Tools & Wizards About Us
brand-cell.com screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

brand-cell.com

brandcell - Brandcell, Branding Agency, Experience Design Company in Lebanon and Dubai

Page Load Speed

4.1 sec in total

First Response

519 ms

Resources Loaded

2.9 sec

Page Rendered

667 ms

brand-cell.com screenshot

About Website

Welcome to brand-cell.com homepage info - get ready to check Brandcell best content right away, or after learning these important things about brand-cell.com

Brandcell is a consultancy firm offering holistic business design, innovation services & solutions helping clients create compelling stories & experiences for customers.

Visit brand-cell.com

Key Findings

We analyzed Brand-cell.com page load time and found that the first response time was 519 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

brand-cell.com performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value17.8 s

0/100

25%

SI (Speed Index)

Value12.6 s

3/100

10%

TBT (Total Blocking Time)

Value290 ms

79/100

30%

CLS (Cumulative Layout Shift)

Value0.032

100/100

15%

TTI (Time to Interactive)

Value18.5 s

3/100

10%

Network Requests Diagram

brand-cell.com

519 ms

GetResource.ashx

199 ms

js

64 ms

css

37 ms

bootstrap.min.css

451 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 86% of them (76 requests) were addressed to the original Brand-cell.com, 7% (6 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Brand-cell.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.0 MB (27%)

Content Size

7.2 MB

After Optimization

5.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brand-cell.com main page is 7.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 5.3 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 33.6 kB

  • Original 42.8 kB
  • After minification 38.8 kB
  • After compression 9.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.6 kB or 78% of the original size.

Image Optimization

-8%

Potential reduce by 423.6 kB

  • Original 5.3 MB
  • After minification 4.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandcell images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 522.8 kB

  • Original 764.5 kB
  • After minification 748.5 kB
  • After compression 241.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 522.8 kB or 68% of the original size.

CSS Optimization

-87%

Potential reduce by 978.6 kB

  • Original 1.1 MB
  • After minification 1.0 MB
  • After compression 141.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brand-cell.com needs all CSS files to be minified and compressed as it can save up to 978.6 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (51%)

Requests Now

80

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandcell. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brand-cell.com

brand-cell.com

519 ms

GetResource.ashx

GetResource.ashx

199 ms

js

js

64 ms

css

css

37 ms

bootstrap.min.css

bootstrap.min.css

451 ms

all.min.css

all.min.css

363 ms

animate.compat.css

animate.compat.css

356 ms

simple-line-icons.min.css

simple-line-icons.min.css

199 ms

owl.carousel.min.css

owl.carousel.min.css

257 ms

owl.theme.default.min.css

owl.theme.default.min.css

287 ms

magnific-popup.min.css

magnific-popup.min.css

298 ms

theme.css

theme.css

610 ms

theme-elements.css

theme-elements.css

733 ms

theme-blog.css

theme-blog.css

396 ms

theme-shop.css

theme-shop.css

445 ms

masonry.css

masonry.css

455 ms

default.css

default.css

760 ms

modernizr.min.js

modernizr.min.js

534 ms

jquery.min.js

jquery.min.js

545 ms

WebResource.axd

WebResource.axd

538 ms

ScriptResource.axd

ScriptResource.axd

623 ms

ScriptResource.axd

ScriptResource.axd

626 ms

jquery.appear.min.js

jquery.appear.min.js

553 ms

jquery.easing.min.js

jquery.easing.min.js

617 ms

jquery.cookie.min.js

jquery.cookie.min.js

632 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

636 ms

jquery.validate.min.js

jquery.validate.min.js

643 ms

jquery.easypiechart.min.js

jquery.easypiechart.min.js

716 ms

jquery.gmap.min.js

jquery.gmap.min.js

753 ms

lazysizes.min.js

lazysizes.min.js

753 ms

jquery.isotope.min.js

jquery.isotope.min.js

754 ms

owl.carousel.min.js

owl.carousel.min.js

755 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

793 ms

jquery.vide.min.js

jquery.vide.min.js

796 ms

vivus.min.js

vivus.min.js

822 ms

theme.js

theme.js

910 ms

jquery.flipshow.min.js

jquery.flipshow.min.js

843 ms

view.home.js

view.home.js

837 ms

custom.js

custom.js

1050 ms

css

css

21 ms

theme.init.js

theme.init.js

767 ms

examples.portfolio.js

examples.portfolio.js

794 ms

analytics.js

analytics.js

15 ms

collect

collect

28 ms

js

js

48 ms

logo.png.aspx

logo.png.aspx

268 ms

home_approach_background.jpg.aspx

home_approach_background.jpg.aspx

922 ms

map.jpg.aspx

map.jpg.aspx

281 ms

123.png

123.png

768 ms

DUR-logo.png

DUR-logo.png

304 ms

lia-assurex-logo_2.png

lia-assurex-logo_2.png

418 ms

mercedes.png

mercedes.png

496 ms

roadster_1.png

roadster_1.png

497 ms

mobision.png

mobision.png

529 ms

FNB-logo.png

FNB-logo.png

528 ms

yellow-pages.png

yellow-pages.png

537 ms

c-and-f

c-and-f

562 ms

transmed.png

transmed.png

627 ms

persona.png

persona.png

630 ms

globmed.png

globmed.png

674 ms

unigaz.png

unigaz.png

650 ms

mienta.png

mienta.png

729 ms

bbac.png

bbac.png

750 ms

radec.png

radec.png

739 ms

blc.png

blc.png

769 ms

canar.png

canar.png

838 ms

matta.png

matta.png

831 ms

arabia.png

arabia.png

828 ms

magrabi.png

magrabi.png

819 ms

zaatar-w-zeit.png

zaatar-w-zeit.png

829 ms

wadi-group.png

wadi-group.png

893 ms

pxiEyp8kv8JHgFVrJJfedA.woff

pxiEyp8kv8JHgFVrJJfedA.woff

41 ms

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

53 ms

pxiByp8kv8JHgFVrLDz8Z1xlEw.woff

pxiByp8kv8JHgFVrLDz8Z1xlEw.woff

63 ms

pxiByp8kv8JHgFVrLEj6Z1xlEw.woff

pxiByp8kv8JHgFVrLEj6Z1xlEw.woff

68 ms

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

69 ms

pxiByp8kv8JHgFVrLDD4Z1xlEw.woff

pxiByp8kv8JHgFVrLDD4Z1xlEw.woff

69 ms

aller_rg-webfont.woff

aller_rg-webfont.woff

893 ms

lbci.png

lbci.png

851 ms

gazzaoui.png

gazzaoui.png

857 ms

linkedin_1.png

linkedin_1.png

853 ms

facebook_1.png

facebook_1.png

878 ms

instagram.png

instagram.png

891 ms

Slider-1-(1)

Slider-1-(1)

1583 ms

Slider-2-(1)

Slider-2-(1)

972 ms

beirut_city.jpg

beirut_city.jpg

859 ms

nav_left.png

nav_left.png

564 ms

nav_right.png

nav_right.png

602 ms

Accessibility Review

brand-cell.com accessibility score

61

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

brand-cell.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

brand-cell.com SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brand-cell.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brand-cell.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brand-cell.com

Open Graph description is not detected on the main page of Brandcell. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: