Tools & Wizards About Us
brandingarc.com screenshot

Report Summary

  • 65

    Performance

    Renders faster than
    78% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

brandingarc.com

Marketing | Advertising | Website Design | Social Media - Branding Arc

Page Load Speed

1.5 sec in total

First Response

69 ms

Resources Loaded

754 ms

Page Rendered

704 ms

brandingarc.com screenshot

About Website

Visit brandingarc.com now to see the best up-to-date Branding Arc content and also check out these interesting facts you probably never knew about brandingarc.com

Branding Arc is a brand development and marketing agency. We assist our clients with creating logos, websites, digital infrastructure and advertising.

Visit brandingarc.com

Key Findings

We analyzed Brandingarc.com page load time and found that the first response time was 69 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

brandingarc.com performance score

65

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

80/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

21/100

25%

SI (Speed Index)

Value2.8 s

95/100

10%

TBT (Total Blocking Time)

Value340 ms

74/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.1 s

51/100

10%

Network Requests Diagram

brandingarc.com

69 ms

brandingarc.com

147 ms

jquery.min.js

49 ms

email-decode.min.js

43 ms

jquery.countTo.js

107 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 98% of them (51 requests) were addressed to the original Brandingarc.com, 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (266 ms) belongs to the original domain Brandingarc.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 488.6 kB (25%)

Content Size

2.0 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Brandingarc.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 488.3 kB

  • Original 567.2 kB
  • After minification 564.2 kB
  • After compression 78.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 488.3 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Branding Arc images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 287 B

  • Original 114.6 kB
  • After minification 114.6 kB
  • After compression 114.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 21 (47%)

Requests Now

45

After Optimization

24

  • Images
  • JavaScript

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Branding Arc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

brandingarc.com

brandingarc.com

69 ms

brandingarc.com

brandingarc.com

147 ms

jquery.min.js

jquery.min.js

49 ms

email-decode.min.js

email-decode.min.js

43 ms

jquery.countTo.js

jquery.countTo.js

107 ms

cssua.js

cssua.js

45 ms

modernizr.js

modernizr.js

99 ms

fusion.js

fusion.js

44 ms

isotope.js

isotope.js

99 ms

packery.js

packery.js

99 ms

jquery.requestAnimationFrame.js

jquery.requestAnimationFrame.js

98 ms

jquery.easing.js

jquery.easing.js

98 ms

jquery.fitvids.js

jquery.fitvids.js

217 ms

jquery.flexslider.js

jquery.flexslider.js

220 ms

jquery.ilightbox.js

jquery.ilightbox.js

219 ms

jquery.infinitescroll.js

jquery.infinitescroll.js

218 ms

jquery.mousewheel.js

jquery.mousewheel.js

216 ms

jquery.fade.js

jquery.fade.js

228 ms

imagesLoaded.js

imagesLoaded.js

217 ms

jquery.sticky-kit.js

jquery.sticky-kit.js

254 ms

jquery.textillate.js

jquery.textillate.js

218 ms

jquery.easyPieChart.js

jquery.easyPieChart.js

227 ms

lazyload.min.js

lazyload.min.js

226 ms

gtm.js

gtm.js

174 ms

2023.11-BrandingArc-Positive-Logo-Full.png

2023.11-BrandingArc-Positive-Logo-Full.png

171 ms

BA-ABOUTPAGE-Consultation-500x500-1-150x150.png

BA-ABOUTPAGE-Consultation-500x500-1-150x150.png

170 ms

BA-Main-Backgrounds-v1.jpg

BA-Main-Backgrounds-v1.jpg

37 ms

BA-CTA-Background-AS-654945033.jpg

BA-CTA-Background-AS-654945033.jpg

31 ms

Image-3-scaled.jpeg

Image-3-scaled.jpeg

141 ms

Image-4-scaled-1.jpg

Image-4-scaled-1.jpg

23 ms

Image-5-scaled.jpeg

Image-5-scaled.jpeg

150 ms

Image-4-scaled.jpeg

Image-4-scaled.jpeg

125 ms

BA-HOMEPAGE-OurTeam-AdamParks-800x800-1-e1706053952320.jpg

BA-HOMEPAGE-OurTeam-AdamParks-800x800-1-e1706053952320.jpg

43 ms

BA-HOMEPAGE-OurTeam-LeahFerrell-800x800-1-e1706054000690.jpg

BA-HOMEPAGE-OurTeam-LeahFerrell-800x800-1-e1706054000690.jpg

67 ms

BA-About-TeamHeadshots-KatalinaDawson-800x800-1-e1706054046356.jpg

BA-About-TeamHeadshots-KatalinaDawson-800x800-1-e1706054046356.jpg

87 ms

Todd-Lansky-150x150.jpg

Todd-Lansky-150x150.jpg

65 ms

Howard-Enders-150x150.jpg

Howard-Enders-150x150.jpg

86 ms

Matt-Maloney-150x150.jpg

Matt-Maloney-150x150.jpg

109 ms

Edward-Lovallo.jpg

Edward-Lovallo.jpg

106 ms

Jerry-Terrill.jpg

Jerry-Terrill.jpg

122 ms

2023.10-BA-100website-AS-627164543-v3-1920x1080-1.jpg

2023.10-BA-100website-AS-627164543-v3-1920x1080-1.jpg

170 ms

2023.09-BA-Hires-KatalinaDawson-1920x1080-1.jpg

2023.09-BA-Hires-KatalinaDawson-1920x1080-1.jpg

167 ms

2023.09-CPC-Using-To-Communicate-AS-584692251-1920X1080.jpg

2023.09-CPC-Using-To-Communicate-AS-584692251-1920X1080.jpg

266 ms

Circle-Education-Badge-Logo-150x150.png

Circle-Education-Badge-Logo-150x150.png

166 ms

RMAI.png

RMAI.png

183 ms

ACA-International.png

ACA-International.png

202 ms

2023.11-BrandingArc-Positive-Logo-200.png

2023.11-BrandingArc-Positive-Logo-200.png

205 ms

fa-solid-900.woff

fa-solid-900.woff

218 ms

fa-regular-400.woff

fa-regular-400.woff

210 ms

fa-brands-400.woff

fa-brands-400.woff

237 ms

awb-icons.woff

awb-icons.woff

261 ms

plumber.ttf

plumber.ttf

254 ms

Accessibility Review

brandingarc.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

brandingarc.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

brandingarc.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandingarc.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandingarc.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandingarc.com

Open Graph data is detected on the main page of Branding Arc. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: