Tools & Wizards About Us
brandingfocus.co.uk screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 56

    Accessibility

    Visual factors better than
    that of 24% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

brandingfocus.co.uk

Branding Focus Ltd - Branded Promotional Merchandise

Page Load Speed

2.2 sec in total

First Response

170 ms

Resources Loaded

1.7 sec

Page Rendered

337 ms

brandingfocus.co.uk screenshot

About Website

Click here to check amazing Branding Focus content. Otherwise, check out these important facts you probably never knew about brandingfocus.co.uk

Promotional merchandise specialists, based at Pinewood Studios. Branded promotional merchandise / Clothing, branded PPE and apparel / Company branded Stationery / Cast and crew gifts / Artwork and des...

Visit brandingfocus.co.uk

Key Findings

We analyzed Brandingfocus.co.uk page load time and found that the first response time was 170 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

brandingfocus.co.uk performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

71/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

17/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value460 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0.868

4/100

15%

TTI (Time to Interactive)

Value14.3 s

9/100

10%

Network Requests Diagram

brandingfocus.co.uk

170 ms

brandingfocus.co.uk

471 ms

turin-62b9864248c7ed3275309d56cbb35ded.css

280 ms

BF-Horizontal-BlueOnWhite.png

400 ms

public-6bd09315e4aac0a13b24c6b48d14592c.js

511 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that 37% of them (7 requests) were addressed to the original Brandingfocus.co.uk, 37% (7 requests) were made to Fullworks-production.s3.amazonaws.com and 11% (2 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Fullworks-production.s3.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 805.0 kB (3%)

Content Size

23.8 MB

After Optimization

23.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandingfocus.co.uk main page is 23.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 22.8 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 40.9 kB

  • Original 50.0 kB
  • After minification 49.9 kB
  • After compression 9.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.9 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 112.8 kB

  • Original 22.8 MB
  • After minification 22.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Branding Focus images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 21.2 kB

  • Original 182.5 kB
  • After minification 182.5 kB
  • After compression 161.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 21.2 kB or 12% of the original size.

CSS Optimization

-87%

Potential reduce by 630.1 kB

  • Original 723.1 kB
  • After minification 719.3 kB
  • After compression 93.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandingfocus.co.uk needs all CSS files to be minified and compressed as it can save up to 630.1 kB or 87% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

14

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 14 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Branding Focus. According to our analytics all requests are already optimized.

Network Requests Diagram

brandingfocus.co.uk

brandingfocus.co.uk

170 ms

brandingfocus.co.uk

brandingfocus.co.uk

471 ms

turin-62b9864248c7ed3275309d56cbb35ded.css

turin-62b9864248c7ed3275309d56cbb35ded.css

280 ms

BF-Horizontal-BlueOnWhite.png

BF-Horizontal-BlueOnWhite.png

400 ms

public-6bd09315e4aac0a13b24c6b48d14592c.js

public-6bd09315e4aac0a13b24c6b48d14592c.js

511 ms

Banner-1.png

Banner-1.png

933 ms

Banner-2.png

Banner-2.png

971 ms

Banner-3.png

Banner-3.png

890 ms

Banner-4.png

Banner-4.png

904 ms

Banner-5.png

Banner-5.png

1087 ms

Banner-6.png

Banner-6.png

862 ms

fontawesome-webfont-d79ffc2aa4589afccf64a7032154c7d1.woff

fontawesome-webfont-d79ffc2aa4589afccf64a7032154c7d1.woff

143 ms

widgets.js

widgets.js

60 ms

analytics.js

analytics.js

50 ms

ProximaNova-Regular-e07bc29a96dc657105e684effc7f752d.otf

ProximaNova-Regular-e07bc29a96dc657105e684effc7f752d.otf

78 ms

ProximaNova-Bold-fa4d299f8dc67e0d1e6199f040730d6e.otf

ProximaNova-Bold-fa4d299f8dc67e0d1e6199f040730d6e.otf

85 ms

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

29 ms

settings

settings

106 ms

collect

collect

17 ms

Accessibility Review

brandingfocus.co.uk accessibility score

56

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brandingfocus.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brandingfocus.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandingfocus.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandingfocus.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

brandingfocus.co.uk

Open Graph description is not detected on the main page of Branding Focus. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: