5.4 sec in total
531 ms
3.7 sec
1.1 sec
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Visit brandambition.co.ukWe analyzed Brandambition.co.uk page load time and found that the first response time was 531 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.
brandambition.co.uk performance score
name
value
score
weighting
Value6.8 s
1/100
10%
Value9.5 s
0/100
25%
Value11.6 s
4/100
10%
Value550 ms
53/100
30%
Value0.231
54/100
15%
Value9.0 s
34/100
10%
531 ms
155 ms
231 ms
236 ms
60 ms
Our browser made a total of 44 requests to load all elements on the main page. We found that 93% of them (41 requests) were addressed to the original Brandambition.co.uk, 2% (1 request) were made to Googletagmanager.com and 2% (1 request) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (912 ms) belongs to the original domain Brandambition.co.uk.
Page size can be reduced by 504.5 kB (14%)
3.7 MB
3.2 MB
In fact, the total size of Brandambition.co.uk main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.
Potential reduce by 209.6 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 209.6 kB or 84% of the original size.
Potential reduce by 291.7 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Ambition images are well optimized though.
Potential reduce by 2.9 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 253 B
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandambition.co.uk has all CSS files already compressed.
Number of requests can be reduced by 18 (43%)
42
24
The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Ambition. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.
www.brandambition.co.uk
531 ms
3tp87.css
155 ms
3tp87.css
231 ms
3tp87.js
236 ms
js
60 ms
qek8ypn.css
59 ms
3tp87.css
255 ms
swiper.min.js
330 ms
scripts.min.js
393 ms
scripts.js
281 ms
jquery.fitvids.js
330 ms
easypiechart.js
329 ms
salvattore.js
329 ms
frontend-bundle.min.js
369 ms
front.min.js
332 ms
common.js
330 ms
mediaelement-and-player.min.js
337 ms
mediaelement-migrate.min.js
336 ms
wp-mediaelement.min.js
341 ms
p.css
69 ms
BA_Logo_BABrandAmbition-01.png
269 ms
ba1-1.svg
349 ms
ba2.svg
300 ms
ba4.svg
289 ms
ba3.svg
280 ms
ba5.svg
360 ms
IMG_3870-scaled.jpeg
578 ms
mattbox.png
586 ms
unilever-logo.png
590 ms
drmartens-logo.png
369 ms
nandos-logo.jpg
504 ms
Ellas-Kitchen-Logo.png
436 ms
mars-inc-logo.png
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dulux-logo.png
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mr-kipling-logo-scaled.jpg
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Lipton-Logo.png
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Fox_s_Biscuits_logo.png
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premortem-main-image-400x250.png
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6stepbpguide.png
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et-divi-dynamic-tb-123493-123249-late.css
607 ms
subscribe-loader.gif
697 ms
modules.woff
656 ms
matt-presenting-asia.jpg
110 ms
Closeup-people-in-one-of-my-workshops.jpg
172 ms
brandambition.co.uk accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
brandambition.co.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
brandambition.co.uk SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandambition.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandambition.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
brandambition.co.uk
Open Graph data is detected on the main page of Brand Ambition. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: