Tools & Wizards About Us
brandbritain.co.uk screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

brandbritain.co.uk

Brand Britain | Brand and Packaging Design Agency in YorkshireBrand Britain

Page Load Speed

3.6 sec in total

First Response

397 ms

Resources Loaded

2.6 sec

Page Rendered

605 ms

brandbritain.co.uk screenshot

About Website

Click here to check amazing Brand Britain content. Otherwise, check out these important facts you probably never knew about brandbritain.co.uk

Brand Britain a brand and packaging design agency in Leeds and we’re proud of our roots. The last 20 years has seen us design packaging...

Visit brandbritain.co.uk

Key Findings

We analyzed Brandbritain.co.uk page load time and found that the first response time was 397 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

brandbritain.co.uk performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value630 ms

47/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value26.2 s

0/100

10%

Network Requests Diagram

www.brandbritain.co.uk

397 ms

1xcpr.css

105 ms

1xcpr.css

202 ms

1xcpr.css

282 ms

1xcpr.css

285 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 80% of them (47 requests) were addressed to the original Brandbritain.co.uk, 3% (2 requests) were made to Static.addtoany.com and 3% (2 requests) were made to Pagead2.googlesyndication.com. The less responsive or slowest element that took the longest time to load (903 ms) belongs to the original domain Brandbritain.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 839.7 kB (12%)

Content Size

7.1 MB

After Optimization

6.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandbritain.co.uk main page is 7.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 5.7 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 485.1 kB

  • Original 606.9 kB
  • After minification 602.7 kB
  • After compression 121.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 485.1 kB or 80% of the original size.

Image Optimization

-3%

Potential reduce by 190.0 kB

  • Original 5.7 MB
  • After minification 5.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Britain images are well optimized though.

JavaScript Optimization

-23%

Potential reduce by 162.2 kB

  • Original 705.6 kB
  • After minification 705.6 kB
  • After compression 543.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 162.2 kB or 23% of the original size.

CSS Optimization

-3%

Potential reduce by 2.5 kB

  • Original 96.9 kB
  • After minification 96.9 kB
  • After compression 94.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandbritain.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 26 (47%)

Requests Now

55

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Britain. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.brandbritain.co.uk

www.brandbritain.co.uk

397 ms

1xcpr.css

1xcpr.css

105 ms

1xcpr.css

1xcpr.css

202 ms

1xcpr.css

1xcpr.css

282 ms

1xcpr.css

1xcpr.css

285 ms

page.js

page.js

41 ms

1xcpr.js

1xcpr.js

291 ms

1xcpr.js

1xcpr.js

283 ms

1xcpr.js

1xcpr.js

288 ms

1xcpr.js

1xcpr.js

309 ms

js

js

69 ms

c21c42796832233ab2ad332236e49b65.js

c21c42796832233ab2ad332236e49b65.js

620 ms

adsbygoogle.js

adsbygoogle.js

47 ms

1xcpr.css

1xcpr.css

377 ms

index.js

index.js

389 ms

index.js

index.js

389 ms

rbtools.min.js

rbtools.min.js

481 ms

rs6.min.js

rs6.min.js

499 ms

wpfront-scroll-top.min.js

wpfront-scroll-top.min.js

394 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

339 ms

eso.D0Uc7kY6.js

eso.D0Uc7kY6.js

67 ms

analytics.js

analytics.js

70 ms

logo.png

logo.png

125 ms

Website-cover-image.jpg

Website-cover-image.jpg

591 ms

Candy-Castle-2.jpg

Candy-Castle-2.jpg

537 ms

Apple-Blackcurrant-Go-Squuezy-Insta.jpg

Apple-Blackcurrant-Go-Squuezy-Insta.jpg

590 ms

Listers-Salt-Vinegar-Instagram.png

Listers-Salt-Vinegar-Instagram.png

870 ms

JW3-Feature-Image.jpg

JW3-Feature-Image.jpg

561 ms

Dunnes-Front-IMage-600x600-1.jpg

Dunnes-Front-IMage-600x600-1.jpg

474 ms

Small-Batch-Cameo-600x600.jpg

Small-Batch-Cameo-600x600.jpg

537 ms

Nestle-Shredded-Wheat-Union-Jack-Pack-Cameo-600x600-1.jpg

Nestle-Shredded-Wheat-Union-Jack-Pack-Cameo-600x600-1.jpg

697 ms

Slow-Meats-600x600_7370.jpg

Slow-Meats-600x600_7370.jpg

627 ms

Softer-Butter-600x600.jpg

Softer-Butter-600x600.jpg

645 ms

Annas-Happy-Trotters-600x600.jpg

Annas-Happy-Trotters-600x600.jpg

688 ms

Befast-Cameo-600x600.jpg

Befast-Cameo-600x600.jpg

686 ms

Fiesta-Ole-Cameo-600x600.jpg

Fiesta-Ole-Cameo-600x600.jpg

723 ms

Morrisons-Logo-1.png

Morrisons-Logo-1.png

741 ms

Hasbro-Logo-1.png

Hasbro-Logo-1.png

783 ms

Nestle-Logo-1.png

Nestle-Logo-1.png

782 ms

logo_footer.png

logo_footer.png

791 ms

1xcpr.css

1xcpr.css

823 ms

1xcpr.css

1xcpr.css

869 ms

1xcpr.css

1xcpr.css

892 ms

1xcpr.css

1xcpr.css

903 ms

collect

collect

13 ms

236389817

236389817

385 ms

home-banner.jpg

home-banner.jpg

640 ms

facebook_link.png

facebook_link.png

632 ms

instagram_link.png

instagram_link.png

632 ms

twitter_link.png

twitter_link.png

643 ms

linkedin_link.png

linkedin_link.png

681 ms

pinterest.png

pinterest.png

683 ms

NexaLight.woff

NexaLight.woff

695 ms

show_ads_impl.js

show_ads_impl.js

145 ms

NexaBold.woff

NexaBold.woff

647 ms

1xcpr.css

1xcpr.css

665 ms

zrt_lookup.html

zrt_lookup.html

27 ms

ads

ads

29 ms

api.js

api.js

13 ms

Accessibility Review

brandbritain.co.uk accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

brandbritain.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

brandbritain.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandbritain.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandbritain.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandbritain.co.uk

Open Graph data is detected on the main page of Brand Britain. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: