Tools & Wizards About Us
brand-happiness.jp screenshot

Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 59

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

brand-happiness.jp

スマホ買取 化粧品買取 ブランド買取 金プラ買取のハピネス 岡山リサイクルショップ

Page Load Speed

4.3 sec in total

First Response

883 ms

Resources Loaded

3 sec

Page Rendered

399 ms

brand-happiness.jp screenshot

About Website

Click here to check amazing Brand Happiness content. Otherwise, check out these important facts you probably never knew about brand-happiness.jp

ブランド買取 スマホ買取 化粧品買取 金買取の岡山市表町商店街にあるリサイクルショップ ハピネスです。ブランド品・洋服・金プラチナ高価買取中

Visit brand-happiness.jp

Key Findings

We analyzed Brand-happiness.jp page load time and found that the first response time was 883 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

brand-happiness.jp performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

82/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

9/100

25%

SI (Speed Index)

Value5.6 s

53/100

10%

TBT (Total Blocking Time)

Value320 ms

76/100

30%

CLS (Cumulative Layout Shift)

Value0.164

72/100

15%

TTI (Time to Interactive)

Value6.9 s

53/100

10%

Network Requests Diagram

brand-happiness.jp

883 ms

happiness.css

775 ms

ga.js

90 ms

linkbanner.gif

84 ms

background2.png

175 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 86% of them (30 requests) were addressed to the original Brand-happiness.jp, 6% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Informatica32.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Brand-happiness.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 44.2 kB (10%)

Content Size

455.8 kB

After Optimization

411.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brand-happiness.jp main page is 455.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 385.4 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 15.9 kB

  • Original 20.9 kB
  • After minification 15.6 kB
  • After compression 5.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.3 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.9 kB or 76% of the original size.

Image Optimization

-1%

Potential reduce by 3.2 kB

  • Original 385.4 kB
  • After minification 382.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Happiness images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 108 B

  • Original 19.8 kB
  • After minification 19.8 kB
  • After compression 19.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-84%

Potential reduce by 25.0 kB

  • Original 29.7 kB
  • After minification 22.1 kB
  • After compression 4.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brand-happiness.jp needs all CSS files to be minified and compressed as it can save up to 25.0 kB or 84% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

33

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Happiness. According to our analytics all requests are already optimized.

Network Requests Diagram

brand-happiness.jp

brand-happiness.jp

883 ms

happiness.css

happiness.css

775 ms

ga.js

ga.js

90 ms

linkbanner.gif

linkbanner.gif

84 ms

background2.png

background2.png

175 ms

background_top.png

background_top.png

172 ms

logo.png

logo.png

340 ms

top_link.png

top_link.png

364 ms

banner2.png

banner2.png

519 ms

mainpic1.jpg

mainpic1.jpg

1372 ms

mainpic2.jpg

mainpic2.jpg

1008 ms

banner1.png

banner1.png

1237 ms

navi.png

navi.png

508 ms

topshop.jpg

topshop.jpg

702 ms

topkeitai.jpg

topkeitai.jpg

676 ms

information.png

information.png

691 ms

star.png

star.png

845 ms

toppic1.png

toppic1.png

881 ms

topback1_1.png

topback1_1.png

871 ms

toppic2.png

toppic2.png

1012 ms

topback2.png

topback2.png

1041 ms

8.jpg

8.jpg

1058 ms

rank1.png

rank1.png

1186 ms

12.jpg

12.jpg

1180 ms

10.jpg

10.jpg

1214 ms

9.jpg

9.jpg

1228 ms

11.jpg

11.jpg

1348 ms

5.jpg

5.jpg

1365 ms

list.png

list.png

1383 ms

totop.png

totop.png

1399 ms

footer1.png

footer1.png

1431 ms

store1.png

store1.png

1516 ms

embed

embed

400 ms

__utm.gif

__utm.gif

12 ms

js

js

56 ms

Accessibility Review

brand-happiness.jp accessibility score

59

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

brand-happiness.jp best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

brand-happiness.jp SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brand-happiness.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brand-happiness.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brand-happiness.jp

Open Graph description is not detected on the main page of Brand Happiness. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: