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brand360.io screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 48

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

brand360.io

Influencer Marketing: 360 degree Brand Management platform - Brand360

Page Load Speed

2.6 sec in total

First Response

182 ms

Resources Loaded

2.2 sec

Page Rendered

204 ms

brand360.io screenshot

About Website

Welcome to brand360.io homepage info - get ready to check Brand360 best content for India right away, or after learning these important things about brand360.io

Brand 360, a digital brand management platform for influencer marketing, ad campaign management and social listening, with reporting capabilities on single dashboard.

Visit brand360.io

Key Findings

We analyzed Brand360.io page load time and found that the first response time was 182 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

brand360.io performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

75/100

10%

LCP (Largest Contentful Paint)

Value17.9 s

0/100

25%

SI (Speed Index)

Value11.5 s

5/100

10%

TBT (Total Blocking Time)

Value1,710 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.015

100/100

15%

TTI (Time to Interactive)

Value15.1 s

7/100

10%

Network Requests Diagram

brand360.io

182 ms

brand360.io

378 ms

bootstrap.min.css

118 ms

jquery.min.js

246 ms

bootstrap.min.js

372 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 71% of them (27 requests) were addressed to the original Brand360.io, 11% (4 requests) were made to Googletagmanager.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (995 ms) belongs to the original domain Brand360.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 142.0 kB (8%)

Content Size

1.8 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brand360.io main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 32.1 kB

  • Original 41.1 kB
  • After minification 37.8 kB
  • After compression 9.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.1 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 5.7 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand360 images are well optimized though.

JavaScript Optimization

-30%

Potential reduce by 80.7 kB

  • Original 265.6 kB
  • After minification 265.6 kB
  • After compression 184.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 80.7 kB or 30% of the original size.

CSS Optimization

-35%

Potential reduce by 23.6 kB

  • Original 68.3 kB
  • After minification 68.3 kB
  • After compression 44.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brand360.io needs all CSS files to be minified and compressed as it can save up to 23.6 kB or 35% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (84%)

Requests Now

32

After Optimization

5

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand360. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brand360.io

brand360.io

182 ms

brand360.io

brand360.io

378 ms

bootstrap.min.css

bootstrap.min.css

118 ms

jquery.min.js

jquery.min.js

246 ms

bootstrap.min.js

bootstrap.min.js

372 ms

style.css

style.css

377 ms

homelayout.css

homelayout.css

384 ms

font-awesome.min.css

font-awesome.min.css

402 ms

css

css

34 ms

font-awesome.min.css

font-awesome.min.css

399 ms

typed.js

typed.js

379 ms

js

js

77 ms

SmoothScroll.js

SmoothScroll.js

472 ms

wow.min.js

wow.min.js

472 ms

jquery.stellar.min.js

jquery.stellar.min.js

473 ms

owl.carousel.min.js

owl.carousel.min.js

502 ms

interface.js

interface.js

502 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

613 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

578 ms

revolution.extension.layeranimation.min.js

revolution.extension.layeranimation.min.js

570 ms

revolution.extension.navigation.min.js

revolution.extension.navigation.min.js

569 ms

revolution.extension.parallax.min.js

revolution.extension.parallax.min.js

589 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

591 ms

revolution.extension.video.min.js

revolution.extension.video.min.js

694 ms

navigation.css

navigation.css

292 ms

analytics.js

analytics.js

107 ms

fbevents.js

fbevents.js

157 ms

mixpanel-2-latest.min.js

mixpanel-2-latest.min.js

157 ms

v2.zopim.com

v2.zopim.com

156 ms

gtm.js

gtm.js

104 ms

brand-logo.png

brand-logo.png

147 ms

banner-brand360.png

banner-brand360.png

995 ms

gtm.js

gtm.js

101 ms

collect

collect

88 ms

asset_composer.js

asset_composer.js

94 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

175 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

177 ms

js

js

52 ms

Accessibility Review

brand360.io accessibility score

48

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brand360.io best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

brand360.io SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brand360.io can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brand360.io main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brand360.io

Open Graph description is not detected on the main page of Brand360. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: