Tools & Wizards About Us
brandgarten.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

brandgarten.com

Brandgarten | Developers of brand strategies for some of the world’s most iconic brands.

Page Load Speed

3.6 sec in total

First Response

154 ms

Resources Loaded

3.2 sec

Page Rendered

166 ms

brandgarten.com screenshot

About Website

Click here to check amazing Brandgarten content. Otherwise, check out these important facts you probably never knew about brandgarten.com

Brandgarten uncovers deep human insights and builds a powerful brand strategy around them. We've developed brand strategies for some of the world’s most iconic brands.

Visit brandgarten.com

Key Findings

We analyzed Brandgarten.com page load time and found that the first response time was 154 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

brandgarten.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.2 s

1/100

10%

LCP (Largest Contentful Paint)

Value14.9 s

0/100

25%

SI (Speed Index)

Value15.3 s

1/100

10%

TBT (Total Blocking Time)

Value680 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.15

76/100

15%

TTI (Time to Interactive)

Value15.5 s

7/100

10%

Network Requests Diagram

brandgarten.com

154 ms

js

67 ms

style.min.css

36 ms

css

40 ms

mediaelementplayer-legacy.min.css

80 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 72% of them (38 requests) were addressed to the original Brandgarten.com, 25% (13 requests) were made to Fonts.gstatic.com and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (343 ms) belongs to the original domain Brandgarten.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 132.6 kB (9%)

Content Size

1.5 MB

After Optimization

1.3 MB

  • HTML
  • Images

In fact, the total size of Brandgarten.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 37.4 kB

  • Original 46.3 kB
  • After minification 44.3 kB
  • After compression 8.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 37.4 kB or 81% of the original size.

Image Optimization

-7%

Potential reduce by 95.2 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandgarten images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 22 (58%)

Requests Now

38

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandgarten. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandgarten.com

brandgarten.com

154 ms

js

js

67 ms

style.min.css

style.min.css

36 ms

css

css

40 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

80 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

95 ms

style.css

style.css

96 ms

font-awesome.min.css

font-awesome.min.css

98 ms

style.min.css

style.min.css

96 ms

style.css

style.css

99 ms

dripicons.css

dripicons.css

101 ms

kiko-all.css

kiko-all.css

125 ms

font-awesome-5.min.css

font-awesome-5.min.css

161 ms

stylesheet.min.css

stylesheet.min.css

236 ms

print.css

print.css

128 ms

style_dynamic.css

style_dynamic.css

129 ms

responsive.min.css

responsive.min.css

134 ms

style_dynamic_responsive.css

style_dynamic_responsive.css

156 ms

js_composer.min.css

js_composer.min.css

204 ms

core-dashboard.min.css

core-dashboard.min.css

163 ms

jquery.min.js

jquery.min.js

173 ms

wp-polyfill.min.js

wp-polyfill.min.js

188 ms

hooks.min.js

hooks.min.js

191 ms

i18n.min.js

i18n.min.js

193 ms

96df80d1ed5310723a4eabbef0cd1c6f.js

96df80d1ed5310723a4eabbef0cd1c6f.js

343 ms

logo-brandgarten-495x150-1.png

logo-brandgarten-495x150-1.png

45 ms

logo.png

logo.png

43 ms

logo_black.png

logo_black.png

44 ms

crashing-waves.png

crashing-waves.png

159 ms

grid-block-johnson-johnson-v2.png

grid-block-johnson-johnson-v2.png

45 ms

grid-block-bandaid.png

grid-block-bandaid.png

50 ms

grid-block-delta.png

grid-block-delta.png

65 ms

grid-block-organicvalley.png

grid-block-organicvalley.png

65 ms

AboutBG_final.001.jpeg

AboutBG_final.001.jpeg

65 ms

grid-block-wilderness-society.png

grid-block-wilderness-society.png

66 ms

grid-block-acuvue-main.png

grid-block-acuvue-main.png

77 ms

grid-block-alliant-energy-new2.png

grid-block-alliant-energy-new2.png

97 ms

grid-block-trojan.png

grid-block-trojan.png

98 ms

logo-brandgarten-white-300x65.png

logo-brandgarten-white-300x65.png

99 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw3aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw3aX9-p7K4GLs.ttf

49 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw3aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw3aX9-p7K4GLs.ttf

82 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw3aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw3aX9-p7K4GLs.ttf

100 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw3aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw3aX9-p7K4GLs.ttf

104 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw3aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw3aX9-p7K4GLs.ttf

104 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w3aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w3aX9-p7K4GLs.ttf

104 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w3aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w3aX9-p7K4GLs.ttf

104 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w3aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w3aX9-p7K4GLs.ttf

114 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w3aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w3aX9-p7K4GLs.ttf

133 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq_p9WXZ0o5C8MLnrtQ.ttf

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq_p9WXZ0o5C8MLnrtQ.ttf

133 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq6R8WXZ0o5C8MLnrtQ.ttf

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq6R8WXZ0o5C8MLnrtQ.ttf

133 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq6R9WXZ0o5C8MLnrtQ.ttf

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq6R9WXZ0o5C8MLnrtQ.ttf

137 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq0N6WXZ0o5C8MLnrtQ.ttf

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq0N6WXZ0o5C8MLnrtQ.ttf

137 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

126 ms

Accessibility Review

brandgarten.com accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brandgarten.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

brandgarten.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandgarten.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandgarten.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandgarten.com

Open Graph description is not detected on the main page of Brandgarten. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: