Access brandideology.com.au. Brand Ideology | Identity | Brand | Culture

Report Summary

About Website

Welcome to brandideology.com.au homepage info - get ready to check Brand Ideology best content right away, or after learning these important things about brandideology.com.au

Discover who you are. Tell your story. Build your identity. Strengthen your brand. Energise your culture. Drive change. Grow your business. %

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name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value14.8 s

0/100

25%

SI (Speed Index)

Value21.2 s

0/100

10%

TBT (Total Blocking Time)

Value1,360 ms

16/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value17.9 s

4/100

10%

brandideology.com.au

1912 ms

gtm.js

61 ms

wp-emoji-release.min.js

211 ms

style.min.css

420 ms

classic-themes.min.css

630 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 75% of them (53 requests) were addressed to the original Brandideology.com.au, 10% (7 requests) were made to Use.typekit.net and 3% (2 requests) were made to Cdn.rawgit.com. The less responsive or slowest element that took the longest time to load (5.3 sec) belongs to the original domain Brandideology.com.au.

Content Size

6.7 MB

After Optimization

6.5 MB

In fact, the total size of Brandideology.com.au main page is 6.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 6.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 64.8 kB

Original 79.5 kB
After minification 77.5 kB
After compression 14.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 64.8 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 89.4 kB

Original 6.2 MB
After minification 6.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Ideology images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.9 kB

Original 280.1 kB
After minification 280.1 kB
After compression 278.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 3.0 kB

Original 66.0 kB
After minification 66.0 kB
After compression 63.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandideology.com.au has all CSS files already compressed.

Requests Now

After Optimization

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Ideology. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Page has valid source maps

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandideology.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandideology.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandideology.com.au

Open Graph data is detected on the main page of Brand Ideology. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

Brand Ideology | Identity | Brand | Culture | Growth

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)