Tools & Wizards About Us
brandeins.de screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

brandeins.de

brand eins - brand eins online

Page Load Speed

6.7 sec in total

First Response

306 ms

Resources Loaded

5.3 sec

Page Rendered

1.1 sec

brandeins.de screenshot

About Website

Click here to check amazing Brand Eins content for Germany. Otherwise, check out these important facts you probably never knew about brandeins.de

Ideen für eine neue Wirtschaft und ein selbstbestimmtes Leben. Wir machen Lust auf Veränderung und zeigen, was geht!

Visit brandeins.de

Key Findings

We analyzed Brandeins.de page load time and found that the first response time was 306 ms and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

brandeins.de performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value17.8 s

0/100

25%

SI (Speed Index)

Value16.1 s

0/100

10%

TBT (Total Blocking Time)

Value4,180 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value17.9 s

4/100

10%

Network Requests Diagram

brandeins.de

306 ms

www.brandeins.de

626 ms

stylesheet_efe6f99f2b.css

209 ms

socialshareprivacy.css

222 ms

360player.css

227 ms

Our browser made a total of 135 requests to load all elements on the main page. We found that 62% of them (84 requests) were addressed to the original Brandeins.de, 10% (14 requests) were made to Dmp.theadex.com and 2% (3 requests) were made to Ads.brandeins.de. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Brandeins.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (27%)

Content Size

6.1 MB

After Optimization

4.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandeins.de main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 4.2 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 82.8 kB

  • Original 108.5 kB
  • After minification 91.7 kB
  • After compression 25.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 16.9 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.8 kB or 76% of the original size.

Image Optimization

-5%

Potential reduce by 215.6 kB

  • Original 4.2 MB
  • After minification 4.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Eins images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 784.5 kB

  • Original 1.1 MB
  • After minification 1.0 MB
  • After compression 336.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 784.5 kB or 70% of the original size.

CSS Optimization

-85%

Potential reduce by 555.3 kB

  • Original 650.7 kB
  • After minification 601.5 kB
  • After compression 95.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandeins.de needs all CSS files to be minified and compressed as it can save up to 555.3 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 51 (41%)

Requests Now

125

After Optimization

74

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 125 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Eins. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandeins.de

brandeins.de

306 ms

www.brandeins.de

www.brandeins.de

626 ms

stylesheet_efe6f99f2b.css

stylesheet_efe6f99f2b.css

209 ms

socialshareprivacy.css

socialshareprivacy.css

222 ms

360player.css

360player.css

227 ms

flashblock.css

flashblock.css

229 ms

jquery.fancybox.css

jquery.fancybox.css

230 ms

stylesheet.css

stylesheet.css

436 ms

merged-d5b90ae4a0d914458dc13661bbf97d57-604951fcbf93763acdd5dd70c58ddb35.js

merged-d5b90ae4a0d914458dc13661bbf97d57-604951fcbf93763acdd5dd70c58ddb35.js

317 ms

load.js

load.js

9 ms

3777180794.js

3777180794.js

198 ms

iam.js

iam.js

403 ms

omsv_container_151.js

omsv_container_151.js

306 ms

loader.js

loader.js

6 ms

merged-eb3cb971f204162e9f019a1fe7c7f270-7129e5c6c8b83d273af7e79a587a8067.js

merged-eb3cb971f204162e9f019a1fe7c7f270-7129e5c6c8b83d273af7e79a587a8067.js

777 ms

249 ms

d93bebe4-cefa-455e-8b51-eaae50be173e.woff

d93bebe4-cefa-455e-8b51-eaae50be173e.woff

210 ms

a9baeb23-afc5-4d93-bf9f-b83fd44a2220.woff

a9baeb23-afc5-4d93-bf9f-b83fd44a2220.woff

212 ms

rc

rc

224 ms

26865,26867,26869,26871

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140 ms

rta.js

rta.js

17 ms

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668 ms

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324 ms

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357 ms

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388 ms

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391 ms

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540 ms

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545 ms

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540 ms

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596 ms

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601 ms

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758 ms

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753 ms

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758 ms

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807 ms

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816 ms

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859 ms

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982 ms

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884 ms

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985 ms

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925 ms

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927 ms

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1072 ms

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1110 ms

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1137 ms

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1154 ms

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1201 ms

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1208 ms

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1398 ms

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1400 ms

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1401 ms

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1400 ms

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1419 ms

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1397 ms

default.js

default.js

171 ms

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1363 ms

09_15_Gunter_Pauli_Blue_Economy_Der_fabelhafte_Herr_Pauli.jpg

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1386 ms

button.css

button.css

742 ms

button.js

button.js

621 ms

ci

ci

211 ms

adex.js

adex.js

256 ms

p.min.js

p.min.js

4 ms

gpt.js

gpt.js

6 ms

data

data

359 ms

pubads_impl_81.js

pubads_impl_81.js

9 ms

csm_08_15_Suedkorea_2b1c74c726.jpg

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1237 ms

container.html

container.html

12 ms

tx.io

tx.io

192 ms

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1221 ms

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1251 ms

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1684 ms

Dossier__Banken.jpg

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1364 ms

t.js

t.js

119 ms

Dossier__Mode.jpg

Dossier__Mode.jpg

1234 ms

Dossier__Handwerk.jpg

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1232 ms

tx.io

tx.io

98 ms

analytic.js

analytic.js

100 ms

134 ms

1.gif

1.gif

187 ms

ads

ads

234 ms

BMreceipt-A11.otf

BMreceipt-A11.otf

1019 ms

2.gif

2.gif

190 ms

adex.js

adex.js

180 ms

adrtxtag.min.js

adrtxtag.min.js

186 ms

pixel

pixel

22 ms

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16 ms

2.gif

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87 ms

cm.gif

cm.gif

86 ms

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87 ms

analytic.js

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88 ms

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1.gif

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88 ms

search.png

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808 ms

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892 ms

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918 ms

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962 ms

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972 ms

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973 ms

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190 ms

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987 ms

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1012 ms

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1156 ms

osd.js

osd.js

10 ms

ajs.php

ajs.php

333 ms

2.gif

2.gif

89 ms

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110 ms

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88 ms

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514 ms

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231 ms

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714 ms

gluehbirne.svg

gluehbirne.svg

707 ms

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seitensymbol.svg

737 ms

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759 ms

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825 ms

analytics.js

analytics.js

106 ms

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1537 ms

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1025 ms

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849 ms

activeview

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13 ms

submit

submit

278 ms

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164 ms

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255 ms

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113 ms

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211 ms

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214 ms

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213 ms

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319 ms

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323 ms

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425 ms

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426 ms

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544 ms

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221 ms

collect

collect

24 ms

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print.css

110 ms

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cookie-consent-logo.png

340 ms

Accessibility Review

brandeins.de accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

brandeins.de best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

brandeins.de SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandeins.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Brandeins.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandeins.de

Open Graph description is not detected on the main page of Brand Eins. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: