Tools & Wizards About Us
brandalliance.com screenshot

Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 58

    SEO

    Google-friendlier than
    20% of websites

brandalliance.com

Page Load Speed

1.7 sec in total

First Response

112 ms

Resources Loaded

1.3 sec

Page Rendered

300 ms

brandalliance.com screenshot

About Website

Click here to check amazing Brandalliance content for Canada. Otherwise, check out these important facts you probably never knew about brandalliance.com

BrandAlliance is the largest and most experienced promotional products company in Canada. We specialize in unique, creative and effective giveaway items.

Visit brandalliance.com

Key Findings

We analyzed Brandalliance.com page load time and found that the first response time was 112 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

brandalliance.com performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0.6 s

100/100

10%

LCP (Largest Contentful Paint)

Value0.6 s

100/100

25%

SI (Speed Index)

Value0.6 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value0.6 s

100/100

10%

Network Requests Diagram

brandalliance.com

112 ms

www.brandalliance.com

167 ms

language-selector.css

30 ms

style.css

31 ms

media.css

33 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 15% of them (17 requests) were addressed to the original Brandalliance.com, 77% (85 requests) were made to 382gm12xnubf2fo0nr3jvaaoq51.wpengine.netdna-cdn.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (330 ms) relates to the external source 382gm12xnubf2fo0nr3jvaaoq51.wpengine.netdna-cdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (28%)

Content Size

3.7 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandalliance.com main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 89.4 kB

  • Original 109.2 kB
  • After minification 105.1 kB
  • After compression 19.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 89.4 kB or 82% of the original size.

Image Optimization

-5%

Potential reduce by 130.6 kB

  • Original 2.5 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandalliance images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 625.6 kB

  • Original 862.2 kB
  • After minification 788.4 kB
  • After compression 236.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 625.6 kB or 73% of the original size.

CSS Optimization

-85%

Potential reduce by 197.4 kB

  • Original 231.7 kB
  • After minification 184.4 kB
  • After compression 34.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandalliance.com needs all CSS files to be minified and compressed as it can save up to 197.4 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 57 (53%)

Requests Now

108

After Optimization

51

  • Images
  • JavaScript
  • CSS

The browser has sent 108 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandalliance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandalliance.com

brandalliance.com

112 ms

www.brandalliance.com

www.brandalliance.com

167 ms

language-selector.css

language-selector.css

30 ms

style.css

style.css

31 ms

media.css

media.css

33 ms

css

css

84 ms

css

css

101 ms

sponsor-flip-wall.css

sponsor-flip-wall.css

33 ms

layerslider.css

layerslider.css

31 ms

styles.css

styles.css

33 ms

light_style.css

light_style.css

33 ms

settings.css

settings.css

33 ms

page-list.css

page-list.css

35 ms

dcsnt.css

dcsnt.css

35 ms

flexslider.css

flexslider.css

33 ms

style.css

style.css

35 ms

aj-collapse.css

aj-collapse.css

36 ms

style.css

style.css

34 ms

wpgmza_style.css

wpgmza_style.css

35 ms

jquery.js

jquery.js

35 ms

jquery-migrate.min.js

jquery-migrate.min.js

36 ms

modernizr.js

modernizr.js

39 ms

jtwt.js

jtwt.js

38 ms

jquery.elastislide.js

jquery.elastislide.js

34 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

34 ms

jquery.isotope.min.js

jquery.isotope.min.js

37 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

36 ms

jquery.cycle.lite.js

jquery.cycle.lite.js

37 ms

jquery.fitvids.js

jquery.fitvids.js

34 ms

main.js

main.js

37 ms

layerslider.kreaturamedia.jquery.js

layerslider.kreaturamedia.jquery.js

35 ms

jquery-easing-1.3.js

jquery-easing-1.3.js

42 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

43 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

47 ms

jquery.social.media.tabs.1.7.2.min.js

jquery.social.media.tabs.1.7.2.min.js

60 ms

aj-collapse.js

aj-collapse.js

60 ms

sitepress.js

sitepress.js

58 ms

all.css

all.css

55 ms

prettyPhoto.css

prettyPhoto.css

51 ms

flexslider.css

flexslider.css

69 ms

font-awesome.css

font-awesome.css

70 ms

footerbampage.css

footerbampage.css

320 ms

jquery-dropdown-box.css

jquery-dropdown-box.css

325 ms

anti-spam-3.4.js

anti-spam-3.4.js

325 ms

jquery.form.min.js

jquery.form.min.js

328 ms

scripts.js

scripts.js

327 ms

collapse.js

collapse.js

329 ms

jquery.dropdown.min.js

jquery.dropdown.min.js

329 ms

wp-embed.min.js

wp-embed.min.js

328 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

330 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

273 ms

ga.js

ga.js

257 ms

hotjar-63557.js

hotjar-63557.js

183 ms

BrandAllianceLogoEN.gif

BrandAllianceLogoEN.gif

65 ms

Golf2016SliderBG.jpg

Golf2016SliderBG.jpg

68 ms

CAPricing.png

CAPricing.png

65 ms

USPricing.png

USPricing.png

65 ms

CatalogTextEN.png

CatalogTextEN.png

67 ms

50BestManagedSliderEN.jpg

50BestManagedSliderEN.jpg

70 ms

DistributorOfTheYear2015SliderBG.jpg

DistributorOfTheYear2015SliderBG.jpg

65 ms

LogoTextEN.png

LogoTextEN.png

66 ms

BestFor2016CatalogueSlider-BG.jpg

BestFor2016CatalogueSlider-BG.jpg

68 ms

BestFor2016CatalogueSlider-ClickHereCDN.png

BestFor2016CatalogueSlider-ClickHereCDN.png

65 ms

BestFor2016CatalogueSlider-ClickHereUS.png

BestFor2016CatalogueSlider-ClickHereUS.png

60 ms

BestFor2016CatalogueSlider-CatalogEN.png

BestFor2016CatalogueSlider-CatalogEN.png

61 ms

UnderArmourSliderBGEN.jpg

UnderArmourSliderBGEN.jpg

67 ms

LogoText-1.png

LogoText-1.png

61 ms

BrandAlliance-Best-Places-to-Work-2015-Slider.jpg

BrandAlliance-Best-Places-to-Work-2015-Slider.jpg

69 ms

Fall-Catalogue-EN-BG.jpg

Fall-Catalogue-EN-BG.jpg

74 ms

ClickHere-EN.png

ClickHere-EN.png

60 ms

MergerEN-BG.jpg

MergerEN-BG.jpg

66 ms

MergerEN-text.png

MergerEN-text.png

61 ms

CanadaFlag.gif

CanadaFlag.gif

61 ms

USFlag.gif

USFlag.gif

65 ms

or.png

or.png

64 ms

PromotionalProductsButton2.jpg

PromotionalProductsButton2.jpg

70 ms

ReadMoreButton.jpg

ReadMoreButton.jpg

71 ms

MerchandiseProgramsButton.jpg

MerchandiseProgramsButton.jpg

70 ms

ReadMorePlayVideoButton.jpg

ReadMorePlayVideoButton.jpg

70 ms

ServiceIncentiveProgramsButton.jpg

ServiceIncentiveProgramsButton.jpg

70 ms

EmployeeIncentiveProgramsButton1.jpg

EmployeeIncentiveProgramsButton1.jpg

106 ms

01b9866bda0175204cf80ea6a5a351eb.jpg

01b9866bda0175204cf80ea6a5a351eb.jpg

106 ms

15965f05bb90f29d3b2e5cd6d29cf879.jpg

15965f05bb90f29d3b2e5cd6d29cf879.jpg

105 ms

GOButtonOFF.png

GOButtonOFF.png

105 ms

__utm.gif

__utm.gif

52 ms

modules-043c1e6abe660c48857202e419ff9d8a.js

modules-043c1e6abe660c48857202e419ff9d8a.js

43 ms

loader.gif

loader.gif

107 ms

coloredbg.png

coloredbg.png

19 ms

shadow3.png

shadow3.png

19 ms

ls_prev.png

ls_prev.png

20 ms

ls_next.png

ls_next.png

22 ms

loader.gif

loader.gif

21 ms

bg_white.png

bg_white.png

22 ms

controls.png

controls.png

23 ms

Golf2016CatalogueSliderEN-thumb.jpg

Golf2016CatalogueSliderEN-thumb.jpg

70 ms

50BestManagedSlider-thumbEN.jpg

50BestManagedSlider-thumbEN.jpg

38 ms

DistributorOfTheYear2015SliderThumb-EN.jpg

DistributorOfTheYear2015SliderThumb-EN.jpg

73 ms

BestFor2016Catalogue-ThumbEN.gif

BestFor2016Catalogue-ThumbEN.gif

71 ms

UnderArmourSliderThumbEN.jpg

UnderArmourSliderThumbEN.jpg

75 ms

BrandAlliance-Best-Places-to-Work-2015-NewPageImage.jpg

BrandAlliance-Best-Places-to-Work-2015-NewPageImage.jpg

167 ms

Fall-Catalogue-EN-SliderThumb.jpg

Fall-Catalogue-EN-SliderThumb.jpg

75 ms

MergerEN-thumb.jpg

MergerEN-thumb.jpg

104 ms

twitter.png

twitter.png

105 ms

facebook.png

facebook.png

107 ms

fblike.png

fblike.png

121 ms

youtube.png

youtube.png

119 ms

linkedin.png

linkedin.png

164 ms

instagram.png

instagram.png

164 ms

widgets.js

widgets.js

29 ms

platform.js

platform.js

57 ms

Accessibility Review

brandalliance.com accessibility score

71

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Document doesn't have a <title> element

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

brandalliance.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

brandalliance.com SEO score

58

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a <title> element

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandalliance.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Brandalliance.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandalliance.com

Open Graph data is detected on the main page of Brandalliance. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: