Report Summary

  • 75

    Performance

    Renders faster than
    84% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 50% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

brandified.co.uk

Brandified

Page Load Speed

5.4 sec in total

First Response

1.4 sec

Resources Loaded

3.5 sec

Page Rendered

461 ms

brandified.co.uk screenshot

About Website

Visit brandified.co.uk now to see the best up-to-date Brandified content and also check out these interesting facts you probably never knew about brandified.co.uk

We are a bilingual (English & Welsh) web design & development agency based in Caernarfon, Gwynedd, North Wales. We can help you with every aspect of your web site, branding or online marketing.

Visit brandified.co.uk

Key Findings

We analyzed Brandified.co.uk page load time and found that the first response time was 1.4 sec and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

brandified.co.uk performance score

75

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

49/100

25%

SI (Speed Index)

Value4.7 s

68/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.3 s

73/100

10%

Network Requests Diagram

www.brandified.co.uk

1430 ms

jquery-1.12.0.min.js

406 ms

jquery.mmenu.min.all.js

236 ms

style.css

241 ms

iphone.css

162 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 86% of them (30 requests) were addressed to the original Brandified.co.uk, 6% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Brandified.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 394.4 kB (41%)

Content Size

953.8 kB

After Optimization

559.4 kB

In fact, the total size of Brandified.co.uk main page is 953.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 431.8 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 15.3 kB

  • Original 19.8 kB
  • After minification 17.0 kB
  • After compression 4.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.9 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.3 kB or 77% of the original size.

Image Optimization

-3%

Potential reduce by 11.2 kB

  • Original 431.8 kB
  • After minification 420.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandified images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 228.7 kB

  • Original 346.8 kB
  • After minification 343.6 kB
  • After compression 118.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 228.7 kB or 66% of the original size.

CSS Optimization

-90%

Potential reduce by 139.1 kB

  • Original 155.3 kB
  • After minification 121.2 kB
  • After compression 16.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandified.co.uk needs all CSS files to be minified and compressed as it can save up to 139.1 kB or 90% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (58%)

Requests Now

33

After Optimization

14

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandified. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

brandified.co.uk accessibility score

80

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

brandified.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brandified.co.uk SEO score

91

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandified.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Brandified.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Brandified. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: