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brandethos.co.uk screenshot

Report Summary

  • 64

    Performance

    Renders faster than
    77% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

brandethos.co.uk

Brand Ethos — Clear thinking for spirited organisations — Home

Page Load Speed

3.4 sec in total

First Response

872 ms

Resources Loaded

2.4 sec

Page Rendered

84 ms

brandethos.co.uk screenshot

About Website

Click here to check amazing Brand Ethos content. Otherwise, check out these important facts you probably never knew about brandethos.co.uk

Brand Ethos is an award-winning strategic brand refresh agency working with organisations looking to make a positive impact in the world

Visit brandethos.co.uk

Key Findings

We analyzed Brandethos.co.uk page load time and found that the first response time was 872 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

brandethos.co.uk performance score

64

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

21/100

25%

SI (Speed Index)

Value6.8 s

34/100

10%

TBT (Total Blocking Time)

Value140 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.4 s

83/100

10%

Network Requests Diagram

brandethos.co.uk

872 ms

106393.js

58 ms

MyFontsWebfontsKit.css

84 ms

rnr8adr.js

87 ms

js

65 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 84% of them (32 requests) were addressed to the original Brandethos.co.uk, 8% (3 requests) were made to Use.typekit.net and 3% (1 request) were made to 1h2h54jkw.com. The less responsive or slowest element that took the longest time to load (872 ms) belongs to the original domain Brandethos.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 383.7 kB (19%)

Content Size

2.0 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandethos.co.uk main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 51.6 kB

  • Original 64.7 kB
  • After minification 57.2 kB
  • After compression 13.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.6 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.6 kB or 80% of the original size.

Image Optimization

-17%

Potential reduce by 311.1 kB

  • Original 1.8 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Brand Ethos needs image optimization as it can save up to 311.1 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-12%

Potential reduce by 6.4 kB

  • Original 54.6 kB
  • After minification 54.6 kB
  • After compression 48.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 6.4 kB or 12% of the original size.

CSS Optimization

-26%

Potential reduce by 14.6 kB

  • Original 56.8 kB
  • After minification 56.5 kB
  • After compression 42.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandethos.co.uk needs all CSS files to be minified and compressed as it can save up to 14.6 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (44%)

Requests Now

34

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Ethos. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandethos.co.uk

brandethos.co.uk

872 ms

106393.js

106393.js

58 ms

MyFontsWebfontsKit.css

MyFontsWebfontsKit.css

84 ms

rnr8adr.js

rnr8adr.js

87 ms

js

js

65 ms

style.min.css

style.min.css

343 ms

gdc_custom_style.css

gdc_custom_style.css

265 ms

frontend.css

frontend.css

265 ms

style.css

style.css

349 ms

frontend-gtag.min.js

frontend-gtag.min.js

269 ms

jquery.min.js

jquery.min.js

248 ms

jquery-migrate.min.js

jquery-migrate.min.js

331 ms

jquery.fitvids.js

jquery.fitvids.js

346 ms

yith.infinitescroll.min.js

yith.infinitescroll.min.js

407 ms

yith-infs.min.js

yith-infs.min.js

408 ms

jquery.bxslider.min-min.js

jquery.bxslider.min-min.js

414 ms

typed.min.js

typed.min.js

423 ms

app-min.js

app-min.js

429 ms

site-logo.svg

site-logo.svg

89 ms

SFL_thumb-1.png

SFL_thumb-1.png

88 ms

SFL_thumb-2.png

SFL_thumb-2.png

173 ms

BE@10_1.png

BE@10_1.png

115 ms

BE@10_2.png

BE@10_2.png

121 ms

Luton-Family-Hubs_Brand-Ethos_thumb-1-900x675.png

Luton-Family-Hubs_Brand-Ethos_thumb-1-900x675.png

287 ms

Luton-Family-Hubs_Brand-Ethos_thumb-2B-900x675.png

Luton-Family-Hubs_Brand-Ethos_thumb-2B-900x675.png

424 ms

CC_macbook_delivering-purpose-900x675.png

CC_macbook_delivering-purpose-900x675.png

505 ms

cc_post-it-notes_wall-900x675.png

cc_post-it-notes_wall-900x675.png

435 ms

Ashgate_logo-thumb-1-900x675.png

Ashgate_logo-thumb-1-900x675.png

362 ms

Ashgate_website-mockup-2_1b-scaled-e1649378253122-900x675.jpg

Ashgate_website-mockup-2_1b-scaled-e1649378253122-900x675.jpg

340 ms

SITN_thumb-1.png

SITN_thumb-1.png

369 ms

SITN_thumb-2.png

SITN_thumb-2.png

423 ms

dba-logo.png

dba-logo.png

444 ms

icon-email.svg

icon-email.svg

463 ms

icon-tel.svg

icon-tel.svg

507 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

482 ms

d

d

86 ms

d

d

101 ms

p.gif

p.gif

33 ms

Accessibility Review

brandethos.co.uk accessibility score

82

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

brandethos.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

brandethos.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandethos.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandethos.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandethos.co.uk

Open Graph data is detected on the main page of Brand Ethos. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: