and Brands

Page Load Speed

2.5 sec in total

First Response

12 ms

Resources Loaded

1.7 sec

Page Rendered

823 ms

branch.io screenshot

About Website

Welcome to branch.io homepage info - get ready to check Branch best content for India right away, or after learning these important things about branch.io

Get your users where you want them. Build seamless experiences and measure campaign ROI with Branch's deep linking and mobile attribution.

Visit branch.io

Key Findings

We analyzed Branch.io page load time and found that the first response time was 12 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

branch.io performance score

0

Network Requests Diagram

branch.io

12 ms

www.branch.io

127 ms

gtm.js

114 ms

css2

47 ms

style.min.css

37 ms

Our browser made a total of 103 requests to load all elements on the main page. We found that 89% of them (92 requests) were addressed to the original Branch.io, 4% (4 requests) were made to Fonts.gstatic.com and 3% (3 requests) were made to Www2.branch.io. The less responsive or slowest element that took the longest time to load (735 ms) relates to the external source Www2.branch.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 95.0 kB (7%)

Content Size

1.3 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Branch.io main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 854.6 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 93.7 kB

  • Original 113.7 kB
  • After minification 99.5 kB
  • After compression 20.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.2 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 93.7 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 854.6 kB
  • After minification 854.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Branch images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.1 kB

  • Original 298.1 kB
  • After minification 298.1 kB
  • After compression 297.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 230 B

  • Original 62.8 kB
  • After minification 62.8 kB
  • After compression 62.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Branch.io has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 15 (16%)

Requests Now

96

After Optimization

81

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Branch. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

branch.io

branch.io

12 ms

www.branch.io

www.branch.io

127 ms

gtm.js

gtm.js

114 ms

css2

css2

47 ms

style.min.css

style.min.css

37 ms

style.css

style.css

43 ms

style.css

style.css

66 ms

jquery.min.js

jquery.min.js

52 ms

jquery-migrate.min.js

jquery-migrate.min.js

54 ms

v4.js

v4.js

100 ms

forms2.min.js

forms2.min.js

735 ms

pa-640776e80d7ce50011001ab4.js

pa-640776e80d7ce50011001ab4.js

407 ms

vendor-scripts.js

vendor-scripts.js

106 ms

scripts.js

scripts.js

51 ms

marketo-prefill.js

marketo-prefill.js

50 ms

marketo-utils.js

marketo-utils.js

103 ms

lazyload.min.js

lazyload.min.js

102 ms

branch_logo_white.svg

branch_logo_white.svg

126 ms

dropdown-arrow.svg

dropdown-arrow.svg

116 ms

MMP.png

MMP.png

131 ms

nav_ROI_hub.png

nav_ROI_hub.png

118 ms

Universal_Ads.png

Universal_Ads.png

115 ms

OTT_CTV_Support.png

OTT_CTV_Support.png

114 ms

Hero_full_image_seo_boohoo-e1701388174828.png

Hero_full_image_seo_boohoo-e1701388174828.png

120 ms

SKAdNetwork_Support.png

SKAdNetwork_Support.png

118 ms

Engagement_Builder.png

Engagement_Builder.png

119 ms

Data_Feeds.png

Data_Feeds.png

121 ms

Supernav_image_MLP.png

Supernav_image_MLP.png

123 ms

Universal_Email.png

Universal_Email.png

124 ms

Universal_Ads-768x705.png

Universal_Ads-768x705.png

125 ms

Journeys-1.png

Journeys-1.png

139 ms

QR.png

QR.png

126 ms

organic-search-e1701388104125.png

organic-search-e1701388104125.png

125 ms

Branch_Difference.png

Branch_Difference.png

128 ms

supernav_LinkHub.png

supernav_LinkHub.png

131 ms

NativeLink.png

NativeLink.png

130 ms

Professional_services.png

Professional_services.png

131 ms

Nav_Premium_Support.png

Nav_Premium_Support.png

133 ms

Branch_University_nav.png

Branch_University_nav.png

134 ms

Advanced-Compliance_nav2.png

Advanced-Compliance_nav2.png

137 ms

Security_Privacy-e1715810346439.png

Security_Privacy-e1715810346439.png

142 ms

Fraud_Protection.png

Fraud_Protection.png

149 ms

Logo_affirm.svg

Logo_affirm.svg

142 ms

Logo_alltrails.svg

Logo_alltrails.svg

144 ms

Logo_Buzzfeed.svg

Logo_Buzzfeed.svg

145 ms

Logo_CBS.svg

Logo_CBS.svg

256 ms

logo_chipotle.svg

logo_chipotle.svg

145 ms

Logo_crypto.svg

Logo_crypto.svg

179 ms

Logo_depop.svg

Logo_depop.svg

177 ms

logo_Nordstrom-e1695067284481-300x39.png

logo_Nordstrom-e1695067284481-300x39.png

178 ms

Logo_GrubHub.svg

Logo_GrubHub.svg

195 ms

Logo_headspace.svg

Logo_headspace.svg

196 ms

Logo_Hibbett.svg

Logo_Hibbett.svg

193 ms

Logo_Hootsuite.svg

Logo_Hootsuite.svg

84 ms

Logo_ifit.svg

Logo_ifit.svg

87 ms

Logo_instacart-1.svg

Logo_instacart-1.svg

137 ms

Logo_la_redoute.svg

Logo_la_redoute.svg

138 ms

Logo_licious.svg

Logo_licious.svg

139 ms

Logo_Lime_Bike.svg

Logo_Lime_Bike.svg

137 ms

logo_nextdoor.svg

logo_nextdoor.svg

138 ms

Logo_omio-1.svg

Logo_omio-1.svg

184 ms

Logo_peets-coffee.svg

Logo_peets-coffee.svg

181 ms

Logo_Philips.svg

Logo_Philips.svg

181 ms

Logo_Reddit.svg

Logo_Reddit.svg

184 ms

Logo_RentoMojo-1.svg

Logo_RentoMojo-1.svg

182 ms

Logo_sears_kmarts.svg

Logo_sears_kmarts.svg

174 ms

Logo_Shipt.svg

Logo_Shipt.svg

182 ms

logo_Spirit_Airlines.svg

logo_Spirit_Airlines.svg

182 ms

Logo_shopify.svg

Logo_shopify.svg

178 ms

Logo_strava.svg

Logo_strava.svg

227 ms

Logo_WarnerBros.svg

Logo_WarnerBros.svg

223 ms

NBC_logo.svg

NBC_logo.svg

223 ms

branch_for_linking-1024x459.png

branch_for_linking-1024x459.png

225 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoooCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoooCP.ttf

67 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaooCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaooCP.ttf

117 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpYCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpYCP.ttf

163 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pYCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pYCP.ttf

164 ms

fontello.woff

fontello.woff

229 ms

branch_for_measurment-1024x459.png

branch_for_measurment-1024x459.png

221 ms

The_branch_difference-1024x459.png

The_branch_difference-1024x459.png

222 ms

Logo_WarnerBros.svg

Logo_WarnerBros.svg

216 ms

Customer_Daniel_Joseph_Warnerbros-150x150.png

Customer_Daniel_Joseph_Warnerbros-150x150.png

217 ms

Logo_Credit_Karma_black.svg

Logo_Credit_Karma_black.svg

215 ms

Customer_Andrew_Touchstone_creditkarma-150x150.png

Customer_Andrew_Touchstone_creditkarma-150x150.png

262 ms

Logo_Shutterfly_black.svg

Logo_Shutterfly_black.svg

216 ms

teknkl-simpledto-1.0.2.js

teknkl-simpledto-1.0.2.js

267 ms

Customer_Razan_Snobar_Shutterfly-150x150.png

Customer_Razan_Snobar_Shutterfly-150x150.png

186 ms

Logo_Philips_black.svg

Logo_Philips_black.svg

222 ms

Customer_Gianna_Spyroulia_philips-150x150.png

Customer_Gianna_Spyroulia_philips-150x150.png

211 ms

Logo_Audacy_black.svg

Logo_Audacy_black.svg

209 ms

Customer_Jon_Pacino_Audacy-150x150.png

Customer_Jon_Pacino_Audacy-150x150.png

209 ms

Logo_WarnerBros_white.svg

Logo_WarnerBros_white.svg

210 ms

Logo_Credit_Karma_white.svg

Logo_Credit_Karma_white.svg

208 ms

Logo_Shutterfly_white.svg

Logo_Shutterfly_white.svg

210 ms

Logo_Philips_white-1.svg

Logo_Philips_white-1.svg

161 ms

Logo_Audacy_white.svg

Logo_Audacy_white.svg

157 ms

Q2_WP_Cover_MGH-100_v2-768x436.png

Q2_WP_Cover_MGH-100_v2-768x436.png

162 ms

Feature_image_website-768x436.jpg

Feature_image_website-768x436.jpg

161 ms

image3-1-768x436.png

image3-1-768x436.png

161 ms

branch_logo.svg

branch_logo.svg

133 ms

dtp-1.0.2.html

dtp-1.0.2.html

242 ms

stripmkttok.js

stripmkttok.js

20 ms

teknkl-simpledto-1.0.2.js

teknkl-simpledto-1.0.2.js

32 ms

SEO Factors

branch.io SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Branch.io can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Branch.io main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

branch.io

Open Graph data is detected on the main page of Branch. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: