3.5 sec in total
266 ms
3 sec
174 ms
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Visit brandalley.comWe analyzed Brandalley.com page load time and found that the first response time was 266 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.
brandalley.com performance score
name
value
score
weighting
Value3.9 s
25/100
10%
Value3.9 s
53/100
25%
Value4.1 s
80/100
10%
Value0 ms
100/100
30%
Value0.022
100/100
15%
Value3.9 s
89/100
10%
266 ms
1058 ms
1099 ms
95 ms
565 ms
Our browser made a total of 28 requests to load all elements on the main page. We found that 79% of them (22 requests) were addressed to the original Brandalley.com, 14% (4 requests) were made to Media.brandalley.com and 7% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Media.brandalley.com.
Page size can be reduced by 110.1 kB (42%)
261.3 kB
151.2 kB
In fact, the total size of Brandalley.com main page is 261.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 189.5 kB which makes up the majority of the site volume.
Potential reduce by 3.2 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.2 kB or 63% of the original size.
Potential reduce by 62.9 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Brand Alley needs image optimization as it can save up to 62.9 kB or 33% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 32.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.0 kB or 60% of the original size.
Potential reduce by 12.0 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandalley.com needs all CSS files to be minified and compressed as it can save up to 12.0 kB or 86% of the original size.
We found no issues to fix!
24
24
The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Alley. According to our analytics all requests are already optimized.
brandalley.com
266 ms
www.brandalley.com
1058 ms
fonts6.css
1099 ms
style.css
95 ms
bg_ba_com.jpg
565 ms
analytics.js
34 ms
fr.jpg
240 ms
de.jpg
239 ms
it.jpg
244 ms
es.jpg
259 ms
be.png
174 ms
nl.png
261 ms
chantelle.jpg
319 ms
cdc.jpg
320 ms
morgan.jpg
329 ms
desigual.jpg
347 ms
mango.jpg
434 ms
diesel.jpg
396 ms
tommy.jpg
397 ms
puma.jpg
410 ms
guydeg.jpg
604 ms
levis.jpg
474 ms
gemey.jpg
475 ms
ptt.jpg
489 ms
logo_brandalley.png
162 ms
proxima_nova_alt_reg-webfont.woff
434 ms
proxima_nova_alt_light-webfont.woff
439 ms
collect
23 ms
brandalley.com accessibility score
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
brandalley.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Browser errors were logged to the console
brandalley.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandalley.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandalley.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
brandalley.com
Open Graph description is not detected on the main page of Brand Alley. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: