Tools & Wizards About Us
brandeins.de screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

brandeins.de

brand eins - brand eins online

Page Load Speed

1.1 sec in total

First Response

339 ms

Resources Loaded

665 ms

Page Rendered

52 ms

brandeins.de screenshot

About Website

Click here to check amazing Brand Eins content for Germany. Otherwise, check out these important facts you probably never knew about brandeins.de

Ideen für eine neue Wirtschaft und ein selbstbestimmtes Leben. Wir machen Lust auf Veränderung und zeigen, was geht!

Visit brandeins.de

Key Findings

We analyzed Brandeins.de page load time and found that the first response time was 339 ms and then it took 717 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

brandeins.de performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value6.9 s

33/100

10%

TBT (Total Blocking Time)

Value320 ms

77/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value6.3 s

61/100

10%

Network Requests Diagram

brandeins.de

339 ms

www.brandeins.de

258 ms

vedd3670a3b1c4e178fdfb0cc912d969e1713874337387

56 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that 67% of them (2 requests) were addressed to the original Brandeins.de, 33% (1 request) were made to Static.cloudflareinsights.com. The less responsive or slowest element that took the longest time to load (339 ms) belongs to the original domain Brandeins.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (26%)

Content Size

5.9 MB

After Optimization

4.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandeins.de main page is 5.9 MB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 4.2 MB which makes up the majority of the site volume.

HTML Optimization

-33%

Potential reduce by 197 B

  • Original 606 B
  • After minification 604 B
  • After compression 409 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 197 B or 33% of the original size.

Image Optimization

-5%

Potential reduce by 215.6 kB

  • Original 4.2 MB
  • After minification 4.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Eins images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 752.5 kB

  • Original 1.1 MB
  • After minification 991.8 kB
  • After compression 336.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 752.5 kB or 69% of the original size.

CSS Optimization

-85%

Potential reduce by 555.3 kB

  • Original 650.7 kB
  • After minification 601.5 kB
  • After compression 95.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandeins.de needs all CSS files to be minified and compressed as it can save up to 555.3 kB or 85% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

  • JavaScript

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Eins. According to our analytics all requests are already optimized.

Network Requests Diagram

brandeins.de

brandeins.de

339 ms

www.brandeins.de

www.brandeins.de

258 ms

vedd3670a3b1c4e178fdfb0cc912d969e1713874337387

vedd3670a3b1c4e178fdfb0cc912d969e1713874337387

56 ms

Accessibility Review

brandeins.de accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

brandeins.de best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

brandeins.de SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandeins.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandeins.de main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

brandeins.de

Open Graph description is not detected on the main page of Brand Eins. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: